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42 Dental Tribune Middle East & Africa Edition | January - February 2014events 3rd Pan Arab Endodontic Conference ByRodnyAbdallah B EIRUT, Lebanon: The Arab Endodontic Society and the Lebanese Soci- ety of Endodontology launched the third Pan Arab Endodontic Conference which took place in Beirut, Lebanon, at the Hil- ton Habtoor Hotel on 28-30 No- vember 2013. The Lebanese Society of Endo- dontology, lead by its President Dr. Walid Nehme demonstrat- ed tremendous efforts in plan- ning and delivering the event with close collaboration of the congress organizers Infomed International for Events. This conference is one of the most prestigious internation- al scientific meetings taking place in the Middle East where delegates of several Arab den- tal Syndicates, Orders, associa- tions and more than 500 den- tists attend. The theme, ‘Striving for Ex- cellence’, was chosen to con- tribute to delivering a world class creative showcase giving the industry an opportunity to refresh and evolve their prac- tice. It supports spreading nov- el ideas that aspire distinction and continuity in the Endodon- tology profession. A large group of renowned international and national speakers gave attendees the opportunity to have a deep understanding of the current advancements and an elabora- tive description of implement- ing them. The multinational and lo- cal speakers along with the young Endodontists enriched the conference by presenting and sharing information about their clinical experience and through oral presentations and posters related to the different fields of root canal treatment Participants also had the op- portunity to attend workshops concerning new shaping in- struments, ultrasonic’s, micro- scopes and laser in Endodontic and to assist to live transmis- sions about root canal treat- ment, classic and retreatment, and placement of single im- plant. Simultaneously, a 1000sqm dental exhibition took place where more than 35 interna- tional and local companies were represented. Further to this successful meeting, the 4th Pan Arab En- dodontic conference will take place in Hammamet, Tunisia on 29-31 October 2015, and we encourage you all to be part of this renowned event. The Middle East is one of the fastest growing geographies for 3M globally Annual GCC oral and dental health week UAE By Dental Tribune Middle East W e have the pleas- ure of interviewing Rita Habash, Coun- try Business Leader Health Care Business, 3M Gulf LTD in Dubai, UAE at the amaz- ing 3M Innovation Center. We found out the following. DTME: Please if you can in- troduce yourself to the Dental Tribune Middle East readers? Rita Habash: My name is Rita Habash, General Manager of 3M Healthcare in the Gulf re- gion. What is the role of 3M Gulf in the Middle East region related to Dental? 3M is a diversified company with $30 billion in sales, 3M employs 88,000 people world- wide and produces more than 55,000 products, including: adhesives, abrasives, passive fire protection and dental products are among this wide product portfolio which utiliz- es the 46 technology platforms that exist across our products. 3M’s role in the dental seg- ment remains part of our com- mitment to provide our cus- tomers with the best products, services and valuable insights based on years of technologi- cal innovative excellence. How do you look back at 2013 as a business year for 3M ESPE? The Middle East is one of the fastest growing geographies for 3M globally. Our dental business is no exception & has been rapidly growing over the past few years. Our dental business operations will be a vital catalyst for achieving By Oral and Dental Health Committee D UBAI, UAE: The dental services department in Dubai medical dis- trict, Ministry of Health, will launch the beginning of the GCC oral and dental health week on Friday 20th of March 2014. The GCC committee have chosen it as the month to hold their annual dental and oral health week under the slogan “Dental Health and Beauty” promoting oral health and focusing on the impor- tance of preventive measures to reduce the incidence of oral and dental diseases, in order to achieve a community free of dental diseases and spread 3M’s strategic growth objec- tives for the region. What is your opinion of the Middle East Dental Market? The Middle East is a highly diversified market where you can see the different currents in dentistry blending together. It is a very dynamic market with a bright future prospect. What level of support do you offer your customers in the region? 3M partners with Key Opinion Leaders and top universities to advance the level of dentist- ry in the region. 3M is always close to its customers by pro- viding continuous education and training. Has Digital Dentistry affected 3M ESPE? Digital Dentistry is the future of impression taking. 3M has invested heavily in this field to provide the best solutions to its customers What are the new plans for 2014 we should look forward to? We have a very rich pipeline of new products that will sim- plify the processes in every day dentistry. You have to stay tuned for our new launches. healthy smiles to children and adults across the GCC. The week will confirm the unity of the GCC at various levels, stressing the need to focus on the delivery of health information and cover such events especially in the media in order to clearly portray the importance of health aware- ness. Such an event repre- sents a positive step forward towards preparing the Gulf’s plan to address oral health and awareness programs aimed at improving the mouth and teeth hygiene of all members of the society. The VIP’s enjoying the Conference Rita Habash, Country Business Leader, Health Care Business, 3M Gulf LTD