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37Dental Tribune Middle East & Africa Edition | January - February 2014 ORAL HEALTH Mouth cancer awareness month By Victoria Wilson, Dental Hygiene Therapist D UBAI, UAE: For the month of Novem- ber ‘Mouth Cancer Awareness Month’ runs throughout the UK. In support of ‘Mouth Cancer Awareness Month’ we at Dr Roze & Associates Dental Clin- ic, wanted to play our part in contributing to making our patients and colleagues more aware about the risk, signs and symptoms of mouth cancer in the UAE, by offering compli- mentary oral cancer screen- ing in November. Dr Nigel L Carter OBE BDS LDS (RCS) Chief Executive of the Brit- ish Dental Health Foundation, kindly agreed to support us in our work. Monday 16th December marked our partnership with CPS Clinical Pathology Labo- ratory in Dubai, for an evening of lectures. Victoria Wilson, Dental Hygiene Therapist at Dr Roze & Associates Dental Clinic, began the evening with a lecture on ‘Mouth Cancer Awareness’, followed by Dr Peter Cruse from CPS, who lectured on ‘The Pathology of Oral Cancer’. In reference to publications from the British Dental Health Foundation 400,000 cases of mouth are diagnosed world- wide every year. In the UK re- search reveals there has been a 50% increase in Oral Cancer since 2000. The prevalence in youngsters is increasing. Early diagnosis is key, and can increase survival rate by 90%. The key message is ‘If in doubt, get checked out’. Any ulcers, white patches, red patches, lump, swellings that don’t go within 2-3 weeks, visit your doctor or dentist. Create awareness of the main risk factors associated with mouth cancer. The main risks are smoking, alcohol, poor diet, HPV (Human papillomavirus), smokeless tobacco (betel nut, neswaar, paan, gutkha, are- ca nut). Due to recreational smokeless tobacco use in India it is the number one form of cancer. Everyone knows about the pink ribbon for breast cancer awareness, and now it is time for everyone to know about the blue ribbon for mouth cancer awareness. Sonicare, Carestream, Invis- align, Wrigley (Oral Health Program) and VITA. Other Industry Players taking part included Middle East Dental Lab, Noble Medical Equip- ment, Rocky Mountain Tis- sue Bank, ADL Laboratories, Fabnos Int’l, Inman Aligner, Dentegris, High Technology, Dubai Medical Equipment, Anyong Zongyang Dental Materials Co, Qualident and Pindent. The conference wel- comed 1255 participants and 105 representatives from the industry. There were 29 dif- ferent countries represented within the two day confer- ence. The international team of speakers Dr. Andreas Kurbad, Germany; Dr. Maria Hard- man, UK; Prof. Dr. Claus-Peter Ernst, Germany; Dr. Paul Wei- gl, Germany; Dr. James Rus- sell, UK; Dr. Gary Wadhwa, USA/ AAID; Prof. Colin Murray UK; Prof. Khaled Balto, KSA; Dr Ramesh Sabhlok, UAE; Dr. Andre Saadoun, France/AAID; Dr. Luca Cardaro, Italy; Dr. Na- talie Wong Canada/ AAID; Dr. Harald Hueskens, Germany; Dr. Shankar Iyer USA/ AAID; Dr. Tedie Lynn Hudson, KSA discussed together the latest in Aesthetic and Implantology. The agenda featured valuable examples of how the latest de- velopments are being put to work in the service of learners regardless of their location or level of technology. The two day conference once again in- cluded the Dental Technicians Parallel Session on the second day with two courses given by Aiham Farah, CDT, USA and Dr. Atef Shaker, Egypt. Hands- on courses were presented by Dr. Munir Silwadi, UAE and Dr. Ajay Juneja. Recognized as a pioneer within the region, the pro- gram remained committed to achieving simplicity through innovation giving clinicians the tools to provide patients with a wide range of premium dentistry solutions. > Page 36 Contact Information Victoria Wilson Dr Roze & Associates Dental Clinic +971 55 552 7795 infovictoriawilson@gmail.com Dubai, UAE Contact Information Sirona has always been the leader in producing Surpassed Innovative products through the whole product portfolio, thanks for the dedicated man- agement and dedicated R&D department that are keen on keeping the same level by in- vesting a huge budget for this purpose which for sure ends up with products like CEREC Om- nicam and we always say it is just only a start!! How do you rate the level of dentistry in the Middle East, GCC & Pakistan in particular? Well in 2013, the level of Den- tistry in the GCC took a real de- tour towards quality products and services and such detour will sure reflects on Sirona as one of the leading companies when it comes to quality and I see a bright future in the GCC markets towards Dentistry. As for Pakistan I believe the mar- ket is a growing market with a very knowledgeable dental so- ciety. How important is educating the dentist and technician to Sirona? As it is known to all our custom- ers worldwide, Sirona Focus on the educational part of sales believing that our products are not just a dental equipment but yet an innovative technology that we need all our customers to make the benefit out of it, so product Knowledge, continu- ous educational programs are goals everyone in Sirona would deliver anytime anywhere. What is your impression of the dental industry in Middle East? Looking at the dental industry in the ME in the past 10 years, I can only have one impres- sion….HERE is Future!! Sirona is amongst the largest providers of dental products and solutions on the market. What role does digital dentistry play in your portfolio? As a market leader or we say The Market leader in digital dentistry, Sirona portfolio will always cherish such products and we will always be keen that Sirona role in digital dentistry will reflect the power of the company in this sector and thus the trust by our customers will be retain for years and years. What is the impact Sirona and Digital Dentistry have had on dentists and dental technicians in the Middle East? Well a question can be asked to the customers and I will be so happy to hear their feedback!! But anyhow in general we in- vest in our products, invest in our customers (allow me to call them Friends) either dentists or Technicians, They invest in us and I assume the profit both ways is Trustable. Recently you have launched CEREC Connect in the Middle East, could you emphasize on this new system? Adding to what we mentioned earlier, Sirona will always in- vest to reach each and every customer , CEREC connect will be one of such tools, a CEREC software that will allow all den- tists and Technicians to com- municate and get their digital impressions sent via email generating a new era of Dental office / Dental Lab communi- cation. Successfully launched in Ku- wait two months ago, with a real positive results and cus- tomer satisfaction, soon in Sau- di, UAE and Qatar. Would you like to share any- thing else with the readers? Just to conclude, our commit- ment in Sirona is trust and we are there to gain it and we will work hard to maintain it as well. Wish you all a happy New Year 2014. Dr. Amro Adel Area Manager GCC & Pakistan Country Manager Saudi Arabia – Private Sector Sirona Dental GmbH Office : +97143752355 Mobile: +971505597780 Web : www.Sirona.com Email : amro.adel@sirona.com amro.sirona@mailme.ae Contact Information Dr. Amro Adel, Area Sales Manager GCC & Pakistan Country Manager Saudi Arabia - Private Sector Sirona booth presentation, Platinum Sponsor at the 5th DFCIC in Dubai “Sirona has always been the leader in producing surpassed innovative products” By Dental Tribune Middle East D UBAI UAE: DTMEA readers and e-follow- ers are being updated with the brilliant PR which is behind Sirona. Constant up- dates, tweets and facebook likes reveal the latest Research & Development of The Dental Company from Germany. We interview Dr. Amro Adel – Area Sales Manager GCC & Pakistan to get his views on dentistry in the region DTMEA: Another big year be- hind us, how does Sirona Mid- dle East reflect back on its suc- cesses in 2013? Dr. Amro Adel: We did have a real successful year in 2013, we do thank all our customers for this trust and this will encour- age us more to keep the same level in 2014 and always. Last June CEREC Omnicam was voted – most innovative product in dentistry at the Clin- ical Innovations Conference in London, UK. How does a com- pany like Sirona manage to stay at the top producing top level products? Dr. Roze & Associates Dental Clinic