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20 Dental Tribune Middle East & Africa Edition | January - February 2014academia tribune University of Sharjah College of Dentistry signs MOU with Crest & Oral-B By Dental Tribune Middle East S HARJAH, UAE: In line with the University of Sharjah’s interest in the development of stu- dents’ academic excellence, and its belief in the impor- tance of oral health education and promotion, the College of Dentistry, signed a memoran- dum of understanding (MOU) with Crest & Oral-B. This event took place on Octo- ber 27th, 2013 during a cere- mony at the Medical & Health Sciences Campus, University of Sharjah. The agreement was signed by Dr. Guy Goffin, Director of Professional and Scientific Relations EMEA, Procter & Gamble and Pro- fessor Hossam Hamdy, Vice Chancellor for the Medical & Health Sciences Colleges. The signing was witnessed by Professor Richard Simonsen, Dean of the College of Den- tistry and Dr. Ashhad Kazi, Professional & Academic Rela- tions Consultant (AP) for Crest & Oral-B. The MOU includes an agreement to hold continuing educa- tional courses, par- ticipate in research at the newly established Oral Health Center, University of Sharjah as well as supporting the undergraduate students’ education program at the Col- lege of Dentistry. Prof. Eng. Samy A. Mahmoud, Chancel- lor of University of Sharjah, delivered his address by extending his congratula- tions to both parties empha- sizing that this agreement reflects the great need for edu- cation and training in the field of preventive dentistry in the region. Prof. Hossam Hamdy added that this collaboration with Crest & Oral-B is in line with the goals and objectives of the Center of Oral Health that will take the lead in oral health education and research in the area of preventive den- tistry. In his speech, Dr. Guy Goffin added: “The vision of Procter & Gamble Oral Care is to im- prove oral health of more peo- ple in more parts of the world more completely”. He also remarked that “Thanks to a strong emphasis on research and development, Crest & Oral-B became a global leader in oral health products like dentifrices, brushes, floss and mouth wash. Within Procter & Gamble (the parent compa- ny), we deliver education on the science of preventive den- tistry and oral care products for dental students and popu- lations at large. That is why this agreement with Sharjah University is so important for both partners.” Professor Richard Simonsen Dean of the College of Den- tistry, University of Sharjah expressed his enthusiasm re- garding the collaboration be- tween the College of Dentistry and Crest & Oral-B. Indicating that one of the important mis- sions of the College of Dentist- ry is to serve the community and reduce the burden of oral disease in the UAE population and that this agreement will support this mission towards better oral health for the com- munity. The signing ceremony took place in the presence of Prof. Rani Samsudin, Professor of Oral and Maxillo-Facial Sur- gery and former Dean of Col- lege of Dentistry, Dr. Manal Awad, Associate Professor of Community Dentistry and Di- rector of the Center for Oral Health and Dr. Hatem El- Damanhoury, Chair of Con- tinuing Dental Education and Professional development, College of Dentistry. DTMEA was present to cover the event. MOU signing between Crest & Oral-B and Sharjah University