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Dental Tribune Middle East & Africa Edition

DENTAL TRIBUNEThe World’s Dental Newspaper · Middle East & Africa Edition www.dental-tribune.comPRINTED IN DUBAI JULY - AUGUST 2013 | NO. 4, VOL. 2 CEREC Omnicam – Most Innovative Product In Dentistry By Sirona ______________________ EVENT 2nd AP CAD/CAM & Digital Dentistry International Conference Singapore > Page 25 MEDIA CME Immediate Rehabilitations Of Atrophic Jaws Using Tilted Implants > Page 6-7 TEASER 1 Complete Solution > Page 14-15 EVENT 5th Dental-Facial Cosmetic International Conference > Page 2 L ondon, UK: The CEREC Omnicam was bestowed with the award for the most innovative product at the re- cent Clinical Innovations Conference which was held on 17-18th May 2013 in London, UK, presented by Mash Seriki, CEO of Healthcare Learning; Smile-on. The Clinical Innovations Conference is now in its 10th year and in keeping with the ethos of the event the awards allow the profession to celebrate the latest innovative products in aesthetic and restorative dentistry. Healthcare Learning: Smile-on invited the dental industry to nominate their products to be judged by a panel of experts. CEREC Omnicam demonstrates Sirona’s Power of Innovation CEREC Omnicam generates full co- lour scans of intraoral surfaces wit- hout the need for a powder coating. Operating the camera is simple and intuitive. The imaging functionality and camera dimensions have been ergonomically designed. The smooth operation of CEREC Omnicam is no more complicated than taking a video. Three features of the CEREC Omnicam stand out in particular: it supports video streaming; it digitizes the structures of the jaw in their na- tural colour; and it does not require a powder coating of the tooth surfaces. CEREC improves efficiency and pa- tient experience CEREC is a great practice builder. With a busy lifestyle patients are im- pressed by the single appointment required for the fabrication of a per- manent crown or bridge; the life-like appearance of their new restoration is fantastic with an incredible fit. There is no need to place temporary restora- tions in the majority of CEREC cases, allowing the restoration to be created and fitted in one appointment. CE- REC has significantly improved the quality of treatment for patients, as well as enhancing the efficiency of the dental practice.

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