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06 BUSINESS Dental Tribune Asia Pacific Edition | 6/2017 Firut Indoneuia Dental Exhibition a major platform for dental induutry By DTI JAKARTA, Indonesia: Being held for the first time this September, the Indonesia Dental Exhibition and Conference (IDEC) is anticipated with great interest from interna- tional dental companies and local distributors alike. Featuring re- gional pavilions from China, Ger- many, Italy, South Korea and Swit- zerland, the organisers expect the event to be an important busi- ness-to-business platform for the dental industry. Left: Dr Hananto Seno, President of the Indonesian Dental Association and Chairperson of the organising committee for IDEC 2017, at the IDEC Traders’ Meeting in January. To be held from 15 to 17 Sep- tember in Jakarta, the dental event is being jointly organised by the Indonesian dental associ- ation and trade show organisers Koelnmesse and PT.Traya Eksi- bisi Internasional. “Local sup- port for IDEC 2017 is strong with key distributors and partners coming in early at the IDEC Trad- ers’ Meeting that was held in Jan- uary. Dental professionals from across Indonesia can look for- ward to a comprehensive three- day exhibition with numerous products being showcased by 200 manufacturers, distribu- tors and traders,” said Bambang Setiawan, President Director of PT. Traya Eksibisi Internasional, giving a preview of the industry exhibition. In anticipation of the event, representatives of attending den- tal companies expressed their high expectations for IDEC. “Indo- nesia, being a leading emerging market economy amongst south- east Asian countries, is valued as an important market to GC Asia. Given the expected growth, as well as the number of new graduates per year, GC foresees a huge poten- tial for this blooming market,” said Caroline Smessaert, Marketing Manager for GC South East Asia. Through its participation in the event, GC South East Asia aims to address the demand and aware- ness for dental care by supplying high-quality and innovative prod- ucts to meet everyday challenges, Smessaert further stated. Equally enthusiastic about the event was Verena Schuetter, Junior Marketing Manager for South East Asia at Dentsply Sirona. “IDEC 2017 gives us the opportunity to not only show- case our innovations shortly after IDS [International Dental Show], but enables us to also provide continuing educa- tion within the congress pro- gramme in Indonesia,” she re- marked. latest Complementing the industry exhibition will be a conference, with the theme “Modern science and technology for the future of dentistry”. Regarding the scien- tific programme, Dr Hananto Seno, President of the Indonesian Dental Association and Chairper- son of the organising committee for IDEC 2017, remarked that growing competition in the era of the ASEAN economic commu- nity is driving demand for better dental care and devices that facil- itate more efficient treatment. “Thus, dental professionals need to constantly upgrade, update and familiarise themselves with technological advances in den- tistry,” Dr Seno emphasised. More information about IDEC 2017, including registration, is available on the event website. W&H and Planmeca joint branch office openu officially cording to the companies, the facil- ity places special emphasis on oral surgery and implantology, restora- tion and prosthetics, sterilisation, hygiene and maintenance, and CAD/CAM and radiology. In the future, comprehensive product training for customers will be an essential part of the joint mar- ket activities, the companies’ repre- sentatives pointed out. “The new of- fice was especially designed to pro- vide basic product courses for Indian customers followed by advanced courses at respective facilities at the company headquarters in Austria and Finland,” explained Raghavan Radhakrishnan, General Manager of Planmeca India and W&H India. professional application support and education,” Malata added. Addressing the need for safer and high-quality dental services for India’s vast population, the new of- fice includes a 2,800 m2 showroom that is equipped with state-of-the- art technology and offers the ideal space for product presentation, live demonstration and training. Ac- After the official opening of the new premises, representatives of W&H and Planmeca, as well as the Indian team, further dis- cussed the synergistic product portfolio and future activities of the two companies in a get- together at the Taj Bangalore hotel. Planmeca President Heikki Kyöstilä (left) and W&H Managing Director Peter Malata during the inauguration of the Bangalore office. —Space for product presentation, live demonstration and training—the new showroom. By DTI BANGALORE, India: After having announced their joining forces to expand in the Indian dental mar- ket last autumn, W&H Managing Director Peter Malata and Plan- meca President Heikki Kyöstilä of- ficially opened the new branch of- fice in Bangalore with a celebratory ceremony in April. A highlight of the event, which was attended by 125 invited guests, was the unveil- ing of the new showroom for live demonstrations and individual customer training. With the local office in the country, both companies seek to create a direct link to Indian cus- tomers to foster good relationships with this client group. “Our aim is to work for the good of the Indian dental community, bringing good quality dental and patient care to the people of the country,” Kyöstilä said. “We strive for a synergistic product offering dedicated to the Indian market demands. By shar- ing not only facilities but also other practical activities with our part- ner Planmeca we want to establish professional technical support, © Koelnmesse© Koelnmesse© W&H© W&H