Dental Tribune Asia Pacific Edition No.4, 2017

08 IDS REVIEW Dental Tribune Asia Paciﬁ c Edition | 4/2017 DTI Publishers’ Meeting “The opportunity to stay innovative” By DTI After only two years of devel- opment, Japanese company NSK presented the world’s ﬁ rst light- weight mobile dental treatment unit, among other new products, at IDS. At the show, President and Chief Operating Ofﬁ cer Eiichi Na- kanishi spoke with Dental Tribune about the device and how his com- pany has stayed ahead in develop- ing innovative solutions for den- tistry. Dental Tribune: Mr Nakanishi, at IDS 2015, we spoke about sterilisers and premium handpieces. What is the focus of this year’s presentation by NSK? Eiichi Nakanishi: We are focusing on two speciﬁ c categories of products, in the ﬁ elds of hygiene and prophylaxis, including the Varios Combi Pro. The de- vice combines a prophy- laxis scaler with powder treatment and will allow clinicians to effectively treat peri-implantitis, which has become a major issue around the globe. We are also very proud of the new VIVA ace, our portable treatment unit, which is very lightweight and can perform all treatments. In Japan and in many other coun- tries, including China, the popu- lation is increasingly ageing and many elderly people are not able to visit a dentist. Our device is aimed at addressing this issue by allowing people to be treated in their homes, for example. It is the ﬁ rst device of its kind in the world. That is quite impressive. What has the feedback on the device been in your home country and here at IDS? We only introduced the device in Japan last year, but it has al- ready proved to be a great success. Within only a few months, we sold over 1,000 units. The response here in Cologne has also been ex- tremely positive, and we are in talks with German dealers regard- ing the distribution of the device. NSK has a unique position in the market, as it is still family-owned, in comparison with many other companies in the market that have grown through acquisitions or mergers in recent years. Where do you see the beneﬁ ts in this? It is true, many compa- nies, like Dentsply Sirona, are becoming constantly larger and they can virtu- ally offer everything. This is, of course, something we may need to compete with in the future. However, we still see many beneﬁ ts in having a more focused portfolio. It gives us the op- portunity to stay innova- tive and develop unique products like the VIVA ace. Eiichi Nakanishi, President and Chief Operating Ofﬁ cer of NSK, Japan 3Shape: TRIOS 3 Wireless By DTI Gathering an impressive crowd at 3Shape’s booth, Tais Clausen and Rune Fisker, 3Shape co-founder and Chief Technology Ofﬁ cer and Vice President for Product Strategy, respectively, at 3Shape, presented the company’s brand-new digital solutions at IDS. In addition to the Danish manufacturer’s new affordable E scanners and its X1 scanner, which delivers CBCT, panoramic, cephalometric and facial scan- ning in one system, the new TRIOS 3 Wireless especially was enthusiastically received by the audience. The wireless version of 3Shape’s award-winning TRIOS intra-oral scanner connects via Wi-Fi to a laptop and the TRIOS cart and eliminates the need for a connecting cable between the in- tra-oral scanner wand and com- puter. “This takes convenience to a new level,” commented Clausen enthusiastically about the new product. In demonstrating the beneﬁ ts of the cordless device, Clausen walked through the audi- ence while scanning his own teeth and using the wand to nav- igate between scan pages on the monitor from a distance—at- tracting excited applause from the audience. 3Shape co-founder Tais Clausen demonstrating the new TRIOS 3 Wireless. Following on the success of last year’s event in Dubai in the UAE, the next edition of ROOTS SUMMIT will take place in Berlin in Germany from 28 June to 1 July 2018. By Julia Maciejek, DTI COLOGNE, Germany: Ahead of the 37th International Dental Show, Dental Tribune International (DTI) held its 13th Annual Publishers’ Meeting. This year, the meeting, which was attended by more than 75 licence partners from all over the world, including India, Iran, Israel, Italy and the Netherlands, dis- cussed a number of new projects for the upcoming year and strategic approaches for future development. At the meeting, DTI CEO Torsten Oemus addressed new trends in the global dental industry, as well as the relevance of online education, e-commerce for dentistry and event marketing. In response to these needs, DTI is continuously up- dating and expanding its portfolio, gradually developing into a digital dental service platform, he said. New prevention magazine DTI is continuing to expand its print portfolio and introduced its latest addition during the meeting: prevention. The new in- ternational magazine will feature topics concerning oral health and be released during the Annual World Dental Congress of the FDI World Dental Federation in Ma- drid in Spain this year. New website In response to the growing need for digital dentistry technol- ogies and the increasing impor- tance of digital media, DTI is re- launching its website this year as part of its continuing portfolio ex- pansion. For improved usability, the navigation and menu of the local websites will be in local lan- guages. The fresh look will include a modernised, interactive layout, with a focus on company proﬁ les. Furthermore, the website will use several new advertising and con- tent formats. A revised calendar with upcoming webinars and global events, as well as a map, will aid readers. In addition, an up- dated version of e-papers will be available for iPads. DDS.WORLD As a next step to further inte- grating e-commerce into its port- folio, DTI has continued to de- velop DDS.WORLD, a new digital marketplace. “A business is valued by the interaction with its clients and we need to continuously ﬁ nd new ways to engage with them. We need to adapt our business to the changing context,” explained Oemus. DDS.WORLD, available at www.dds.world, is a full-service digital marketplace for products, news, e-learning and practice management. It is targeted at all participants in the dental indus- try. It offers product listing and an associated search facility, a prac- tice management software pro- gram, direct customer communi- cation tools and much more. The comprehensive website has the potential to be a gamer-changer in the provision of digital dental ser- vices to the industry. “The digital world is becoming increasingly important in this context,” em- phasised Oemus. ROOTS SUMMIT As part of its expansion, DTI is moving towards the events busi- ness and already organises the ROOTS SUMMIT, the discussion forum for endodontics. Following on the success of last year’s event in Dubai in the UAE, with over 300 attendees, the next edition will take place in Berlin in Germany from 28 June to 1 July 2018. The ROOTS SUMMIT began as a dedi- cated Facebook group, growing from a membership of 1,000 in 2013 to more than 22,000 cur- rently, including dental profes- sionals from well over 100 coun- tries. The next Publishers’ Meeting will take place at the Black Sea in 2018 and be hosted by Dental Tribune Bulgaria.

Dental Tribune Asia Pacific Edition No.4, 2017

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