Dental Tribune Asia Pacific Edition No.4, 2017

06 IDS REVIEW Dental Tribune Asia Paciﬁ c Edition | 4/2017 IDS 2017 SETS NEW RECORD By DTI COLOGNE, Germany: More than 155,000 people from 157 countries visited the International Dental Show (IDS) this year, according to the latest ﬁ gures released by or- ganiser Koelnmesse. This is an in- crease of 12 per cent compared with IDS 2015. Furthermore, the number of international attend- ees rose by almost 20 per cent to around 60 per cent. This year’s edition focused on digital production and diagnos- tics, intelligent networking solu- tions for practices and laborato- ries, smart services for dentists and dental technicians, as well as the further improvement of pa- tient care and thus oral health worldwide. Read about this year’s show on the following IDS review pages. e s s e m n l e o K © Dentsply Sirona opens CEREC system Ivoclar Digital launched event. Commenting on the com- panies’ successful alliance in the past year, President and Chief Operating Ofﬁ cer Christopher T. Clark said that the partnership of both companies allows for an un- rivalled combination of expertise in technology and solutions in the dental industry. “We truly believe we have the opportunity to shape the word of dentistry,” he said. Clark further announced that the company would continue to grow and sharpen its proﬁ le in the ﬁ eld of endodontics with the acquisition of RTD (Recherches Techniques Dentaires). The French owner-managed company is a leading supplier of composite pens and will complement Dent- sply Sirona’s endodontic and re- storative portfolios. “RTD’s innovative offering completes our new R2C—The Root to Crown Solution,” said Jeffrey T. Slovin, CEO of Dentsply Sirona. “Thanks to R2C and RTD, we will be able to offer dentists an even more comprehensive end-to-end solution for better, safer and faster root canal treatments and dental restorations.” Another important announce- ment was the opening of the CEREC system. Practitioners will now be able to export data from the digital impression in STL for- mat for use with other applica- tions in the dental laboratory or clinical planning software. This will make the world’s most used CAD/CAM system more ﬂ exible and therefore even more user- friendly for dentists. According to the company, the STL format ensures compatibility with all common design programs used in laboratories. The corre- sponding software licence will be available with the new CEREC SW 4.5. By DTI Increasing digitalisation of the dental treatment workﬂ ow requires all the different compo- nents used in a process to be opti- mally coordinated. To meet this demand, Ivoclar Vivadent has ex- tended its long-standing materi- als and processing expertise to the entire digital process chain with a comprehensive portfolio of CAD/CAM products for both den- tal laboratories and practices. The new range, under the brand Ivo- clar Digital, was presented for the ﬁ rst time at IDS 2017. ratories will be able to digi- tally produce dental restorations quickly and easily with four new PrograMill digital milling units that are suited for laboratories of all sizes. The range of high-end scanners from 3Shape has also been ex- tended to include the new 3Shape E series, which, together with the Dental Designer software and ex- clusively developed Ivoclar Digital software add-ons, is aimed at in- creasing the reliability and efﬁ - ciency of fully digitised process- ing procedures. For Ivoclar Digital, new prod- ucts have been added to the com- pany’s range of aesthetic, state-of- the-art CAD/CAM materials for ﬁ xed, removable and implant-sup- ported prosthetic restorations, in- cluding versatile ZirCAD blocks and a range of discs for the IPS e.max system. Dentists and labo- “We plan to enhance our cus- tomer-focused market strength signiﬁ cantly with the introduc- tion of Ivoclar Digital. This is a unique new digital product port- folio based on our core compe- tences in digital materials and pro- cesses,” commented CEO Robert Ganley. Dentsply Sirona CEO Jeffrey T. Slovin By DTI At this year’s IDS, Dentsply Sirona was celebrating its ﬁ rst year as a combined company. “Who would have thought at the last IDS that Sirona and DENTSPLY would merge?” said Dr Jürgen Ser- aﬁ n, Vice President of Corporate Marketing, in greeting the audi- ence at the celebratory press W&H previews new image campaign By DTI In addition to introducing the company’s latest advancements in Cologne, W&H Managing Director Peter Malata previewed a new image campaign and shared his vision for the family-run company in light of the dental industry’s recent trend towards mergers. A new product highlighted by Malata and Roland Gruber, Head of Marketing and Sales for W&H Aus- tria and W&H Germany, was the Primea Advanced Air System, the world’s ﬁ rst air-operated high- speed dental drive solution that combines the advantages of a tur- bine with the key strengths of an electric motor. “W&H has tamed the air,” said Malata in introducing the system. Owing to its adjustable drilling speed, cavities can be opened easily, old ﬁ llings can be re- moved simply, and even crowns and bridges can be separated with ease, according to the company. The innovative drive solution can either be integrated as a built-in solution into new or existing units or be used as an add-on. Apart from its new products, the company will be promoting a new image campaign, titled “Be- cause you care”, with a number of ac- tivities in 2017. Dentists take care of W&H Managing Director Peter Malata and Ro- land Gruber, Head of Marketing and Sales for W&H Austria and W&H Germany, at the company’s press event. the well-being of their patients, and W&H seeks to support clinicians in their goal by providing reliable prod- ucts and ﬁ rst-class service, explained Malata regarding the campaign. In addition to the Austrian company’s ongoing development efforts, Malata highlighted the importance of establishing and fostering networks. According to him, it is most important to build synergies on various levels and with different partners in order to develop innovative products. To this end, the company’s long-standing managing director also made a statement on W&H’s position regarding the international merger trend. Although merging could be considered both a threat and an option, W&H sees the compa- ny’s strengths in maintaining a phi- losophy that is based on tradition and a close-knit community of part- ners and employees, he said. “There are different mindsets out there re- garding consolidation versus family business and the beneﬁ ts of both. However, in my opinion, in the fu- ture, it will be important to allow in- dividual companies to pursue their own innovations while networking more closely with others.”

Dental Tribune Asia Pacific Edition No.4, 2017

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