Ortho Tribune U.S. Edition No.2, 2016

industry Ortho Tribune U.S. Edition | AAO REVIEW 2016 4 G&H Orthodontics’ 41st anniversary marks significant expansion By G&H Orthodontics Staff G&H® Orthodontics, a leading U.S. full line orthodontic manufacturer, an- nounced exciting news at this year’s American Association of Orthodontists conference in April in Orlando, Fla. “Our 41st anniversary of serving the orthodontic community marks our big- gest expansion in company history,” said G&H Orthodontics’ President and CEO Kevin McNulty. “This expansion demon- strates our dedication to deliver a great experience to our customers.” Additionally, “due to increasing demand from G&H Orthodontics customers, we expanded our elastomeric manufacturing capacityby60percent,alongwithincreas- ing production capabilities for brackets and wires,” said Brandon Bernacchi, G&H Orthodontics vice president of operations. “The addition of our Warehouse Man- agement System (WMS) fully integrated with our ERP has been a real game changer for G&H. The system provides us with bet- ter order traceability, improved quality service levels and faster, more complete shipping to our customers. This, so far, has led to a 200 percent improvement in orders shipped same or next day,” Bernac- chi added. To better understand customer needs, G&H did extensive research. “We realized that to continue to de- liver exceptional service in more than 90 countries, we needed to restructure our website and to add customer service staff,” said G&H Orthodontics’ Director of Marketing Emily Frische. “The changes will make doing business with us easier. Our goal is to be the brand of choice in the ortho community.” At the beginning of 2016, Jim Aycock joined the G&H Orthodontics family as the vice president of sales. Also added was Riccardo Pini in New Zealand cover- ing Asia Pacific, Elizabeth Young in Hong Kong covering Asia and Dennis Steward covering dental service organizations in the United States. Three new customer specialists joined the team, Viola New- man, Rudy Olivo and Tana Marshall, to serve international distributors and key accounts. “GHOrthodontics.com, our new website, was built with customer convenience in mind. With the help of G&H customers, we’ve expanded the information avail- able to include patient cases, videos and a quick reorder feature,” Frische said. G&H Orthodontics stands out in the industry as a full line manufacturer of clinical orthodontic solutions. “We are helping orthodontists improve their profitability with direct-from-the- manufacturer-pricing, the convenience of one stop shopping, and quick delivery. It’s an exciting time at G&H Orthodontics,” McNulty said. About G&H Orthodontics G&H Orthodontics is a leading provider of clinical solutions for the orthodontic community serving customers for more than 40 years in more than 90 countries. With 99.9 percent customer satisfaction for manufactured products, G&H as- serts it is the best manufacturer of a full line made in the United States, including brackets, bands, tubes, wires, springs, elas- tomeric and other orthodontic supplies. G&H is compliant with the U.S. FDA, ISO 13485:2003, Medical Device Directives, 93/42 EEC and Canadian Medical Device Guidelines, which ensure availability of products worldwide. G&H Orthodontics is a privately held company headquar- tered in Franklin, Ind. G&H Orthodontics, G&H and the G&H Orthodontics logo are registered trademarks of G&H Orthodon- tics. To learn more about G&H Ortho- dontics breadth of products, please visit GHOrthodontics.com AD Photo/Provided by G&H Orthodontics

Ortho Tribune U.S. Edition No.2, 2016

Pages Overview