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Dental Tribune United Kingdom Edition | 4+5/2016 16 TRENDS&APPLICATIONS company solution in our busy practice has been incredibly use- ful in boosting our business,”said Lane. The figures speak for them- selves. Since 2011, Queensway Dental Clinic has experienced an increase in its implant turnover of 220 per cent with up to 50 per cent of all of its private activity originating from its provision of implants. There has also been a concurrent growth of 125 per cent in its laboratory business and this can be directly linked to its im- plant success. However, having the knowl- edge and the products is just one part of achieving success. Putting everything into practice rep- resents the greatest struggle for a large and busy centre like Queensway Dental Clinic. For this reason, the team strives to fol- low five essential tenets to ensure success. Firstly, it is important to pro- vide one point of contact. Lane explained that having so many disciplines together under one roof has created a service in which patients can feel confident. Rather than being passed around betweendifferentteams,patients at Queensway can conveniently be treated by one dedicated and well-trained team. Furthermore, Queensway in- vests in progressive treatment protocols. The team works hard to ensure patients’ teeth can be re- stored in the shortest predictable time. This includes adopting new technologies and techniques, as well as learning to communicate effectively with all necessary services to ensure the optimum result can be achieved in the shortest, safest and most non- traumatic manner. While Lane emphasised the importance of communication within the Queensway team, he also stressed how important it is to communicate effectively with patients. By conducting applica- ble and in-depth research of the patient demographic in the area, the Queensway team can target its treatments to those who need them most. This information can then be transferred to tried-and- tested marketing campaigns, such as those used on the practice website, through Google or via social media. Queensway also utilises local advertising, which can often be the most successful method of reaching patients in the area. Lane explained how crucial it is toinvestinagoodwebsite:“Asone of the main points of contact for most patients, a website has to be responsive; it has to be image led and easy to navigate. Our website is both smartphone and tablet friendly, in recognition of the massive usage of these two de- vices. All of the images on our website are of our own patients as well—no stock images are used.” Another key factor of Queens- way’s success is its ability to ac- cept high-end treatments at any time. This means that whenever an enquiry is made about any treatment, it can be answered succinctly and accurately by a member of the team who under- stands precisely what is needed. Queensway Dental Clinic has a highly trained treatment adviser who can answer these queries, and the clinic offers a free 30-minute consultation with an implant dentist. Lastly, Queensway Dental Clinic recognises the importance of delivering patient satisfaction and encouraging patients to re- cruit others. According to Lane, “At Queensway, approximately 80 per cent of all new patient en- quiries are made through word of mouth or recommendations.” Everything the Queensway team does is geared towards ensuring that patients receive a service they cannot help but recommend. By carrying out monthly patient surveys, run- ning patient forums and open evenings, taking testimonials and Google reviews, and building up a strong referral network, the Queensway team can collect, re- view and build upon patient feed- back to ensure that its service al- ways reaches a high standard. In conclusion, by investing in exceptional training, by commu- nicating effectively, by working with high-quality and supportive companies, and by maintaining high levels of service, Queensway Dental Clinic has achieved a great deal over the last 20-plus years. The dedication and hard work shown by its team are a testa- ment to its past and continued success and serve as a shining example of what an implant business can achieve today and tomorrow. € I n t e r a c t w i t h c u s t o m e r s E a r n C . E . c r e d i t s M anage patients & inventory Learn about the latest trends in dentistry Read the latest denta l n e w s T r a c k o r d e r s W a t c h w e b i n a r s A n n o u n c e n e w p r o d u c t s , s p e c i a l o f f e r s & d i s c o u n t s G enerate leads Present your company profile Increase revenue Communicate with labs O r d e r p r o d u c t s B r o w s e p r o d u c t s & c o m p a r e p r i c e s FOR DENTAL PROFESSIONALS Manage patients & inventory Browse products & compare prices Place orders & track delivery status Collaborate with labs & colleagues Read the latest international dental news & research Watch webinars & earn C.E. credits FOR VENDORS 3PZ[WYVK\J[ZZWLJPHSVɈ LYZ Announce new products & discounts Generate leads & increase sales Release & distribute articles, videos & tutorials 7YLZLU[`V\YJVTWHU`WYVÄ SL Interact with your clients The most comprehensive resource in dentistry The New Digital Marketplace AD DTUK0416_15-16_Lane 25.05.16 10:22 Seite 2 DTUK0416_15-16_Lane 25.05.1610:22 Seite 2