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Dental Tribune United Kingdom Edition | 4+5/2016 10 BUSINESS By DTI LONDON, UK: With the introduc- tion of ConnectDental in 2013, Henry Schein has positioned itself at the forefront of the growing dig- ital dentistry movement. In cele- bration of its achievements and to discuss the future of this rapidly expanding field as a whole, the world’s largest provider of dental products and services welcomed dentists and dental technicians from all over the UK in May to its firstDigitalSymposium,heldatthe Grange St Paul’s Hotel in London. Based on previous, smaller CEREC Forums, the meeting saw over 280 participants come to- gether with Henry Schein partners and affiliates for two days of net- workingandeducation.Inaddition to the latest technology on display at an industry exhibition sup- ported by key market competitors, it featured a number of clinician- focused presentations by inter- nationally prominent experts in the field, including US dentist Dr Daniel Vasquez and dental tech- nician Frankie Acosta, who in the opening lecture showed how the integrationofdentalCAD/CAMhas changed the way they have run their business in recent years. Subjects like intra-oral scanning, implant planning, smile design and practice marketing were also discussed. UK digital dentistry pio- neer and expert Dr Julian Caplan from Aviva Dentistry in St Albans hosted the programme. “The rapid growth and popular- ity of digital dentistry is arguably the one thing that is most dra- matically changing the dynamic of the relationship between den- tists and technicians,”commented Mackenzie Richter, General Man- ager of ConnectDental in the UK, on the purpose of the meeting. “With an increasing number of dentists now using CBCT for diag- nostics and implant planning and intra-oralscannersreplacingtradi- tional impression taking, there has never been a more important time for dentists to develop a fully inte- grated digital workflow relation- ship between themselves and their laboratory. Henry Schein’s Con- nectDentalofferspracticesandlab- oratories a fully integrated digital solutioncombiningworkflowopti- misation,education,expertadvice, service and support, all delivered by one provider.” Henry Schein has invested a great deal in its digital business modelsincethelaunchofConnect- Dental in 2013. According to Chief Marketing Officer at Henry Schein and industry veteran Robert Gott- lander, who also attended the meeting in London, the company now maintains a service team that is almost unchallenged by any othercompetitorinthemarket.For ConnectDental alone, customers have a network of over 45 field and high-tech engineers, as well as a team of digital support specialists and post-sales online resources, at their disposal. Aimed at dental technicians in particular, a new training facility has recently been opened in Cardiff in Wales. Another major focus is educa- tion, which the company plans to facilitate not only with the new fo- rumbutalsothroughtheintroduc- tionoftheConnectDentalCampus. Now available in English, this free e-learningplatformprovideshigh- quality evidence-based content on digital workflows in the form of on-demand webinars, live webinars and tutorial videos online. “Providing technology is one thing,butwealsoneedtoshowour customers ways how to integrate it efficiently into their workflow and overall business model,” Gott- lander said. “We are working very hard to be the best partner our cus- tomers can go to in this respect.” A key component in this devel- opment will be improved connec- tivity through practice manage- mentsoftware,suchasEXACTfrom Software of Excellence, a company Henry Schein acquired in 2007. Over50percentofdentalpractices in the UK already use the software. “Inthefuture,softwarelikethiswill workasthemainhubfortheentire digital workflow,” concluded Gott- lander. More information about the symposium and Henry Schein’s digital portfolio and services is available online at www.hsd-digital symposium.co.uk and www.henry schein.co.uk. The future is digital with Henry Schein By DTI BIRMINGHAM, UK: Wrights and Bien-Air Dental last week an- nounced an exclusive partnership at the Dentistry Show in Birming- ham in the UK. The British dental supplier now exclusively distrib- utes the Swiss company’s entire product portfolio in the UK. “Bien-Air is well known for work- ing only with the best distributors worldwide. We are delighted to an- nounce the partnership between Bien-Air and Wrights. Customers from the UK are now able to dis- cover the very best of Swiss tech- nologythroughthisleadingdental products and service provider,” saidCarlWood,GeneralManagerat Bien-Air UK. “As a supplier of lead- ing dental brands, we are delighted to partner with Bien-Air to offer an even greater range of unrivalled solutionsforeverydentalpractice,” commented Gerry Dolan, Brand ManagerforBien-AiratWrights,on the partnership. Bien-Air Dental, a leading Swiss medical technologies com- pany, presented a range of new products at the Dentistry Show, including the EVO.15 contra- angle electric handpiece and the iOptima system. Equipped with COOLTOUCH+ heat-arresting technology, EVO.15 is known to be the only contra-angle proven never to exceed human body tem- perature, thereby protecting both the patient and the clinician. Ad- ditionally, EVO.15 features a con- siderably smaller and lighter shockproof head and premières various technological innovations, including a new spray and illumi- nation system, as well as an im- proved bur-locking system. With iOptima, a traditional pneumatic system can be transformed into a modern electric unit equipped with a brushless and sensorless micromotor and controlled by an innovative app for iPod Touch. Using iOptima, restorative and endodontic interventions can now be easily pre-programmed. Wrights is one of the leading dental suppliers in the UK and the oldest established full-service supplier of dental products, serv- ices and equipment, with over 100 years of experience. During the Dentistry Show, the company exhibited the latest innovations from leading brands, including prostheses, ceramics, composites, CAD/CAM systems, wax and mod- elling products, consumables and equipment. Wrights boasts seven show- rooms and service centres around the country, and supplies over 30,000 products. It is also known forhavingoneofthemostmodern factories in the world. Bien-Air and Wrights partner in the UK Carl Wood (left), General Manager at Bien-Air UK, and Gerry Dolan, Brand Manager for Bien-Air at Wrights, at the 2016 Dentistry Show in Birmingham. Left:Welcoming address by Mackenzie Richter,UK General Manager ConnectDental.—Right: State-of-the-art technology on display. DTUK0416_10_Business 25.05.16 10:21 Seite 1 DTUK0416_10_Business 25.05.1610:21 Seite 1