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exhibitors Ortho Tribune U.S. Edition | May 17, 201514 By Ormco Staff O rthodontics has changed more in the past 20 years than the previous 100 years. Today, orthodontists can of- fer a treatment experience that’s health- ier, more comfortable, more esthetic and faster than ever before. While this is great news for our in- dustry, it’s important to keep in mind that many consumers don’t understand how advanced orthodontics has be- come. The old consumer mindset is that orthodontic treatment is painful, takes too long and only straightens teeth. This message no longer resonates with to- day’s health-conscious and esthetically- minded consumer who expects instant gratification. Todifferentiateanorthodonticpractice, a new era of consumer education must take place, in which patient dialogue ad- dresses treatment advancements beyond straightening teeth. Through education, orthodontists can help patients better understand the versatile benefits of treat- ment, directly impacting patient starts. This is where Ormco’s new My Smile Consult™ comes in — to help motivate patients to start treatment. My Smile Consult My Smile Consult is a new online tool from Ormco that can increase case starts by educating patients on the benefits of orthodontia and the Damon™ System. Exclusive to Damon System providers, My Smile Consult features include: • Personalized user experience — Con- sumers can answer a short series of as- sessment questions upon arrival to the platform’s homepage. Based on the an- swers provided, My Smile Consult di- rects consumers to one of four intuitive dashboards with content that’s tailored to their profile — adult female or male, teen or a parent seeking treatment for their child(ren). Doctors and staff mem- bers may also jump directly to any of the dashboards, as needed. • Multimedia library — Consumers can browserelatablemultimediacontentthat is personalized to match their gender and age profile. This tailored approach en- sures patient engagement through mate- rial that will best resonate with them and have a greater influence. To portray the diverse benefits of treat- ment, the library features more than 25 high-quality patient testimonial and ed- ucational videos and numerous before- and-after photos. • Practice customization — Doctors can create customized versions of My Smile Consult to showcase their practice branding and contact information, pa- Ormco booth: Increase patient case starts with My Smile Consult tient photos and testimonials. Doctors may then advertise their customized My Smile Consult via pre-designed Web ban- ners for their practice websites and social media pages and via pre-designed emails to patients. • Esthetic appliance options — With My Smile Consult, patients can explore the clear benefits of virtually invisible treat- ment such as Damon Clear. • Treatment benefits — My Smile Con- sult helps to educate audiences on why smiles are important and what an ideal smile looks like through photos, graphics and figures. Topics addressed include ideal tooth display, upright teeth, broadening smiles and more. Grow your practice with the Damon System The Damon System is clinically proven to provide remarkable advantages for doc- tors and their patients, Ormco asserts. To support Damon doctor’s local prac- tice marketing and education programs, Ormco offers a complete range of mar- keting and staff education assets to help increase patient starts. Meeting patient demand for estheti- cally pleasing treatment, Ormco offers Damon Clear passive-self ligating brack- ets. Orthodontists can stop by the Ormco booth, No. 1119, to learn about Damon Clear2 brackets, which feature a new ultra-precision slot that provides two times the rotational control.* * As compared to Damon Clear, data on file. Standard torque, upper 3-3 brackets. Here at the AAO Ormco’s AAO booth No. 1119 will provide My Smile Consult demonstrations and team members will be available to discuss practice benefits of the Da- mon System and Damon Clear2. You can also regis- ter your practice for My Smile Consult. Through varied educational tools, orthodontists can help their patients better understand the versatile benefits of treatment Photos/ProvidedbyOrmco