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exhibitors Ortho Tribune U.S. Edition | May 17, 201522 Ad By Sesame Communications When consumers go online, the vast majority start at a search engine. Ac- cording to Pew Internet, 93 percent of online activities begin with a search.1 Healthcare is a very popular search, as 72 percent of Internet users looked on- line for health information within the last year.2 With the high volume of content at larger search engines, there has been a Healthgrades: Using topical search to generate more case starts shift toward what’s known as vertical search or topical search sites. These are websites that focus on a specific topic or area of interest. In the last half of 2012, topical sites had an 8 percent increase in search traffic while major search en- gines decreased by 3 percent.3 Today, the largest topical search site for U.S. health-care providers is Health- grades. Each year, more than 225 million visi- tors use Healthgrades to search, evalu- ate and connect with health-care provid- ers. Healthgrades.com visitors represent the ideal demographic for orthodontics — overwhelmingly female (72 percent), highly educated (84 percent have post- secondary education) and affluent (52 percent have annual household incomes greater than $75,000). Healthgrades offers orthodontic prac- tices a large, highly focused audience of prospective patients. During the past 12 months Healthgrades tracked more than 20 million searches for dental care pro- viders, with orthodontists being one of the top searched specialties within that group. Most importantly, Healthgrades users don’t just search — they schedule ap- pointments. More than half (54 percent) of Healthgrades visitors will schedule an appointment with a local provider. Healthgrades has established a part- nership with Sesame, and orthodontists can now secure an enhanced profile, which offers several strategic advantages over a standard Healthgrades profile and gives your practice better access and ex- posure to prospective patients seeking an orthodontist. Just a few of the benefits include: • Featured provider placement on Healthgrades.com: Provides your prac- tice with greater visibility and exposure to prospective patients looking to sched- ule an appointment. • Automatically published post- appointment reviews: Leverages your high-quality reviews to differentiate the value of your practice and ensures all re- views are really patients. • Premium phone number and online appointment requests: Allows patients to request an appointment with your prac- tice by simply clicking a button on your Healthgrades profile. Final thoughts New case starts are core to your growth and profitability. For many orthodon- tists, online search has become a prima- ry source for new patient opportunities. Healthgrades is a highly compelling channel, with millions of prospective pa- tients ready to schedule an appointment the moment they find the right ortho- dontist. A Healthgrades enhanced profile is your best opportunity to engage this valuable audience and fill your schedule. References 1. www.pewinternet.org/Reports/2012/ Search-Engine-Use-2012/Summary-of- findings.aspx 2. www.pewinternet.org/Reports/2013/ Health-online/Summary-of-Findings.aspx 3. www.comscore.com/Insights/Press_ Releases/2013/2/comScore_Releases_ the_2013_U.S._Digital_Future_in_Focus_ Report Here at the AAO To learn more about having a Healthgrades en- hanced profile, stop by the Sesame Communica- tions booth, No. 2305. Healthgrades.com Photo/Provided by Sesame Communications