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Friday, 12 September 2014 Business I Indian cricket legend Kapil Dev is to make a star appearance at the launch of UK dental manufacturer Prima Dental into India’s dental market here at the 2014 FDI Annual World Dental Congress in New Delhi. Widely recognised as one of the sport’s greatest all-rounders, Dev will attend the manufacturer’s launch event this Saturday as it cel- ebrates its entry into the Indian market with a gathering of senior dental professionals from around the world at the prestigious trade show. Dev will spend an evening meeting with Prima Dental’s launch party guests and address the gathering, as will the manufacturer’s managing director Richard Muller. Accordingtothecompany, participants who buy one of its products at the exhi- bition can win a ticket to the launch event. Fifty-five-year-old Dev holds the world record for themostwicketsandruns in Test cricket. Among other achievements, he led the World Cup cham- pion team in 1983. He served as coach of the Indian national cricket team for a short period and later joined a volunteer unit of the Indian Army. “We are hugely exited to welcome Kapil Dev to our India launch. One of cricket’s greats, Kapil achieved world success through his passion, preci- sion and team spirit,” Dan Hodgson, sales manager at Prima Dental, com- mented. “These are all vital elements to Prima Dental’s success and we know Kapil’s presence at the launch event will be an inspiration to every- one.” Bringing wider choice to India’s dental profession, Prima Dental is launching a range of 40 burs here in Greater Noida, including its flagship Predator range, to cover the com- plete spectrum of dental require- ments for operative, surgical, en- dodontic and orthodontic use. The launch comes shortly after the com- pany made news by winning the Queen’s Award for Enterprise, the UK’s most prestigious business award,inrecognitionofitssuccessin international trade. Awarded annu- ally by HM The Queen, the coveted awards are only given for the highest level of excellence, and the recogni- tion reflects Prima Dental’s interna- tional success and world- class products. “Our burs are known for their exceptional high quality,whichmakesthem a precise and reliable tool for dentists to work with,” Hodgson said. “Patients benefithugelyfromproce- dures that can be carried out more quickly, and with a higher degree of accu- racy, than most standard bursallow.” “Entering the Indian market represents a sig- nificant milestone for Prima Dental and we look forward to bringing the benefits of Prima Dental’s burs to India’s substantial dental profession and its patients,” he added. Prima Dental, which exports to over 85 countries worldwide, will be promoting its India launch at the BritishpavilionattheFDIWorldDen- talExhibitiononthegroundfloor. PRIMA DENTAL, UK www.primadental.com Booths A90 & A93 Indian cricket legend to attend Prima Dental market launch The full option generator : self-contained irrigation and LED light. AD