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ePaper created 2014-09-11, 14:44:02 | version 1.30.01
1www.fdiworldental.org A s a first, GlaxoSmithKline (GSK; Booths A131–A142) re- cently announced that it has developed sales representatives training modules that will be regu- larly reviewed and upgraded with thehelpoftheFDIWorldDentalFed- eration. Worldental Daily had the opportunity to sit down with GSK’s David A. Ross, Global Head of Sales Force Effectiveness at GSK Con- sumer Healthcare, and FDI Presi- dent Dr Tin Chun Wong on Thursday morning to discuss briefly the part- nership and its long-term implica- tions. I Worldental Daily: Mr Ross, what was the incentive for your company to seek endorsement for the new training modules by the FDI? David A. Ross: At GSK, we put a massive amount of weight behind the science of our consumer brands. This element, however, should drive “Optimaloralhealthfortheworld’spopulation” IAninterviewwithGSK’sDavidA.RossandFDIPresidentDrTinChunWong YOUR ANNUAL WORLD DENTAL CONGRESS NEWSPAPER Friday, 12 September 2014 FDI Worldental Daily WDDispublishedbytheFDIWorldDentalFederationinpartnershipwithDentalTribuneInternationalGmbH(DTI). FDI Communications Manager: Christopher M. Simpson Managing Editor: Daniel Zimmermann Product Manager: Claudia Salwiczek Designer: Matthias Abicht Executive Producer: Gernot Meyer fdi worldental daily FDIWorld Dental Federation Tour de Cointrin, Avenue Louis Casai 84, Case Postale 3, 1216 Cointrin – Genève Switzerland Phone: +41 22 560 81 50 Fax: +41 22 560 81 40 E-mail: media@fdiworldental.org Website: www.fdiworldental.org FDI Worldental Daily appears daily during the FDI Annual World Dental Congress in New Delhi, India, 11 to 14 September 2014.The newspaper and all articles and illustrations therein are protected by copyright. Any utilisa- tion without prior consent from the editor or publisher is inadmissible and liable to prosecution. The FDI or DTI will not be liable for any damages of any kind or loss of profits that might arise from information found in this publication, regardless of whether the FDI or DTI has been advised of the possibility of such damages. While all attempts have been made to ensure the accuracy of the provided information, neither FDI nor DTI can be held responsible for any errors or omissions. fdi DentalTribune International GmbH Holbeinstraße 29 04229 Leipzig, Germany Phone: +49 341 48474-302 Fax: +49 341 48474-173 E-mail: info@dental-tribune.com Web: www.dental-tribune.com About the Publisher A t yesterday’s opening cere- mony of the FDI Annual World Dental Congress here in Greater Noida, the President of India, Pranab Mukherjee, called for a revolution in oral health compar- able to the changes in agriculture and rural development his country experienced. The Seventy-eight- year-old, who attended yesterday’s ceremony at the India Expo Centre and Mart as guest of honour, said that his government is well aware of the poor standards of oral health in the country. Several programmes and projects conducted by his gov- ernment and organisations like the Indian Dental Association (IDA) are underway to raise awareness of the importance of good oral health and hygiene among different segments oftheIndianpopulation,withtheFDI AWDC being one of them. Mukherjee, who has served as headofstatesincemid-2012,whenhe waselectedinalandslidewinagainst leftist rival candidate Purno Agitok Sangma,acceptedtheinvitationfrom theIDAinMumbaitoattendtheinter- nationaleventfordentistry,whichhas been organised in partnership with the Geneva-based dental federation. AccordingtotheFDI,theeventhasre- ceived significant interest, with more than 10,000 registrations from dental professionals in India alone. “We are delighted to have se- lected India as the venue for this year’s Annual World Dental Congress andtohavehadthepleasureofwork- ing with our colleagues at the Indian DentalAssociationtosecureamemo- rable and well-attended event,” said FDI President Dr Tin Chun Wong at the ceremony. “India, as one of the world’s largest economies and most populous countries, is an ideal venue forFDItopursueitsvisionof‘Leading the world to optimal oral health’.” This meeting, which is being held for the 102nd time, is the second FDI AWDC held in India since 2004. In ad- ditiontocouncilandcommitteemeet- ings on various issues, scientific pre- sentations will continue today with topics focusing on financial manage- ment, tobacco control, management of caries and prevention of dental im- plant failure, among other things. Over 100 speakers from India and abroad are presenting at the event. Dental innovations are on display on thegroundfloor,whereover200deal- ers and manufacturers are showcas- ingtheirlatestproductdevelopments and solutions, some of which have been made available to the Indian market for the first time. For information and news about this year’s event in Greater Noida, please visit the Dental Tribune web- site at www.dental-tribune.com or scan the QR code at the bottom left corner of this page. Mukherjee admits oral health challenges, calls for revolution I2014FDIAWDCopensinpresenceofhigh-rankingrepresentativesofIndia,IDAandFDI Dental Tribune International The World’s Largest News and Educational Network in Dentistry www.dental-tribune.com Y visit us at booth B56-65 AD FDIWorldentalDaily page 02