today Chicago Midwinter Meeting Feb. 22, 2014

exhibitors8 Chicago Midwinter Meeting — Feb. 22, 2014 Ad Cochrane Review confirms clinical benefits of triclosan/copolymer formula in Colgate Total By Sierra Rendon, today staff n A trio of Colgate executives gath- ered here in Chicago Friday morning to announce the positive findings of an independent review on the triclosan/ copolymer formula in Colgate Total® toothpaste. “I am pleased to confirm that one of our most noteworthy contributions to helping to combat (periodontitis) is our introductionofthetriclosan/copolymer system to fluoride toothpaste, which is found in our line of Colgate Total toothpastes,” said Dr. Fotinos S. Pana- gakos, global director, scientific affairs and research relations for the Colgate- Palmolive Company. Panagakos,alongwithGavinduToit, marketing director for Colgate Oral Pharmaceuticals,andRobertA.Faiella, DMD, immediate past president of the American Dental Association, were on hand to answer questions about the Colgate Total formula and the indepen- dent review. The review was conducted by the CochraneOralHealthGroup,whichcar- ries out systematic reviews of primary research in human health care and health policy that are internationally recognized as the highest standard in evidence-based health care. Entitled “Triclosan/copolymer-con- taining toothpastes for oral health,” the Cochrane Review evaluated the effects oftriclosan/copolymer-containingfluo- ride toothpastes, as compared with traditional fluoride toothpastes, for the long-term control of caries, plaque and gingivitis in both children and adults. The Cochrane Review evaluated 30 studies dating from 1990 to 2012 in which 14,835 participants were ran- domized to receive either a triclosan/ copolymer-containing fluoride tooth- paste or a traditional fluoride tooth- paste that did not contain triclosan/ copolymer. The toothpaste used in the stud- ies containing the triclosan/copolymer system and fluoride was Colgate Total. The resulting data highlighted the many clinical benefits of using a triclosan/copolymer-containing fluo- ride toothpaste and concluded there was no evidence of harmful effects associated with the use of triclosan/ copolymer toothpastes. Some key findings of the Cochrane Review include: •Aftersixormoremonthsofuse,flu- oride toothpaste containing triclosan/ copolymerprovideda22percentreduc- tion in plaque as compared with tradi- tional fluoride toothpaste. It also pro- vided a 41 percent reduction in plaque severity as compared with traditional fluoride toothpaste. •Aftersixormoremonthsofuse,flu- oride toothpaste containing triclosan/ copolymerprovideda22percentreduc- tion in gingivitis compared with tradi- tional fluoride toothpaste. It provided a 48 percent reduction in gum bleed- ing compared with traditional fluoride toothpaste. “I commend the Cochrane Oral Health Group for taking the time to conduct a rigorous review of the clini- cal studies performed on the fluoride toothpastecontainingtriclosan/copoly- mer,” Panagakos said. “I have no doubt that this noteworthy review will draw further attention to the topic of gum disease,whichisaprevalentoralhealth issue. ...” For the full text of the Cochrane Review, please visit http://online library.wiley.comdoi/10.1002/14651858. CD010514.pub2/abstract;jsessionid=217 E52E32B87ADA7C2AD66C3244DFF12. f01t03. Colgate touts findings of independent review Here in Chicago For more information about all Colgate Total products, stop by the booth, No. 1818, or visit www. colgateprofessional.com. 5 A stream of attendees waits in line to learn more about Colgate Total and all its benefits at the Colgate booth, No. 1818. (Photo/Sierra Rendon, today Staff)

today Chicago Midwinter Meeting Feb. 22, 2014

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