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26 INTERVIEW Dental Tribune Middle East & Africa Edition | 3/2018 Futudent at CAD/CAM and Digital Dentistry Conference: New cameras and partnership By Dental Tribune MEA / CAPPmea Dental Tribune MEA / CAPP- mea: Please would you introduce yourself. Brian Forth: Sure, I am Brian Forth, I’m the Head of Sales and Marketing at Futudent. We are the global lead- er in dental video technology and we’re very happy to be here at the 13th CAD/CAM & Digital Dentistry Conference in Dubai. Thank you for having us. We were very proud to donate one of our cameras for this event. Also, we were very excited about a lot of new things that we did at this show. We donated a camera, we have premiered two brand new cameras that we have just launched, here at your event. And, then we also began working with our new partner, SWAN, here in the UAE. So, we had a lot of new and exciting things hap- pening over the last two days. Could you tell us a little bit more about the two new cameras that you have launched? What are their main advantages compared to the previous generation? The two cameras that we launched are the proCam and the microCam. The proCam is the first 4K camera in dentistry, a miniaturized 4K camera. It can be used either on the loupes or on the light to film dental work in amazing detail. So, we’re very excited about that product. And, at the same time, we launched a product called the microCam. Now, the micro- Cam is the smallest loupe-mounted dental camera. It’s only 12g, it feels like almost nothing, because doc- tors already have a lot of weight on the bridge of their nose, with their loupes and their light, so if you want to add a camera there, you want to keep the weight as low as possible. So, the microCam is a great camera for filming from the loupe to get that perfect shot from the point of view of the doctor,but without adding too much extra weight. patients and their colleagues in dif- ferent cases. So, one of the most in- teresting uses for our video is really patient education—helping the pa- tient see and understand the dental work that’s being done. It helps with treatment acceptance and then of course, within the team as well, to be able to share difficult cases. You can do a certain amount of still photog- raphy, but a video is so much richer, you can do a lot more with video. So, we’re seeing more and more applica- tions for video all the time and we are very excited to be sitting at the front of that wave. What is the main advantage for a dentist to actually make a video of the procedures? And, what is the main advan- tage for patients themselves? That’s a great question. So, we’ve been doing this for a long time. We started seven years ago and we’ve seen the evolution of the use of vid- eo in general dentistry. It began as a technology that was primarily used by academics and key opinion lead- ers who needed to get great videos of their procedures for education to be able to show people in their presen- tations what they’re doing. But, what we’ve done, since we’ve started this, is we’ve taken those tools of video and we found ways to make it useful for a general practitioner. So, a cor- ner doctor, even hygienists are able to film their work and show their Brian, what do you think about the 13th edition of the CAD/ CAM and Digital Dentistry Conference and Exhibition and about your partnership with SWAN, who is now your local distributor here in the UAE? Well, I can say this has been a fantas- tic two days. We’ve had a lot of very exciting conversations in our little booth around the corner. I spend my life travelling around to dental shows—a lot of big ones—and this show was just very focused. So, the doctors who came here to talk about digital dentistry, they’re already in the right headspace, they're techno- logical savvy, they’re interested in using digital technology to enhance the way they communicate; the way they document their cases and they’re looking to do that with CAD/ Brian Forth, Head of Sales and Marketing at Futudent presenting the newly launched camera to one of the winners of poster presentation during the 13th CAD/CAM & Digi- tal Dentistry Conference in Dubai. CAM and other technologies as well. We just offer another and unique way to do that, that is new for a lot of them. So, we’re still educating the market at the same time as we’re here talking with doctors. Brian, thank you very much for the great interview. We hope to see you next year at the 14th edition of the event, which will be on the 12th and 13th of April 2019. If you’d like more information about the Futudent cameras or our con- ference go to www.futudent.com or www.cappmea.com. Thank you and have a great day. Prof. Daniel Wismeijer on the importance of 3-D printing in dentistry By Dental Tribune MEA / CAPPmea We’re here at the 13th CAD/CAM Conference in Dubai. This is the sec- ond time I’m here, the first time I was here was about three years ago at the tenth edition. The CAD/CAM confer- ence is focusing on the digital work- flow in dentistry. And what is interesting about the digital workflow is, it’s showing us how dentistry is going to be chang- ing in the coming years. What we see is that we’re getting away from the analogue and going full digital. Digital diagnostics, lets us look at our patients from a virtual perspective.. We do the CAD, the planning; we go into CAM; we have the milling; we have the 3-D printing. And then we can execute the total treatment, as we go to the patients ourselves. So, looking around here at this confer- ence, we see a lot of industry that understands the change that we are up against in dentistry. They’re here presenting the technologies that they all have in portfolio. One of the problems however is that these technologies are all in verticals. The technologies are not horizontal- ly connected together. So, what we’re looking for is a horizontal connec- Prof Daniel Wismeijer from the Netherlands during the 13th CAD/CAM & Digital Dentistry Conference in Dubai on the importance of 3-D printing in dentistry. tion between all these vertical tech- nologies to get the digital workflow to really work for dentists. Questions are directed to me all the time: “How are we going to do this?” “Could you explain how I can inte- grate this into my workflow?” But, if you don’t have the proper software and you haven’t learnt how to use it, then you’re going to get into trouble when you try to implement it. So, the credo here is that you have to learn, unlearn and relearn to understand what’s happening in digital den- tistry. Today, I gave a presentation on 3-D printing in dentistry. Some of the questions that were posed to me after my presentation told me that people do not fully understand yet what 3-D printing actually is. And they’re asking me: “Can I use that printer for printing metals?” No, you can’t. “What can I read to learn more about digital dentistry?” Well, my idea would be to get a book on 3-D printing. This can be a very easy and simple book to help you under- stand the technologies behind 3-D printing. When you understand the technologies, then you can also find a way of implementing these tech- nologies into the workflow. It’s not just plug-and-play, it’s not “here you have a machine and now you can get to work”. No, you have to understand the role the machine plays in the to- tal digital workflow in dentistry. You have to understand which ma- chines you need to make the digital workflow work for you. So, it’s not just about reading up on the end so- lutions; it’s also reading up on the ba- sics, the technology itself, and learn- ing about subjects that you need to first understand i.e.; what digital dentistry is and what 3-D printing is. If you don’t understand the basics, it’s going to be very difficult to un- derstand the final execution of all these technologies in your workflow. My advice is: be humble, be prepared to learn, be prepared to unlearn eve- rything that you have learnt in the past and relearn the new technolo- gies to be able to function properly in the new digital workflow. Thank you.