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Dental Tribune Asia Pacific Edition | 1+2/2018 BUSINESS 07 New W&H image campaign to support everyday heroes By DTI With its new image campaign “From a patient to a fan”, W&H is directing the spotlight on dentists and dental professionals. These everyday heroes ensure their patients are in safe and reliable hands in every treatment sit- uation. They always show great ded- ication to their work and continu- ously manage to put a smile on their patients’ faces, simply because they care. Even the smallest of their pa- tients’ difficulties is a major concern. That is why they are always gaining new “fans” and succeed again in making their patients happy. competition, all with the customary twinkle in the eye. In the eyes of their patients, dentists become Dr Phil Good, Dr X. Pert or Dr Sue Perstar, and thus the living embodiment of well-being, expertise, innovative spirit and trust. The result is a mod- ern, internationally adaptable cam- paign format with emotive images from dental practice. A striking nameplate has been developed as an overarching key visual, clearly com- municating the respective names such as Dr Phil Good or Dr X. Pert. W&H Managing Director Peter Malata The new W&H image cam- paign was launched across all W&H media channels beginning March 2018. AD THE 11TH ASIAN PACIFIC ORTHODONTIC CONFERENCE AP C Asia Pacific’s Premier Event for Orthodontic Practice & Technology The 11th Asian Pacific Orthodontic Conference APOC2018 with the theme, Culture of Smiles will be held from 5-7 March 2018 in the beautiful island of Boracay! Proudly hosted by the Association of Philippine Orthodontists (APO), this biennial event will draw in at least 500 key leader-delegates from the 18 member countries of the Asian Pacific Orthodontic Society (APOS) to attend. The APOS’s 18 member-countries represent the fasting growing region with 49% of the total world’s population and 33% of the global GDP whose many countries enjoy unprecedented powerful growth rates as seen in the availability and delivery of orthodontic care. is diverse APOS in culture and disparate geographically but drawn together to this key regional orthodontic conference that showcases Clinical Excellence with the Latest of the Best through the wide array of exhibits and the 16 renowned speakers from around the world. HIGHLIGHTS • Meet and network with like-minded professionals coming from the region and beyond which includes group delegations from the 18 member countries of the Asian Pacific Orthodontic Society • Widen your horizon at the 3-days scientific program by 16 international renowned speakers and attend The 2nd APOS Residents’ Forum, the pre-conference event to hear the latest clinical research and developments from the graduate programs regionally • The Opportunity to Make a Poster or Oral Presentation to strike an impact on your professional development • Claim up to 15 PRC Points for Professional Development requirements • What’s a better place but Boracay? Unwind at the beachfront gala dinner and other social programs for more networking opportunities • Discover new orthodontic products and get close with the suppliers PRIME SPONSORSHIP & EXHIBITION OPPORTUNITIES APOC 2018 offers unparalleled opportunities for you to stay at the forefront. Meet high quality buyers and network with your target audience from the region and beyond with our holistic suite of high-level conferences and social programmes finely implemented to drive your business to further heights. Visit www.apoc2018.org NOW! Accelerate your Business Growth and be at the Global Spotlight with us Now! For more information, please contact: Ms Cecelia Calzada Industry Liaison and Sales Specialist Email: ccalzada@kenes.com DID: +65 6292 4706 FIRST 500 BOOKINGS WILL RECEIVE A COMPLIMENTARY SOUVENIR FROM PHILIPPINE AIRLINES! Official participants of APOC 2018 is entitled to Less 10% on International Web Fares and Less 5% on Domestic Web Fares. (Terms & Conditions Apply) Organized By: Official Hotels: Official Airline: ASSOCIATION OF PHILIPPINE ORTHODONTISTS (APO) AN ASIAN PACIFIC ORTHODONTIC SOCIETY (APOS(cid:3) EVENT The new W&H image campaign gives these heroes the recognition they deserve. With a perfect balance of know-how, empathy and tech- nology, they can achieve optimal re- sults. W&H supports the practice team with its daily tasks and is a cor- nerstone of its success with its inno- vative product portfolio. “The daily challenges faced by the practice team are our motiva- tion. As a solutions provider, our products help ensure that the work- flow in the dental practice is as smooth as possible,” states W&H Managing Director Peter Malata. “With innovative dental technology that is ideally suited to the users’ needs, the team can give their full and undivided attention to what re- ally matters: the patient. We play an important role in our customers’ success and assist them in turning patients into fans.” The new campaign aims to por- tray W&H in an eye-catching man- ner and differentiate it from the