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2 UK NEWS Dental Tribune United Kingdom Edition | 5+6/2017 “Say cheese!” Glaswegians attempt Guinness record with world’s largest smile By DTI GLASGOW, UK: Contrary to com- mon belief, research suggests that people in Glasgow are among those in Britain who smile the most. This surprising fi nding was recently un- derlined by students and staff of the University of Glasgow who joined pupils and teachers from the area in an attempt to set a new Guinness record by forming the world’s biggest smile. The event in June brought to- gether over 1,000 participants at the Scottish Event Campus, for- merly the Scottish Exhibition and Conference Centre, in an effort to raise awareness of oral health. Par- ticipants wore red and white pon- chos in order to form the lips and teeth of a giant smile. The attempt is now awaiting verifi cation for rec- ognition as a Guinness World Re- cord. If successful, it will join re- cords like the world’s largest smiley formed by people in Manila in the Philippines in 2015. According to the head of the University of Glasgow dental school Prof. Jeremy Bagg, the event suc- cessfully highlighted the important message of maintaining oral health. “The event has been a huge amount of fun to organise and our sincere thanks go to all of the many part- ners and organisations involved who helped to make this happen. I am delighted that we were able to achieve our aim of assembling 1,000 participants in the shape of a big smile as Glasgow’s contribution to National Smile Month and I sin- cerely hope that Guinness World Records will verify this as the world’s biggest smile,” he said. © Martin Shields, University of Glasgow Students and staff of the University of Glasgow were joined by pupils and teach- ers from the area to form the world’s biggest smile. Congratulating the organisers on their achievement, Head of the Evidence for Action Team at NHS Health Scotland and consultant in dental public health Dr Colwyn Jones warned that, while oral health has improved throughout Scotland through programmes like Child- smile, children living in poorer ar- eas are still more likely to suffer from dental caries. “Events like the one organised today allow us to re- mind people that tooth decay is al- most entirely preventable,” he said. Organised by the university’s School of Dentistry, the Guinness World Record attempt received support by the city of Glasgow, NHS Scotland and the British Endodontic Society, among oth- ers. It was part of this year’s Na- tional Smile Month, which is run by oral health charity the Oral Health Foundation in London and took place from 15 May to 15 June with plenty of activities centring on oral health throughout the country. Study confi rms virtual reality improves patient satisfaction By DTI DEVON, UK: Though the use of vir- tual reality (VR) in dentistry is steadily growing, variation in its effi cacy due to differing VR envi- ronments has rarely been meas- ured. A new study conducted by a team from the universities of Plymouth, Exeter and Birming- ham—in conjunction with Tor- rington Dental in Devon—has found that dental pa- tients enjoy an overall better ex- perience when engaged in a VR walk in a coastal area than in a city. Practice Patients who agreed to the study were randomly assigned to three separate situations: conven- tionally performed procedures without VR, a walk around a virtual, but anonymous, city or a walk along the coastline of Devon’s Wembury Beach. Patients chosen for the last two groups were provided with a headset and handheld controls. group who engaged with the city- scape VR. “The use of virtual reality in health care settings is on the rise but we need more rigorous evi- dence of whether it actually im- proves patient experiences,” said Dr Karin Tanja-Dijkstra, lead author of the study. The study found that the group who virtually walked along the coastline experienced the least amount of pain and recollected their treatment as such. These fi ndings were not evident in the “Our research demonstrates that under the right conditions, this technology can be used to help both patients and practitioners.” The study authors emphasised that the VR environment patients engage with is crucial to reducing their pain and anxiety when visiting the dentist. “That walking around the virtual city did not improve out- comes shows that merely distract- ing the patients isn’t enough; the environment for a patient’s visit needs to be welcoming and relax- ing,” said Dr Sabine Pahl, coordina- tor of the study at Plymouth Uni- versity. “It would be interesting to apply this approach to other contexts in which people cannot easily access real nature such as the workplace or other healthcare situations.” IMPRINT GROUP EDITOR/MANAGING EDITOR DT UK: Daniel ZIMMERMANN newsroom@dental-tribune.com Tel.: +44 161 223 1830 EDITORS: Kristin HÜBNER Yvonne BACHMANN ONLINE EDITOR/SOCIAL MEDIA MANAGER: Claudia DUSCHEK MANAGING EDITOR & HEAD OF DTI COMMUNICATION SERVICES: Marc CHALUPSKY JUNIOR PR EDITOR: Brendan DAY Julia Maciejek COPY EDITORS: Ann-Katrin PAULICK Sabrina RAAFF CLINICAL EDITORS: Magda WOJTKIEWICZ Nathalie SCHÜLLER PUBLISHER/PRESIDENT/CEO: Torsten R. OEMUS CHIEF FINANCIAL OFFICER: Dan WUNDERLICH BUSINESS DEVELOPMENT MANAGER: Claudia SALWICZEK-MAJONEK PROJECT MANAGER ONLINE: Tom CARVALHO JUNIOR PROJECT MANAGER ONLINE: Hannes KUSCHICK E-LEARNING MANAGER: Lars HOFFMANN MARKETING SERVICES: Nadine DEHMEL SALES SERVICES: Nicole ANDRÄ ACCOUNTING SERVICES: Anja MAYWALD Karen HAMATSCHEK Manuela HUNGER MEDIA SALES MANAGER: Antje KAHNT (International) Barbora SOLAROVA (Eastern Europe) Hélène CARPENTIER (Western Europe) Maria KAISER (North America) Matthias DIESSNER (Key Accounts) Melissa BROWN (International) Peter WITTECZEK (Asia Pacifi c) Weridiana MAGESWKI (Latin America) EXECUTIVE PRODUCER: Gernot MEYER ADVERTISING DISPOSITION: Marius MEZGER DESIGNER: Matthias ABICHT INTERNATIONAL EDITORIAL BOARD: Dr Nasser Barghi, Ceramics, USA Dr Karl Behr, Endodontics, Germany Dr George Freedman, Esthetics, Canada Dr Howard Glazer, Cariology, USA Prof. Dr I. Krejci, Conservative Dentistry, Switzerland Dr Edward Lynch, Restorative, Ireland Dr Ziv Mazor, Implantology, Israel Prof. Dr Georg Meyer, Restorative, Germany Prof. Dr Rudolph Slavicek, Function, Austria Dr Marius Steigmann, Implantology, Germany Published by DTI DENTAL TRIBUNE INTERNATIONAL Holbeinstr. 29, 04229, Leipzig, Germany Tel.: +49 341 48474-302 Fax: +49 341 48474-173 info@dental-tribune.com www.dental-tribune.com Regional Offi ces: UNITED KINGDOM 535, Stillwater Drive 5 Manchester M11 4TF Tel.: +44 161 223 1830 www.dental-tribune.co.uk DT ASIA PACIFIC LTD. c/o Yonto Risio Communications Ltd, Room 1406, Rightful Centre, 12 Tak Hing Street, Jordan, Kowloon, Hong Kong Tel.: +852 3113 6177 Fax: +852 3113 6199 DENTAL TRIBUNE AMERICA, LLC 116 West 23rd Street, Suite 500, New York, NY 10011, USA Tel.: +1 212 244 7181 Fax: +1 212 224 7185 © 2017, Dental Tribune International GmbH All rights reserved. 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