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FROM PAGE ONE Implant Tribune U.S. Edition | November 2016 B2 PUBLISHER & CHAIRMAN Torsten Oemus t.oemus@dental-tribune.com PRESIDENT/CHIEF EXECUTIVE OFFICER Eric Seid e.seid@dental-tribune.com GROUP EDITOR Kristine Colker k.colker@dental-tribune.com MANAGING EDITOR IMPLANT TRIBUNE Sierra Rendon s.rendon@dental-tribune.com MANAGING EDITOR Fred Michmershuizen f.michmershuizen@dental-tribune.com MANAGING EDITOR Robert Selleck, r.selleck@dental-tribune.com PRODUCT/ACCOUNT MANAGER Humberto Estrada h.estrada@dental-tribune.com PRODUCT/ACCOUNT MANAGER Will Kenyon w.kenyon@dental-tribune.com PRODUCT/ACCOUNT MANAGER Maria Kaiser m.kaiser@dental-tribune.com EDUCATION DIRECTOR Christiane Ferret c.ferret@dtstudyclub.com CLIENT RELATIONS COORDINATOR Leerol Colquhoun l.colquhoun@dental-tribune.com Tribune America, LLC 116 West 23rd Street, Suite 500 New York, NY 10011 Phone (212) 244-7181 Fax (212) 244-7185 Published by Tribune America © 2016 Tribune America, LLC IMPLANT TRIBUNE AD “ OSSTELL, Page B1 technology. Scientiic research and our goal to provide value for clinicians is in our DNA. What do clinicians most need to know about your products/services? How can you help them? To help practitioners enhance their con- idence when performing implant pro- cedures, they should be aware of Osstell IDX, an implant stability device that monitors osseointegration and informs the clinician of the optimal time to load an implant. The device is an extremely easy-to-use and cost-effective tool that will help clinicians choose surgical pro- tocol and to know when to restore and load an implant. The device will also give clinicians early warnings of failing os- seointegration and allow them to more predictably manage patients with risk factors. What are some of your most popular products or products that you¹re most proud of? Our latest products — the Osstell IDX and its cloud service, Osstell Connect (both sold exclusively by Henry Schein in the U.S. and Canada) — really set themselves apart from all the previous generations of Osstell products by putting actual measurements into a clinical context, based on the massive clinical validation and science that supports this diagnostic technology. Osstell Connect will allow clinicians to tailor and benchmark their treatment parameters to optimize their treatment for each patient. To learn more about these prod- ucts, clinicians are asked to visit www. henryschein.com/us-en/Dental/Supplies/ Osstell.aspx. Do you have any new products on the ho- rizon that you can talk about? There will be more interoperability with other systems to help facilitate a digital worklow when using ISQ technology. Other developments will include data sharing between units, users and clini- cians to simplify information exchange among clinics. SmartPegs, delicate mea- surement devices, will also be more ad- vanced, to enable more accurate and eas- ily acquired measurements of implant and implant abutments. What are some of Osstell’s most recent accomplishments? Osstell is exploring partnerships with other device manufacturers to integrate Osstell ISQ as an add-on module to their devices. This would provide increased ef- iciency for the practitioner in measur- ing the stability of the implant-linked sequence conveniently with other rel- evant clinical procedures. Where do you see the implant industry heading in the future, and do you fore- see any challenges in helping customers adapt to those changes? It is no surprise that the digitization of the industry is in full swing. Because of this fast-moving trend, which will only continue to evolve, it is our job to keep making products even easier to use and more intuitive, even if they are more ad- vanced on the inside. Also, as new, more digitally-rooted clinicians enter the ield, they will have advanced experiences, and expectations, about new, digital, technol- ogy and how to interact with it. Where do you see Osstell at in the next ive years? Our products will interface with many other systems used in an implant clinic. Also, we expect that using simple and valuable diagnostic tools will be even more a norm than it is today. It is not far-fetched either to expect that Osstell ISQ technology will be available in other types of products used by clinicians who place dental implants — in order to both simplify and to make sure the clinicians have the information they need at their ingertips. Is there anything else you¹d like for cli- nicians to know about Osstell or its products? We see ourselves at the beginning of a new journey, during which we will aim for simplifying the use of our products even further, making them more and more intuitive. Diagnostics is about de- livering peace of mind, helping to en- hance user and patient conidence and comfort. All of this is what drives Osstell to continue to innovate.