Dental Tribune U.S. Edition No. 11, 2016

Dental Tribune U.S. Edition | November 2016 a5 INDUSTRY NEWS AD By NuSmile Staff NuSmile Ltd. has launched an en- hanced website designed for customer convenience and improved function. The new website’s key customer ben- efits include: • Easy ordering on desktop, tablet and mobile phones; • A new “refill your crown kit” app that the company describes as being easy and intuitive; • More detailed information on up- coming NuSmile ZR Zirconia Crown workshops; • Up-to-date information on upcom- ing industry and NuSmile events; • More information on award-winning NuSmile solutions; • Added capabilities that make it easier to connect with NuSmile; • A new document library for NuSmile products for easy access to helpful infor- mation; • For international customers, added capabilities that make it even easier to connect with NuSmile distributors; • An expanded collection of pictures and videos that show the work dentists are doing every day using NuSmile solu- tions. “Today more than ever, customers need and deserve vendor websites that make it as convenient as possible to ac- cess important information, order prod- ucts and communicate with customer service,” said Mark Binford, NuSmile SVP and team leader for the development of the new site. “We spent 18 months work- ing closely with cutting-edge website design, development and optimization firms to make sure our customers have a great experience when they visit our website, and we’re confident they will.” NuSmile’s new website can be viewed at www.nusmile.com. About NuSmile Founded in 1991 in Houston by Diane Johnson Krueger, NuSmile is a worldwide leader in pediatric esthetic restorative dentistry. Shortly after its founding, the company invented its first esthetic pe- diatric crown; more than 4 million have been used in restorations in the 25 years since. The company’s offerings include the NuSmile ZR Zirconia crown system, fea- turing Try-In crowns to prevent saliva/ blood contamination and NuSmile BioCem® BioActive Cement for bond strength and ease of handling; NuSmile Signature Pre- veneered crowns; NuSmile SSC Pre-contoured crowns; and NuSmile NeoMTA™ pulp therapy medi- cament. NuSmile prides itself on a passion for customer care, commitment to research and support of the American Academy of Pediatric Dentistry (AAPD), the Interna- tional Association of Pediatric Dentistry (IAPD), the Canadian Academy of Pediat- ric Dentistry/Académie Canadienne de Dentisterie Pédiatrique (CAPD/ACPD), the Institute for Pediatric Dentistry (IPD) and several other organizations dedicat- ed to the dental care of children and the dentists who serve them. Changes to the NuSmile website include the availability of more information about NuSmile solutions in pediatric esthetic restorative dentistry. The site also has added capabilities that make it easier to connect with the company. Screenshot/Provided by NuSmile New NuSmile website expands capabilities Easy ordering on desktop, tablet and mobile

Dental Tribune U.S. Edition No. 11, 2016

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