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18 Ortho Tribune United Kingdom Edition | 7/2016 ORTHO NEWS Increasing number of adults are seeking orthodontic treatment By DTI LONDON, UK: Orthodontic treat- ment is becoming increasingly pop- ular among adults in the UK, results ofasurveybytheBritishOrthodon- tic Society among clinicians have indicated. Seventy-five per cent of respondents said they had seen a rise in treatment of patients over the age of 18. Over a quarter of the respondents also stated that they had initiated 50 new cases of treat- ment a year, with greater demand from female patients. The specialist body said that heightened awareness of adult or- thodontic treatments and rising expectations regarding the posi- tive impact of treatment on both appearance and well-being can be considered key drivers for this in- crease in demand. “We welcome the growth of in- terest in orthodontic treatment,” Alison Murray, President of the British Orthodontic Society, said. “Many adults who have under- gone orthodontic treatment report higher levels of self-esteem and their quality of life is often signifi- cantly improved.” The survey was carried out over the course of June among 430 British Orthodontic Society members working in high-street practices throughout the UK. Of those who responded, the majority are employed in practices with 50 per cent or more private patients. AD Ortho mag launched By DTI LONDON, UK/LEIPZIG, Germany: The orthodontic segment has grown significantly within the past 20 years owing to new tech- nologies and products, as well as an increase in adult patients request- ing orthodontic treatment. In re- sponse to this trend and to update dentists on the most significant developments in the field, Dental Tribune International (DTI) has added ortho—international maga- zine of orthodontics to its portfolio. The 2016 issue includes articles on clear aligners, vibration therapy and rapid maxillary expansion, as well as the latest product informa- tion and event previews. The new high-gloss English-lan- guage magazine adopts an interdis- ciplinary approach involving ortho- dontics, oral surgery, periodontics and restorative dentistry, and aims to serve as an educational tool, pro- viding comprehensive knowledge and information on the newest technology that can profitably be integrated into treatment concepts. In order to connect with ortho- dontic specialists, the DTI team is scheduled to attend a number of orthodontic events around the globe in 2016, including the British Orthodontic Conference, which will take place between 23 and 25 September in Brighton; and the fourth Scientific Congress for Aligner Orthodontics, to be held on 18 and 19 November in Cologne in Germany. DTI will be providing comprehensive live coverage of these and other events on its website. In addition, e-newsletters about the respective events will be sent to orthodontists worldwide. From 2017, a new issue of the ortho magazine will be published twice a year with a print run of 4,000 copies. An e-paper edition of the magazine is available free of charge via the DTI online print archive.