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Dental Tribune Middle East & Africa Edition | 3/2016 6 industry Light-curing nano-ceram composite • Perfect aesthetics • Highly biocompatible • Low polymerisation shrinkage • Universal for all cavity classes • Comfortable handling, easy modellation • Also available as a flowable version Dental Material GmbH 24537 Neumünster / Germany Tel. +49 43 21 / 5 41 73 Fax +49 43 21 / 5 19 08 eMail info@promedica.de Internet www.promedica.de Will India be the next big dental market? ByDTI HYDERABAD, India: The Indian den- tal care services market is estimated to experience a double-digit growth rate, reaching up to US$2.2 billion (147 bn. Indian rupees) by 2020. Ac- cording to Ken Research, India has already witnessed a compound an- nual growth rate of 12 per cent for the period of 2010 to 2015 as dental awareness and disposable income have increased. Taking into account factors such as continued economic growth and reforms, India might have the potential to become the largest market for dental products andmaterialsworldwide. According to the Indian Dental As- sociation, India’s population of 1.2 billion had access to 180,000 den- tists, including 35,000 specialists, in 2014. This number is projected to grow to 300,000 by 2018. Around 5,000 dental laboratories and 300 dental institutes currently provide basic and advanced oral health care. Expected growth in the number of dental chains will increase the share of organised dental clinics across the country. Although the vast major- ity of dental products are imported from Germany, the US, Italy and Ja- pan, foreign companies continue to invest in India and establish produc- tionunits. Most importantly, patient demand for better health care facilities has increased. As a country without a unified health care system, more Indians are purchasing private oral health insurance. A rising elderly population, changing lifestyles, and increased private and public health care expenditure are additional fac- tors for the growth of the dental care market. Furthermore, dental com- panies are focusing on improving dental services for tourists seeking lower-costtreatmentacrossIndia. Ken Research recommends that domestic companies focus on ef- fective marketing strategies and at- tractive discounts. In addition, free dental check-ups, dental outreach programmes and mobile clinics should improve the oral health care situation in less-developed regions, as substantial differences between rural and urban areas regarding ac- cess to dental clinics remain. The current dentist–population ratio is reported to be 1:9,000 in urban and 1:200,000 in rural areas. Many Indian citizens, especially in poorer areas, have yet to be educated about preventativeoralhealthcare. The publication, India dental care service market outlook to 2020—In- creasing awareness on oral care and rising number of organized players to foster future growth, is available online at www.kenresearch.com. The reportcoversvariousaspects,suchas marketsize,structureandsegmenta- tion, as well as the demographics of domesticandforeigncustomers. Tel. +494321 / 54173 Fax +494321 / 51908