today APDC Hong Kong 2016

n Investigating patients’ knowledge and perceptions regarding implant therapy, a Chinese study has found that an alarming number of partici- pants had inaccurate and unrealistic expectations about dental implants. Moreover, the study determined that only 18 per cent felt confident about the information they had about the treatment. In the study, the researchers in- vestigated preoperative information levels, perceptions and expectations regarding implant therapy via a ques- tionnaire. Responses from 277 patients were obtained during 2014 and 2015 in three different locations in China (Hong Kong, Sichuan and Jiangsu). The analyses established that about one- third of the participants had mistaken assumptions about dental implants. According to the researchers, common misconceptions were that dental im- plants require less care than natural dentition, implant treatment is appro- priate for all patients with missing teeth, dental implants last longer than natural dentition, and there are no risks or complications with implant treatment. Overall, younger respondents (< 45) and those with higher education (bachelor’s and postgraduate degrees) tended to have more realistic percep- tions and lower expectations of the treatment outcome. When asked about their level of knowledge, 63 per cent of the participants said that they were generally informed about implants, but only 18 per cent felt confident about the information they had. The study, titled “What do patients expect from treatment with dental im- plants? Perceptions, expectations and misconceptions: A multicenter study”, was published online ahead of print on 23 March in the Clinical Oral Implants Research journal. 7 news 38th APDC 18 Editorial/Administrative Office DT ASIA PACIFIC LTD., c/o Yonto Risio Communications Ltd, 20A, Harvard Commercial Building, 105–111 Thomson Road, Wanchai, Hong Kong Tel.: +852 3113 6177, Fax: +852 3113 6199 Internet: www.dental-tribune.com Publisher Torsten Oemus Director of Finance and Controlling Dan Wunderlich Managing Editor Daniel Zimmermann Business Development Claudia Salwiczek-Majonek Product Manager Antje Kahnt Production Executive Gernot Meyer Production Franziska Dachsel today will appear at the 38th Asia Pacific Dental Congress in Hong Kong, 17–19 June, 2016. The magazine and all articles and illustrations therein are protected by copyright.Any utilisation without prior consent from the editor or publisher is inadmissible and liable to prosecution. No responsibility shall be assumed for in- formation published about associations, companies and commercial markets. General terms and conditions apply, legal venue is Leipzig, Germany. about the publisher Will India be the next big dental market? Market reports highlights factors such as continued economic growth and reforms New website helps people choose best hospital Free of charge platform HospitalAdvisor launched by Zubin Foundation Fundamental misconceptions about dental implants One-third of participants in Chinese study have mistaken assumptions n The Indian dental care services market is estimated to experience a double-digit growth rate, reaching up to US$2.2 billion (147 bn. Indian rupees) by 2020. According to Ken Research, India has already wit- nessed a compound annual growth rate of 12 per cent for the period of 2010 to 2015 as dental awareness and disposable income have increased. Taking into account factors such as continued economic growth and re- forms, India might have the potential to become the largest market for den- tal products and materials world- wide. According to the Indian Dental Association, India’s population of 1.2 billion had access to 180,000 den- tists, including 35,000 specialists, in 2014. This number is projected to grow to 300,000 by 2018. Around 5,000 dental laboratories and 300 dental institutes currently provide basic and advanced oral health care. Expected growth in the number of dental chains will increase the share of organised dental clinics across the country. Although the vast majority of dental products are imported from Germany, the US, Italy and Japan, foreign companies continue to invest in India and establish production units. Most importantly, patient demand for better health care facilities has in- creased. As a country without a uni- fied health care system, more Indians are purchasing private oral health in- surance. A rising elderly population, changing lifestyles, and increased pri- vate and public health care expendi- ture are additional factors for the growth of the dental care market. Fur- thermore, dental companies are focus- ing on improving dental services for tourists seeking lower-cost treatment across India. Ken Research recommends that domestic companies focus on effec- tive marketing strategies and at- tractive discounts. In addition, free dental check-ups, dental outreach pro- grammes and mobile clinics should improve the oral health care situation in less-developed regions, as sub- stantial differences between rural and urban areas regarding access to dental clinics remain. The current dentist–population ratio is reported to be 1:9,000 in urban and 1:200,000 in rural areas. Many Indian citizens, especially in poorer areas, have yet to be educated about preventative oral health care. The publication, India dental care service market outlook to 2020—In- creasing awareness on oral care and rising number of organized players to foster future growth, is available online at www.kenresearch.com. The report covers various aspects, such as mar- ket size, structure and segmentation, as well as the demographics of do- mestic and foreign customers. 7 n A new rating platform, Hospital- Advisor, aims to help people living in Hong Kong to make informed deci- sions about which hospital is right for them. The Chinese and English web- site, which was launched earlier this month by the Zubin Foundation, cov- ers all 41 public and 11 private hospi- tals in the region and gathers informa- tion and evaluations on the quality of care in each facility. HospitalAdvisor does not replace the advice of a doctor, but can be a valuable additional tool for pa- tients needing medical care, Shalini Mahtani, Founder of HospitalAdvisor and the Zubin Foundation, said. “As patients, we only go into a hospital if it is a serious medical matter. And yet, we know so little about hospital treat- ment, so it’s difficult for a patient to know which hospital is right for them. We rely almost entirely on what a doctor may suggest and although the doctor may make a good suggestion, patients have to be engaged to ensure the best possible outcomes,” Mahtani remarked. HospitalAdvisor is free of charge for all users and can be accessed at www.hospitaladvisor.org.hk. The platform rates each hospital using a patient experience survey com- pleted by patients who have been treated in the respective hospital within the last three months. Based on different indicators established from the survey, HospitalAdvisor gen- erates a score for the quality of care provided. “Experience in the US and else- where shows that patient experience surveys can provide important in- sights about the quality of care in the hospitals. Patients’ experiences are both important unto themselves and a very good proxy for broader quality of care,” said Director of the Harvard Global Health Institute Prof. Ashish Jha, who developed the survey together with Dr Janice John- ston from the University of Hong Kong. According to Jha, the quality of care score for each hospital will be up- dated at the end of each month. Mahtani and her husband, Ravi Gidumal, established the Zubin Foun- dation, a non-profit think-tank, in memory of their son Zubin, who died tragically in 2009 after a short stay in a Hong Kong hospital. Committed to improving the lives of Hong Kong people, the foundation focuses on racial inclusion, patient care and spe- cial education needs of non-Chinese- speaking children. More information about the Zubin Foundation can be found at www.zubinfoundation.org. 7 Tel.: +85231136177, Fax: +85231136199

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