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Dental Tribune Asia Pacific Edition No. 4, 2016

By DTI SYDNEY, Australia: With a record number of dentists and allied oral health care professionals attend- ing ADX16 Sydney, the dental ex- hibition reaffirmed its status as Australia’s premier dental event. Introducing the latest products from Australia and overseas, the show included over 140 exhibitors, more than 400 booths, and a semi- narprogrammewithleadinginter- national speakers. Convened biennially by the Aus- tralianDentalIndustryAssociation (ADIA), the event was held from 18 to 20 March in the Sydney Exhibition Centre @ Glebe Island. According to the organiser, factors contributing to the record atten- dance on the opening and closing days were initiatives such as free shuttle busses and ferries to the venue, free face painting and creche for children and the free ADX16 Sydney welcome reception which was sponsored by CMA Eco- cycle and held last Friday night. “Feedback from exhibitors has been exceptional and reports con- cerning sales exceeding targets continue to roll into the ADIA of- fice. It’s clear that, from the per- spective of businesses supplying products and services to dental professionals, the ADX Sydney se- ries of events is without equal,” ADIA CEO Troy Williams remarked on the all-time high. In addition to the variety of den- tal exhibitors, more than a dozen associations representing dentists and allied oral health care profes- sionals participated in the event, making it the largest gathering of dental community stakeholders in Australia, the organiser said. Introducing two firsts Aiming to give attendees an in-depth understanding of inno- vations that will enhance daily practice, this year’s event intro- duced the Product Showcase as a novel way to experience the latest dentalproductsfromAustraliaand overseas. In two purpose-built the- atrettes, visitors were able to sit downandlearnhownoveltechnol- ogy is changing the instruments, equipment and materials that leading dentists use. During in- teractive 45-minute sessions, this innovative component of ADX16 gave dental professionals the unique opportunity to talk to sup- pliers to obtain comprehensive knowledge of their new products and insights into the field of den- tistry. Complementingthisnovelhands- on approach was the ADIA–OHPA Dental Laboratory Pavilion. De- signed to maximise participation by dental technicians, the free pavilion offered information on the commercial framework and changes to regulations, as well as working demonstrations of the latest CAD/CAM technology from Australia and overseas. Asacollaborativeeffortbetween ADIA and the Oral Health Profes- sionals Association (OHPA), the initiative recognised the unique challenges that the country’s labo- ratories face from international competition and technological changes and reflected both organ- isations’advocacy efforts to secure a future for Australia’s dental lab- oratories. The next instalment of ADX Sydney will take place from 23 to 25 March 2018 in the new Interna- tional Convention Centre Sydney. www.ivoclarvivadent.com Ivoclar Vivadent AG Bendererstr. 2 | 9494 Schaan | Liechtenstein | Tel.: +423 235 35 35 | Fax: +423 235 33 60 IPS e.max® *Basedonsales More and more dentists and dental lab technicians rely on IPS e.max, the clinically proven all-ceramic system that offers high esthetics and dependable strength. 100 million restorations placed attest to this. From crowns, inlays, onlays, thin veneers and abutments to bridges – make the choice more dental professionals make... MAKE IT e.max! THE WORLD’S MOST USED* ALL-CERAMIC SYSTEM BECAUSE IT WORKS all ceramic all you need “ ” AD 03Dental TribuneAsia Pacific Edition | 4/2016 WORLD NEWS ADX16 Sydney breaks attendance records DTAP0416_03_News 30.03.16 15:16 Seite 1 Bendererstr. 2 | 9494 Schaan | Liechtenstein | Tel.: +4232353535 | Fax: +4232353360 DTAP0416_03_News 30.03.1615:16 Seite 1

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