Please activate JavaScript!
Please install Adobe Flash Player, click here for download
ePaper created 2016-06-01, 12:05:37 | version 1.38.0
Dental TribuneAsia Pacific Edition | 3/2016 04 BUSINESS By DTI SINGAPORE:SHOFUDentalAsia-Pa- cificattendedtheUAEInternational Dental Conference and Arab Dental Exhibition (AEEDC) in Dubai this year to introduce its new abrasive and restorative materials to profes- sionalsintheMiddleEast.Theglobal dental materials and equipment manufacturer has been eyeing the region for a long time, but ongoing market restrictions remain a chal- lenge. However, SHOFU is also tar- geting countries in Asia Pacific that promisestrongergrowth. Whiletradeshowattendeesfrom the Middle East expressed great in- terest in Shofu’s materials and dig- ital dental cameras, the company feelsthatthemarketconditionsdo not facilitate foreign investment. “Our meetings were good—al- though the fair could have been stronger. We met dentists and den- tal students from the UAE, Kuwait, Iran and Iraq. This is a big market, especially for Asian companies, butthemarketneedstoopenmore to ease import and export,” stated Patrick Loke, Managing Director of SHOFU Dental Asia-Pacific, during AEEDC. Given the company’s his- tory, SHOFU is continuing its care- ful assessment of business oppor- tunities before possibly opening a productionfacilityorsalesofficein the Middle East. SHOFU was founded in 1922 in Kyoto at the time when growing national debt and political uproar endangeredJapan’sstrongeconomy. The company initially produced high-quality porcelain teeth for the local market, but soon added abrasives, silicone polishers, com- posites and amalgam fillings to its portfolio. The 1970s saw the opening of new manufacturing facilities in Japan and sales offices in the US and Germany, while Asia Pacific remained relatively un- touched despite SHOFU’s geogra- phical proximity. SHOFU finally established a new subsidiary in Singapore in 1980. Since then, Shofu Dental Asia- Pacific has reached a number of milestones in the region. In 1985, Shofu began operating in China with the establishment of a world- wide sales network and opened a production facility and sales office 20 years later. Back then, the coun- try had only 50,000 dentists and fewer than 200 dental clinics to serve its 1.3 billion people—about 440,000dentalprofessionalswould have been needed to provide ade- quate oral health care according to Western standards. In the last decade, the Chinese government has invested substan- tially in dental training facilities and schools. The result was an in- crease in dental clinics that led to double-digit growth in relatively newmarketsegments,suchasden- tal implants. LokeisverypleasedwithSHOFU’s sales in China. “We see the fastest growth coming from China. For the most part, China is now a fully developed country with huge op- portunities to conduct business. Wehaveexperiencedadouble-digit increase in Chinese sales and the nationremainsourmostimportant market in the region,” he said dur- ing AEEDC.“Other countries in the South-East Asian region are also developed but growth is slower. However,Indiaiscomingup.SHOFU will start operating in India soon. Thereisgrowingawarenessregard- ing dental health there.” Dental Material GmbH 24537 Neumünster / Germany Tel. +49 43 21 / 5 41 73 Fax +49 43 21 / 5 19 08 eMail info@promedica.de Internet www.promedica.de Light-curing micro-hybrid composite • applicable for various indications and all cavity classes • high translucency and a perfect colour adaption • Polishable to a high gloss • excellent physical properties for durable fillings • high filler content • packable consistency (also available as Composan LCM flow) Dental Material GmbH 24537 Neumünster / Germany Tel. +49 43 21 / 5 41 73 Fax +49 43 21 / 5 19 08 eMail info@promedica.de Internet www.promedica.de AD By DTI PARIS, France: Complementing its bondingrangewithTOTALCEM,den- tal product manufacturer and re- storation expert Itena Clinical has launchedanewself-etchingandself- adhesivepermanentresincement. The TOTAL C-RAM is particularly indicated for the cementation on enamel, dentine, metal, ceramic, porcelain,zirconium&composites and features a bonding strength that is 50 per cent superior to that of CIVMAR on zirconia, the French company said. The gel state has been furtherimprovedfor easy excess re- moval. Dual curing is simple tooandonly lasts two sec- onds. According to Itena, patients will also appreciate better comfort, as the cement is odour and tasteless. TOTAL C-RAM is available in two shades(translucentandopaque)and comesinautomixsyringesaswellas withfineandextra-fineintra-oraltips. Newpermanent resin cement By DTI BASEL, Switzerland/SALLANCHES, France: Straumann and Anthogyr have announced that they have enteredintoanewpartnershipthat will see Anthogyr’s business activ- ities in China being transferred to Straumann by the middle of the year. Furthermore, the Swiss den- tal implant company has acquired a 30 per cent stake in the French manufacturer. Theagreement,accordingtoboth parties, is to become effective by the end of March this year. Finan- cial details of the deal were not disclosed. Straumannsaidinapressrelease thatthesalescapabilitiesofthetwo companiesareexpectedtoprovide the critical mass to compete and grow successfully in the premium segment, where they have already been active for a number of years. In an effort to extend its leading market position, Straumann re- cently established a new country organisation and distributor net- work that is intended to cover all of the provinces of China. Anthogyr’s dental implant system has been registered in and is established in China, where it is positioned as a high-quality, attractively priced option, according to the company. Straumann, Anthogyrpartner SHOFU: Fastest growth from China SHOFU Dental Asia-Pacific’s booth at AEEDC Dubai 2016. DTAP0316_04_News 04.03.16 11:55 Seite 1 Tel. +494321 / 54173 Fax +494321 / 51908 Tel. +494321 / 54173 Fax +494321 / 51908 DTAP0316_04_News 04.03.1611:55 Seite 1