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Scenes from the Chicago Midwinter Superman and Black Widow, a tray of tasty cupcakes and the father of modern dentistry. »pages 4–6 A Midwinter special Text PROPHY to 97000 to get a promo code for 10 percent off all Keystone Industries’ prophy products. Stop by booth No. 4011 for more information. It’s time to throw a party America’s ToothFairy celebrates 10 years of helping at-risk children get access to oral care. »page 8 Chicago Midwinter Meeting · Chicago, Illinois · Saturday, February 27, 2016 Vol. 9, No. 3 By Robert Selleck, today Staff n JustwanderingaroundtheMidwin- ter exhibit hall to marvel at the offer- ings is enough to earn you C.E. credit. But it’s in the individual booths where attendees find the real education. Many of the booths are set up with mini-classrooms and have scheduled speakers; others provide impromptu sessions throughout the day. AtHeraeusKulzer(boothNo.2000), seating was set up for attendees to observe a live-patient demonstration of Pala Digital Dentures on Thursday and Friday. The product promises “Perfect fit. Perfect smile.” dentures in just two visits prior to delivery. In the 3Shape booth (No. 2045), seating is set up at a widescreen moni- torsovisitorscanlearnmoreaboutthe company’s Trios scanning, imaging and digital-impressions systems. But the best strategy is often to sim- ply join the crowd in front of a booth, as was the case on Friday at the Baby Buddybooth(No.4748).Visitors,many of them hygienists, were standing six-to-seven-people deep throughout the day to learn more about the com- pany’s oral-care program for infants and toddlers. Exhibit hall 101 5 Meeting attendees attend an educational presentation and live patient demo at the Heraeus Kulzer booth (No. 2000) Friday morning, just one of many opportuni- ties on the show floor. (Photo/Fred Michmershuizen, today Staff) 5 From left, Nicole Bernhardt, assistant; Patricia Pajac, assistant; Jessica Emery, DMD; Ashley Nelson, assistant; and Hannah Carrico, RDH, set up for a social-media photo for Emery to post for her practice. Emery brought her entire team from her office in Chicago (Sugar Fix Dental, A Dental Loft) to attend courses during all three days of the Midwinter Meeting. (Photo/Robert Selleck, today Staff) By Robert Selleck, today Staff n With its large attendance and cen- tral location, the Midwinter Meeting frequently ends up being a venue for dental companies to launch products and showcase their newest offerings; and the meeting’s 151st edition is no exception. Cavex (booth No. 4121) is using the meeting for the North Ameri- can launch of its Bite & White ABCMasterkit,ahome-whiteningpro- gram that’s available only through dentists. In the Straumann USA booth (No.2231),Chicagoisyourfirstchance Launch site 8 see LAUNCH, page 3