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Dental Tribune U.S. Edition | February 2016 A6 INDUSTRY NEWS Ad The PF2 mouthguard is a do-it- yourself guard that provides a custom fit without any need to take impressions of the teeth. Photo/Provided by Keystone Industries Keystone Industries, the U.S.-based company that manufacturers some of the world’s top mouthguard products, has launched the latest product in its Pro-Form Mouthguard line — the PF2 mouthguard. Unlike laminated mouthguard prod- ucts that require a dentist to custom fit to the patient, the PF2 mouthguard is a do-it-yourself guard that provides an ac- curate custom fit without any need to take impressions of the teeth. No appointment; no impressions With the elimination of appointments and impressions, the price of this guard is significantly lower than custom-fit mouthguards while still providing high- impact protection, according to the com- pany. The PF2’s unique design also enables it to be re-fit by the user multiple times. “Being a leader in this field means we need to set the bar high for new products and innovation,” said Michael Prozzillo, vice president of sales for Keystone. “The PF2 will change the way athletes buy mouthguards, but also how the dentist sells them.” The suggested retail of the PF2 mouth- guard is $38. It is available in either black or white. The company reports that there will be bulk purchasing available in the near future, which will include a display piece and literature on the prod- uct suited for dental offices. Multiple color options will also be available soon, similar to the Pro-Form line of color options, according to the company. Custom fit in less than a minute “You just won’t be able to get ahold of another mouthguard that can be cus- tom fit in under a minute and provide the same beneficial features,” said Derek Keene, Keystone’s vice president of mar- keting and product development. “We’re excited to watch PF2 take off and provide significant value to our customers and athletes across the country.” To keep up to date on the PF2 and Key- stone, go to www.keystoneindustries. New mouthguard gives athletes everywhere something to smile about com. You also can follow the company on all the major social media platforms. About Keystone Industries Keystone Industries, a privately held company founded in 1908, has main- tained a reputation for producing inno- vative, high-tech dental products in both the operatory and laboratory realms. The company is committed to providing customers with the finest quality ma- terials while developing products that surpass customer expectations. As this commitment has been met, the compa- ny has moved forward with expansion around the globe. (Source: Keystone Industries) Chicago BOOTH Nos. 4011 W127