Dental Tribune Nordic Edition No. 4, 2015

Dental Tribune Nordic Edition | 4/201504 WORLD NEWS Swiss brand CURAPROX is now offering a whitening toothpaste. Activated carbon gives the tooth- paste both its colour and its name: Black Is White. To maintain good oral health, stains are removed by activatedcarboninsteadofabrasion or chemical bleaching. In pursuing its goal of effective andatraumaticproducts,CURAPROX choseactivatedcarbonastheactive ingredient for its gentle whitening toothpaste.Thisingredientremoves stains without abrading the ena- mel or using a chemical bleaching agent. Instead, it absorbs stain particles and gently eliminates them. Moreover, the whitening effect of activated carbon is en- hancedbyopticalmeans:abluefil- ter reduces yellow discolouration. This helps to make teeth appear whiter without the use of chemical agents. As the toothpaste is gentle and contains 1,450 ppm sodium fluo- ride,itcanbeusedasregulartooth- paste without any limitations. Sodium fluoride acts quickly and creates a more neutral environ- ment. Black Is White also contains enzymesthatoccurnaturallyinthe saliva. These enzymes enhance the saliva’s antibacterial and antiviral functions. In addition, they pro- tect against tooth decay and help to combat dry mouth. Another component, nano-hydroxyapatite, aims to protect the teeth. Owing to the close similarity of its structure to tooth enamel, it serves as a pro- tectivelayeronthetooth.Addition- ally, it has been found to have a remedial effect on damaged tooth enamel and can even reverse in- cipient caries. Black Is White does not contain triclosan or sodium lauryl sul- phate. This surfactant, which is present in almost all toothpastes, dries the mouth and causes dam- age to the mucous membranes, leaving the mouth susceptible to aphthous ulcers. Black Is White has a refreshing lemon taste and is available in an extra mild flavour under the name White Is Black. Swiss-owned company Curaden is a pioneering expert in oral health and individual dental pro- phylaxis, based in Kriens near Lucerne. Its unique range of oral health products have been created and developed in Switzerland un- der the brand name CURAPROX since 1972. Togetherwithdentalprofession- alsinteaching,researchandpractice, the company introduces products that serve one purpose only: to keep teeth healthy for a lifetime. The company’s collaboration with Swiss dentists, dental hygienists and university specialists has pro- ducedawealthofknowledgeabout cleaning techniques and dental care—and about products that combine true benefits with real comfort: atraumatic, effective and accepted. CURAPROX’s wide range of prod- uctsfordentalprophylaxisinclude its flagship product, the ultra-soft CS 5460 toothbrush with 5460 CUREN bristles, which are very ef- fective against plaque and gentle on the gingiva. Other unique products are the long-life Prime interdental brush line with a non- breakable CURAL wire, and the non-staining chlorhexidine rinse CURASEPT ADS. Today, CURAPROX isrepresentedinmorethan60coun- ties worldwide. CURAPROX, SWITZERLAND www.curaprox.com Choose black, get white— Thegentleapproachtowhitening TECHNICIANS & CDTs PRACTICE OWNERS & MANAGERS DENTAL NURSESDENTISTS DENTAL HYGIENISTS & THERAPISTS NOT JUST ALL MOUTH. FIND A UK DEALER MAJOR EXHIBITION EXHIBITOR SATISFACTION MEET BUYERS PRODUCT LAUNCHES INTERNATIONAL PACKAGES The only event where you can reach all sectors of the UK dental market. For more information call +44(0)20 7348 5270 or email dentistry@closerstillmedia.com BOOKYOURSTAND AD +44(0)2073485270 or

Dental Tribune Nordic Edition No. 4, 2015

Pages Overview