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Crown 24 UK has made a signifi- cant impact in the UK dental labo- ratorymarketsinceitstartedthree years ago. Dental Tribune had the opportunity to speak with Rupa Shah and Sandy Shapira, direc- tors of the company, about their unique marketing concept and how they manage to assure the highest quality at a significantly lower price. Dental Tribune: With Crown 24 UK, you promise that dentists and pa- tients are able to have dental pros- theses fabricated at much lower costs.Howdoyouachieve thisprice advantage? Rupa Shah: Our concept is very simple. While we offer the prem- ises of a fully equipped dental lab- oratory based in London, all the manufacturing is done in China. The production there allows us to offer a better price to dentists and patients. If the benchmark for the UK is £250, for example, we are able to provide laboratory work that is up to 60 per cent cheaper than comparable work done here in the UK. How do you assure quality that is comparable to UK standards? SandyShapira:SinceCrown24UK is the daughter company of a busi- nessthatstartedinSwitzerlandfive years ago, our dental laboratory in London can offer proven Swiss standards of control. Based on that, we have imple- mented a strict monitoring and evaluation process for each phase of manufacturing. The finished products sent from China are subject to final quality control inspection by our UK-based se- nior technicians registered with the General Dental Council. Thisprocessallowsustoprovide a five-year guarantee to all our customers. What kind of laboratory work does Crown 24 UK offer at present, and do you cover CAD/CAM too? Rupa Shah: We currently carry out crown and bridge work, im- plantology and prosthetics. We evenprovideaCERECmachinefree todentists,sotheycansendustheir digital data as they are used to. What are the prospects for your business? Rupa Shah: You probably know better than I that dentistry, par- ticularly in the UK, is a struggling business. Many practices are hav- ing difficulties sustaining their business owing to the lack of pa- tients.AtCrown24,weadvertiseto both dentists and prospective pa- tients, so patients first contact us directlyandwecanthenpasstheir information on to the dentists. The general goal is to bring more patients into practices. Thank you very much for the inter- view. “Bring more patients into practices” An interview with Crown 24 Directors Rupa Shah and Sandy Shapira, London By DTI PERTH, UK: Teeth restored without drilling is the dream of almost every dental patient. A new approach developed in Bri- tain that utilises an electrical current to remineralise the tooth promises exactly that. Reminova, the developer of the technology, has now an- nounced the start of an equity crowdfunding campaign for UK and the US in an effort to raise £0.5 million to bring it to market. It will be the first fundrais- ing campaign of its kind to target shareholders in both countries simultaneously. If reached, the sum will be used to expand the company’s de- velopment and operational team and to seek strategic partnershipswithdentalcom- panies interested in selling the technology, Reminova executives said. Initial clinical studies are also planned. Reminova expects a potential market for the device of 700,000 dentists worldwide. In a press note released at the start of the cam- paign, the company said that in- dividuals who are interested in becoming shareholders will have 60daystocontributetotheproject. The minimum investment is £1,000 for those from the UK or Europe and US$5,000 for Americans. In return, they will help to get rid of drilling in dentistry and transform global dental health. “With their help and invest- ment, our tooth rebuilding treatment could be available to patients within three years,” predicted Reminova CEO Dr Jeff Wright. According to Reminova, its technology prepares dam- aged tooth enamel in such a way that the ions of minerals required to remineralise the tooth, such as calcium and phos- phate,canbepushedtothedeepest parts of lesions faster. This rem- ineralisation process is stimulated by short electronic pulses emitted by a specially developed instru- ment, which is estimated to cost lessthan£10,000onceitentersthe market. “With our treatment you can top-up your natural teeth enamel whenever you need, just as you’d service your car when it needs a bit of loving care,”Wright said. Reminovaclaimstocurrentlyhold or to have applied for 17 patents for the technology, which was first presented to the public in 2014. AKing’sCollegeLondon(KCL)spin- out, the company is based in Perth in Scotland and managed by tooth decay experts, including KCL Pro- fessor Professor Nigel Pitts and dentist Dr Chris Longbottom.Left toright:ProfessorNigelPitts,DrChrisLongbottomandDrJeffWright ofReminova. Photos showing production in China.© Crown 24 UK Crown 24 UK Ltd Rowlandson House 289–293 Ballards Lane London,N12 8NP Tel.:0800 1522338 info@crown24uk.co.uk www.crown24uk.co.uk UK spin-out launches crowdfunding campaign for no-drill tooth repair tech Dental Tribune United Kingdom Edition | 4/201508 BUSINESS DTUK0415_08_Shah 10.09.15 15:05 Seite 1 Tel.:08001522338 DTUK0415_08_Shah 10.09.1515:05 Seite 1