Dental Tribune Pakistan Edition

Editor - Online Haseeb Uddin 10 DENTAL TRIBUNE Pakistan Edition May 2015 he various countries in the Asia Pacific region are all expected to demonstrate an increasing demand for dental implant treatments as a result of growing consumer awareness, the ageing population, growing accessibility (such as through the National Health Insurance Service coverage in South Korea), as well as greater product availability and other influencing factors. Traditionally, premium implant companies have dominated the dental implant market globally. However, in recent years, discounted implants have become increasingly popular, especially in the Asia Pacific region. The growth of the discount implant segment will emerge at the expense of the premium segment and as a result is set to limit market growth for dental implant fixtures by lowering the market’s overall average selling price (ASP). In contrast, the final abutment market is set to experience an increasing ASP owing to the growing adoption of CAD/CAM abutments in the place of stock abutments. While commoditisation of stock abutments has greatly depressed the ASP of the final abutment market, growing adoption of CAD/CAM abutments is set to stimulate the final abutment market by pulling the ASP upwards. Therefore, the dental implant market is set to grow in all four countries included in the Asia Pacific region in this report, namely Australia, South Korea, Japan and China, despite varying pricing trends. In the Asia Pacific dental implant market, consumer awareness, cultural tendencies and domestic regulations vary greatly. South Korea represents the most highly developed dental implant market as a result of being home to a number of global leading dental implant companies. This in turn has led to a high level of consumer awareness and early accessibility to a variety of dental implant products. However, the dental implant market in South Korea is also highly discount dominant and led by domestic implant producer OSSTEM IMPLANT and as a result demonstrated the lowest regional dental implant ASP of US$86 in 2014. In contrast, the Australian market remains highly dominated by leading premium implant companies, which collectively held over 70% of the domestic market. Consequently, Australia demonstrated the highest dental implant fixture ASP in the region at US$345 in 2014. An increasing number of general practitioners are being trained in dental implant procedures in Australia, and general practitioners have been observed to be more cost sensitive relative to specialists. As a result of a growing number of general practitioners in the market, consumer preference s are shifting towards discounted solutions. Discount implant companies from the US and South Korea have recently been gaining market share in Australia. Throughout the forecast Continued on page 11 T Dr Celine Mashkoor was written by: Dr Kamran Zamanian was written by: Opposing pricing trends to influence Asia Pacific dental implant market Doctors punished by PMDC The dentist and the technician:Alove story about breaking up with traditional methods t’s time to say good-bye to the old ways of making traditional physical impressions. While once deemed the way of the future, physical impressions have become a thing of the past. In a recent presentation, dentistry experts Justin S. Marks, CDT, of Master-Touch Dental Laboratories and Apeksha Pole, DMD, outlined the advance in digital technology using digital impressions for removable partial dentures. Marks and Pole said that not only does this new technology and method benefit laboratories and dentists, it makes the overall experience more enjoyable for the patient. The challenge is that the stresses of managing a business on a day-to-day basis make it easy for many dentistry professionals to overlook these new methods and materials. But according to Marks and Pole, a willingness to learn and become knowledgeable about the technology leads to acknowledgment that some traditional and current methods of taking digital impressions have become obsolete in the wake of new digital methods. According to Marks, the key to a successful future is an understanding of the past. “We need to understand our foundation before we look to the future,” he said. “We need to look at how we can improve some of the imperfect processes that are already in place.” Explaining that new technologies and workflows can progress only if current methods are understood and refined, Marks and Pole made the distinction between the traditional methods of taking impressions and the digital methods that are now being explored. Pole explained the many variables that go into making an impression and how each step presents a new opportunity for error. “All of these little things on the way can introduce or cause little errors that carry onto your final prosthesis,” she said. These stages of error can be unpredictable and unreliable, which can lead to a poor impression and ultimately an improper fitting denture. Each step from tray selection to patient acceptance must be well thought out and precise. However, when describing her use of the new CAD/CAM technology, she said, “I am 100 percent confident the bite I am taking at that time is the patient’s bite, Continued on page 11 I SLAMABAD- The Disciplinary Committee of the Pakistan Medical and Dental Council (PMDC) announced punishments from suspension to warning to 23 doctors for professional negligence. The announcement was made during a meeting of the PMDC Disciplinary Committee called to address complaints of people and patients about negligence and misconduct of doctors. According to a statement issued by PMDC, the Disciplinary Committee issued suspension orders to eight doctors, censure to three doctors, and warning to 10 doctors for misconduct. Sixteen doctors were exonerated from the charge for not proven guilty. Chairman of the Disciplinary Committee Dr Asim Hussain said PMDC would not tolerate any negligence or misconduct on part of doctors and that no doctor would be allowed to play with the lives of innocent patients. “We are going to hold disciplinary committee meetings in all the provinces of the country to safeguard public at large,” he said. Dr Asim said it was the duty of all hospitals and clinics to display patient rights and Code of Ethics published by PMDC at prominent places. He urged the patients advised to lodge a complaint with PMDC if they had any type of complaint with the doctor regarding misconduct or negligence in writing or over the telephone. Committee members including Prof. Dr. Umar Ali Khan, Prof. Dr. Syed. M. Awais, Prof. Dr. Fakhar Imam, Prof. Dr. Faisal Masood, Prof. Dr. Muhammad Shad, Prof. Dr. Jameel Ahmed, Prof. Dr. Gulshan Ali Memon, Prof. Dr. Rahat un Nisa, Prof. Dr. M. Aneel Aslam and Prof. Dr. M. Parvez Anjum attended the meeting. I ARACH- Adviser to the city's Jinnah Sindh Medical University (JSMU) Prof (Dr) Nazeer Khan has been honoured with the title of `Centurion Publications Faculty Member' at an impressive ceremony held here at the university. Sindh Higher Education Commission's chairman Prof Asim Hussain, who was the guest of honour at the ceremony, honoured Prof Khan with the title for achieving the milestone of writing hundred research papers amid big applause from faculty members and guests. Prof Khan is adviser to the JSMU's vice chancellor for research, quality enhancement cell and international relations & liaison. It should also be noted that Sindh HEC's citations of his publications is already more than 2200 and the total impact factor is more than 64. Besides, Prof Khan has recently been selected as convener of the Pakistan Medical Research Council's (PMRC) Expert Panel for three years. He would also serve as member PMRC's Technical Advisory Committee (TAC) for the year 2017. As the member of Expert Panel, he is supposed to review and evaluate the research proposals and articles submitted to PMRC and prepare positions papers on policy questions. As the member of TAC, his responsibility will be to give his recommendation for approval of R&D projects. In addition, he would also review and advice the utilizations of the research outputs by the Council. He would also recommend suitable candidates for appointment as fellows, scholars and associates. K Prof Nazeer honoured... with a prestigious title By Dr Kamran Zamanian & Celine Mashkoor DT Pakistan Report By Mickaela Olson, USA DT Pakistan Report

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