news | Technological innovations and industry collaboration In various Asia Pacific countries, a synergy between dental laboratories and dental practices is driving tech nological advancements in digital dentistry, seeking to enhance the quality of dental prostheses fabricated using 3D-printing technologies. Technological innovations, especially in China, are driving international market supply through substantial exports of advanced CAD/CAM materials and 3D printers. Together, these efforts, by leading to improved products and enhanced patient outcomes, have positioned Asia Pacific at the forefront of global dental technology markets and are boosting the value of the Asia Pacific dental prosthesis and 3D-printing printer markets.4 Challenges and prospects While the digital dentistry market in Asia Pacific is experi- encing notable growth, a range of often interconnected factors are constraining its expansion, particularly re- garding adoption of advanced digital dentistry pro- cedures and prostheses. These include economic considerations and technological nuances.5 In certain Asia Pacific countries, patients’ limited purchasing power may restrict access. Furthermore, although competitive pricing is a normal part of market dynamics, aggressive pricing strategies, especially in tender processes— a significant aspect of China’s market dynamics—may lead to compromised product quality and may hinder the growth of competitors. Cost pressures and the scarcity of well-educated, skilled technicians contribute to compromises in the quality of the manufactured prosthetics can affect the effectiveness and longevity of dental prosthetics. Such compromises can undermine the effectiveness and durability of these pros thetics, resulting in less-than-optimal patient out- comes. This situation not only affects patient satisfaction but also challenges the integrity and perceived value of digital dentistry solutions in the region. To elevate the digital dentistry sector in the Asia Pacific, a two-pronged strategy is essential: first, enhance the edu- cational framework for technicians by extending program lengths and enriching curricula with comprehensive, up-to-date content to ensure a highly skilled workforce. Second, align the quality standards for dental materials with those of European and American markets (EMA and FDA) through adoption and enforcement of quality and safety standards. This dual approach, supported by collaboration among educational institutions, industry stakeholders, and regulatory bodies, will significantly improve the quality, effectiveness and trust in digital dentistry solutions, setting the Asia Pacific on a path to significant improvements in dental care quality and innovation.6 Value of the Asia Pacific digital dentistry market in 2020–2030: A visual journey through the growth of the markets in Australia, China, Japan, India and South Korea. (Image: © iData Research) Summary In the Asia Pacific, the integration of CAD/CAM technology and 3D printing into dentistry marks a significant leap forward, positioning the region as a pivotal player in the global dental industry. Spearheaded by countries like Japan’s and South Korea’s in CAD/CAM, along with China’s rapid growth in 3D printing in particular, position the region as a unique hub for technological advancements. Despite the rapid advancements and potential for sub- stantial market growth, the sector faces hurdles including economic barriers, the need for improved educational standards for technicians and aligning material quality with international norms. Addressing these challenges through strategic collaboration among industry players, educational institutions and regulatory bodies is crucial for leveraging digital dentistry’s full potential in the Asia Pacific. Editorial note: This article was first published in today IDEM Singapore 2024. Please scan the QR code for the list of references. about Ali Arabnejad is a research analyst at iData Research, where he is responsible for developing and compiling syndicated research projects focused on the medical device industry. His publications report on the dental prosthesis and digital dentistry markets in Asia Pacific, among others. Dr Kamran Zamanian is the CEO and a founding partner of iData Research. He has spent over 20 years working in the market research industry and is specifically focused on medical devices used to promote the health of patients all over the globe. CAD/CAM 1 2024 11