| feature Elements of dental instrument design m o c . k c o t s r e t t u h S / x P r e f e K © i i Dr L. Stephen Buchanan, USA Dentists are inveterate inventors because every procedure we do is a prototype. All human teeth in a state of disease are alike but different, and in honouring those diversities, we invent all day long, every day in practice. Add to this the fact that dentists are very me- chanical people. We do micro-procedures all day long, and we are regularly frustrated by the limitations of the tools and materials we use. Because of this irritation, it occurs to pretty much every dentist during our careers that some of these tools and materials could be better. This is how it begins. The epiphany, the “big idea”, is the second- best experience in inventor land. More than most people realise, big idea epiphanies are perhaps the most fun dental nerds can have with all their clothes on, especially if it is never followed up with a patent application. How- ever, the best experience in inventor land is seeing a new product you invented make it to success in the marketplace, but this is very rare, and it often involves a personal finan- cial experience I call “the valley of death”—the inevitable delay in return after all the develop- ment money has been spent. What is involved in applying for a patent? The first part is cheap—it is called a provisional patent—and it requires as little as a pencil- drawn illustration of the novel and inventive idea. In the US, the provisional application costs less than $1,000 for the legal work and application fees. After that, you have a year to write and submit your final patent application with claims. The legal expense for this is $5,000 plus the United States Patent and Trademark Office application cost. The largest hit comes when the inventor must declare, at the one-year mark, any foreign countries that are to be included in the application. This is the part that can suck $100,000 out of your pocket within two to four years, and the deadline to this fateful decision often comes before the full potential of the patent application is known, as licensing negotiations can be on hold for months and years before a company prototypes, licenses or dumps the product. later you will be a millionaire. So, what goes into a successful new product, and how do we avoid a crash and burn? Peter Drucker states in his essay “The disci- pline of innovation” that “there are of course innovations that spring from a flash of genius. Most innovations, however, especially the successful ones, result from a conscious, pur- poseful search for new innovation opportuni- ties, which are found in only a few situations (my emphasis). Four such areas of opportunity exist within a company or industry: unexpected occurrences, incongruities, process needs, and industry and market changes. ... Three additional sources of opportunity exist outside a company in its social and intellectual envi- ronment: demographic changes, changes in perception, and new knowledge.” I highly rec- ommend reading the entire essay in Harvard Business Review’s compilation On Innovation.1 1 Fig. 1: Traverse rotary fi le. The design and fabrication of these in- struments empower them to nego- tiate canals to their terminal points. The question to ask oneself before jumping in is, have I found one of these areas of op- portunity with a product/service/tool that will make dentists’ lives better? If the extent of the answer instead is, I want to be an inventor, that is cool as long as you know what you do not know and you do your homework before spending cash and heart muscle on a vision quest. Falling in love with your invention can deafen you to your friends’ sage advice, then break your heart and empty your bank account like dat- ing a ridiculously good-looking person without character. If you want to get your mind right about this, watch Kristen Wiig’s “Red Flag” skit for Saturday Night Live on YouTube and then keep an eye out for red flags that surface during development. Watch the opera Carmen to understand how you can be in love with someone or something that does not love you at all. Or, just do it like I have: spend hundreds of thousands of dollars on “brilliant” patents for products that will never get built or licensed. The value of prototyping There is an inventor joke that goes, what is the most pre- dictable way to become a millionaire from patenting inven- tions? The answer is, start with $5 million, and sooner or Dan Fischer, founder of Ultradent Products, advised: “It’s one thing to draw and create something in dimensions as large as a napkin or a piece of paper. It’s another thing to create them at the sizes that may be needed to enter 06 roots 3 2021