| feature another, and at the end of the day, they feel that they have been communicating with everybody and nobody, but did not get to do their real work. To address this, it is a good idea to create a clear commu- nication tools etiquette that defines the order of importance and urgency and a framework setting out what tools or apps are to be used for what kinds of commu- nication and how often these tools or apps are to be checked. For example, patients can make appointments via phone or via an online appointment tool but not via social media. Your social media channels are checked once or twice a day for a maximum of 30 minutes, to read and answer any questions, and then these apps are switched off. Emails are checked three times a day (in the morning, around lunchtime and before the end of the workday) for a maximum of 30–45 minutes per session, and then the email app is switched off, including auto- matic notifications of new emails. This way, emails will be given focused attention and be responded to within 3 hours, and when the app is closed, we will be focused on other tasks. Tip: have an open group discussion with your team and ask them to help define a commu- nication etiquette for all the different communication tools and apps and how you will respect that within your team and communicate with your patients. As you can see, time management has application to so many different areas, and of course, there are many more tips and insights to be shared. If you would like to know more about it, search online, follow an online webinar, read a book, book a training session for you and your team (I am available to do this online with you if you would like to), keep talking with your team about improving pro- cedures, collaboration, etc. Time management is an ongoing journey, and either we feel like victims of time, unable to control it or manage it, or we start mastering time, having it work for us instead of against us. Time management involves self-management. The excuse of not having time to do a certain task is never about not having time; it is about not making that task a priority. By making excuses, we are victims of time; by prioritising, we take responsibility for our choices, and that of course is always the preferred pathway. Enjoy your journey of discovering self-management in the context of time management as well. Reference: 1 Eckhart Tolle. The power of now. New World Library. 2004. 236 p. Image: Maslowski/Shutterstock. Multitasking—everybody wants to do it, but it is an illu- sion; we cannot multitask, not even women can, even though we often hear that they can. Our brain cannot do two things at the same time with the same level of atten- tion and quality. If you are talking to a colleague while checking your emails, your brain focuses on the conver- sation and then moves the focus to your emails, meaning that you cannot focus on both at the same time and you cannot be efficient in either task. We might think that we are multitasking, but we are actually task-hopping, focus- ing on one task and then on another and then another and then coming back to the first task. People who really can uni-task, meaning start and finish the task at hand before starting and finishing another, will be more efficient in what they do. Do a little experiment to see this for your- self. Ask your team to play along in a meeting by doing the following task: first ask them to write on a piece of paper the word “multitasking” and below it the numbers “1”, “2”, “3”, “4”, “5”, “6”, “7”, “8”, “9”, “10”, “11” and “12” on one line. Time them. Then have them mix both lines: “M 1”, “U 2”, “L 3”, “T 4”, “I 5”… and time this. You will see that the second task will take longer. The first exercise employs uni-tasking and the second multitasking. Tip: learn a new behavioural habit of starting and finishing something in a single stretch, rather than jumping from one to another unfinished task. The more communication tools and apps—emails, phone, social media, Zoom, Microsoft Teams, online chat apps, WhatsApp, intranet—we have available to use, the more confused and lost we get. This is contrary to what one might expect, since all these should make life easier. People can contact us in many ways, and since all com- munication can come in simultaneously and all commu- nication tools and apps can be open simultaneously for use, it has become unclear which communication to answer first. With all their communication tools and apps open at the same time, people jump from one app to 36 aligners 1 2022