American Dental Association SmileCon · Las Vegas, Nevada · October 12, 2021 Vol. 13, No. 2 Ease all your aches and pains New chairs and arm supports really will help that pain in your neck. Expansion brings new innovations Company adds hygiene, endo, handpiece and teeth whitening options. Skin rejuvenation with a laser Offer wrinkle reduction and fuller lips without using injectables. »page 6 »page 8 »page 10 Maximum Vegas By today Staff n You can feel the excitement in the air here at the Mandalay Bay Resort and Casino. SmileCon, ADA’s reimagined annual meeting, is loaded with opportunities to expand your superpowers, reunite with colleagues you haven’t seen in a long time and spark connections that will fuel your success. There’s lots to learn here and lots to explore. Presenters at SmileCon are here to open your mind to new perspectives from different facets of dentistry, health care and our com- munities. They will present mind- expanding ideas that will transform your outlook on critical matters affect- ing the world around us. This year, there are four C.E. themes: • Art & Design offers topics such as “The Single Shade Revolution: Eve- rything has Changed in Composite Dentistry” presented by Peter Auster, 8see VEGAS, page 3 5 Wellness expert Dr. Uche Odiatu speaks on ‘Transform Your Body: Transform Your Life’ during the 2019 ADA Annual Meeting, held in conjunction that year with FDI. This year, you can find education centered around four C.E. themes: Art & Design, Science & Technology, The Business of Dentistry and Common Good. (Photo/today Staff file photo) Cellerant announces 2021 Best of Class Technology Award winners Find them in the Best of Class Alley in Dental Central n Cellerant Consulting Group is pleased to announce the 2021 Celler- ant Best of Class Technology Award winners. By Cellerant Consulting Group “During such a challenging year in dentistry, these extraordinary com- panies and their technologies have earned the right to celebrate for their perseverance and commitment to technological innovation,” said Dr. Lou Shuman, DMD, CAGS, CEO of Cellerant Consulting Group and crea- tor of the Best of Class Technology awards program. “Our panel spent many hours in close discussion iden- tifying these standout products. This list of winners truly points the way to help dentists best equip today’s con- temporary practice”. 8see BEST OF CLASS, page 4
4 best in class ADA SmileCon — Oct. 12, 2021 Cellerant Best of Class Hygiene Award Program launches for 2021 By Cellerant Consulting Group n Cellerant Consulting Group is excited to announce the launch of the inaugural Cellerant Best of Class Hygiene Award Program. “Since 2009, the Cellerant Best of Class Technology Awards have identi- fied and acknowledged the top tech- nologies in dentistry,” said Melissa Turner, chief hygiene officer at Celler- ant. “We will now expand the program to focus on the dental hygiene commu- nity as well.” The Cellerant Best of Class Hygiene Award selection panel consists of nine renowned thought leaders and educators who, during the course of each year, will seek out and con- duct research on potentially practice- changing technologies, with delib- erations on nominees and final voting taking place in February. The entire selection process is conducted and managed on a not-for-profit basis. This year’s winners will be announced in December. Panel members include: • Turner, chief hygiene officer, Cel- lerant Consulting; editorial advisory board, RDH Magazine; co-founder, National Mobile & Teledentistry Conference; co-Founder, The Denobi Awards; founder, I Heart Dentistry Network; co-host, Dentistry Gone Wild; Co-creator, Oral Health United • Pamela Maragliano-Munez, RDH, DMD, FACP, chief development officer, Cellerant Consulting; editor in chief, Dental Economics; editorial director, Dental Academy of Continuing Educa- tion; associate clinical professor, Tufts University School of Dental Medicine • Andrew Johnston, RDH, BSBM, director of hygiene, Coast Dental; co- host, A Tale of Two Hygienists • Amanda Hill, RDH, BSDH, host, Your Dental Top 5; editorial advisory board, RDH Magazine; industry edu- cator, Dental Post; certified educator, OSAP-DALE Foundation • Brooke Crouch, RDH, vice presi- dent, American Mobile & Teleden- tistry Alliance; clinical advisory board chair, Virginia Health Catalyst; oral health action team chair, United Way of Roanoke Valley • Kristin Goodfellow, RDH, BA, clinical director, OraCare Oral Rinse; 2013 Recipient, Proctor & Gamble’s Excellence in Patient Communication Award; featured author, Dental Prod- ucts Report & RDH Magazine • Michelle Strange, MSDH, RDH, co-host, A Tale of Two Hygienists; cli- ent success manager, MouthWatch; co-founder, LevelUp Infection Preven- tion; editorial advisory board, Dental Economics • Nancy Miller, RDH, BA, founder, UltraConcepts; clinical advisor, Jame- son Management; adjunct faculty & clinical instructor, Northeast Wiscon- sin Technical College; • Sarah Crow, RDH, president-elect, ADHA Massachusetts; co-founder MDHA Mentor Liaison Team; recipi- ent, Massachusetts Dental Society Hygienist of the Year; recipient, Mid- dlesex Community College Member of the Year; feature writer, ADHA Access Magazine For more information, visit www. cellerantconsulting.com. BEST OF CLASS 7from page 1 The 2021 Cellerant Best of Class Technology Award Winners are: • 3Shape Trios 4 • Bellus3D Dental Pro • Bien-Air iOptima • Carestream Dental CS 9600 • Dentsply Sirona PrimeScan • Dentulu Teledentistry • Envista DTX Studio Clinic • exocad Chairside CAD • Greenmark Biomedical LumiCare Rinse • Medit i700 • MMG Fusion ChairFill & Marketing Tracker • MouthWatch Teledent • Nobio Ltd. infinix • Prexion 3D Excelsior Pro CBCT • Shofu EyeSpecial • Simplifeye Amplify Live Chat • Ultradent Umbrella Retractor • Weave — VOIP • YAPI • Zent Flex “One of the lessons of the last 18 months has been that deploying lead- ing-edge technology in today’s dental practice environment is anything but a luxury,” said Chris Salierno, DDS, Cellerant Best of Class panel member. “This year’s list of winners include products that can future proof every aspect of your practice, whether that be from the perspective of efficient workflow, clinical excellence or new patient growth and retention.” The Cellerant Best of Class Tech- nology Award is the only program of its kind, earning coverage from the dental media across North America. This year, winning products are being showcased here at SmileCon. Attend- ees have the unique opportunity to experience these Best of Class tech- nologies first-hand on the exhibition floor, in addition to hearing the panel members lecture on these products. Here in Las Vegas About the Cellerant Best of Class Technology Award Since the inaugural presentation in 2009, the Best of Class Technology Awards have grown to occupy a unique space in dentistry by creat- ing awareness in the community of manufacturers that are driving the discussion as to how practices will operate now and in the future. The 2021 Cellerant Best of Class Technology Award winners were selected by a panel of the most promi- nent technology leaders in dentistry: Paul Feuerstein, DMD, editor-in-chief for Dentistry Today; John Flucke, DDS, technology editor for Dental Products Report; Marty Jablow, DMD, known as America’s technology coach; Pamela Maragliano-Muniz, DMD, editor-in- chief of Dental Economics; Chris Sali- erno, DDS, editor-in-chief of Dental Economics; and Shuman. During the course of each year, the panel members seek out and con- duct research on potentially practice- changing technologies, with delib- erations on nominees and final voting typically taking place in February. Panelists are precluded from voting in any category where they have consulting relationships. The entire selection process is conducted and managed on a not-for-profit basis. For more information on the Celler- ant Best of Class Awards and the 2021 Award Winners, go to www.cellerant- consulting.com/best-of-class-2021. Visit the 2021 winners in the Best of Class Alley during SmileCon 2021. In addition, early-career dentists are invited to a special look Wednesday from 10 to 11 a.m. at the Cellerant Best of Class Technology Award winners in the Best of Class Alley in Dental Cen- tral, B-4519. Come and enjoy libations while taking advantage of exclusive deals, just for new dentists! About Cellerant Consulting Group Founded and led by Shuman, Cel- lerant provides strategic dental market insights, clinical expertise, implementation resources and sup- port to accelerate growth for client dental companies. Cellerant services include new concept incubation, clinical product evaluation, prod- uct development, continuing educa- tion program development and C.E. sponsorship, strategic branding and marketing, online marketing, content marketing and dental media relations management. As an orthodontist and former owner of a 10-doctor multi-specialty private group practice, Shuman guides clients to offer products that engage dental customers and provide sustained differentiation. Cellerant operates under a unique model that merges leading voices in clinical product evaluation and strategic part- ner companies to provide a menu of services from one easily accessible network.
6 exhibitors ADA SmileCon — Oct. 12, 2021 Ease your aches and pains with better chairs and arm support By RGP Staff n The phrase “pain in the neck” is probably not just used metaphori- cally by most dentists. In fact, studies in recent years have shown upwards of 75 percent of dentists say that the profession takes a real toll on the human body. The demanding and unnatural pos- tural positions and steady hand-and- arm precision required for dentistry can cause severe damage to the mus- culoskeletal system, these studies have shown. In particular, the neck, back and arms are the areas most at risk for injury and fatigue as related to den- tistry, RGP states. To combat this, RGP has been pro- viding innovative ergonomic-support AD Here in Las Vegas To try out RGP clinician and hygiene chairs, visit booth No. D-1305. options for the dentist since 1995 and is proud to be a long-time exhibitor here at the ADA’s SmileCon, the com- pany asserts. If you have never before consid- ered using RGP chairs and arm sup- ports to help with your pain and pos- ture, or if you would like to prevent these things from creeping up on you down the line, the ADA’s SmileCon is a great time to get started. For instance, one special that you will only find here at the show: RGP is offering a free set of Relax & Hydro Arms with every doctor or hygiene chair purchased. (This equates to a roughly $400 retail value, yours free with purchase, only at this show.) RGP staff says this is definitely a promotion attendees should not miss, and this promotion will offer clinicians a true risk-free trial of a popular tool that many dentists not only rely on but claim they cannot work without. All RGP products come with a 30-day trial period. To give any of these products a try, stop by booth No. D-1305. RGP says you won’t regret it! 4 Head to RGP (booth No. D-1305) for all your ergonomic-support options. (Photo/ Provided by RGP)
8 exhibitors ADA SmileCon — Oct. 12, 2021 Expansion brings new innovations By Medidenta Staff n Medidenta has been serving den- tal professionals going on 80 years by innovating and never taking its foot off the pedal, according to the company. Medidenta is proud to announce the integration of the fol- lowing full-scale product categories. Here in Las Vegas To learn more about Medidenta’s many product offerings, stop by the booth, D-1612. handpieces that are free with bulk deals on prophy angles. Full hygiene lineup Prophy Magic’s CR Choice DPA lineup consists of more than seven different types of prophy angles to suit your style, air and water syringe tips, pro- phy paste and new lube-free hygiene Expanded handpiece department Medidenta’s expanded handpieces include the introduction of the new Freestyle™ Pro cordless hygiene phe- nom along with the Air-Free™ 90°, AD 3 (Photos/ Provided by Medidenta) which has realized a new purpose post-COVID. The company also offers its Turbo Torque highspeed, surgical handpieces, essential lineups and burs — something for every handpiece need. In addition, Medidenta’s repair department services all makes and models and offers free UPS pickup. Back to endo with Dr. Carlos Ramos on staff Following the acquisition of the Genius™ Line from Ultradent™, Medi- denta is proud to release the Genius Proflex line, along with the M-series lineup that matches up with industry standards but at a fraction of the cost, according to the company. Medidenta also offers the state-of-the-art ACE cordless endo with built-in apex loca- tor and SONUS Piezo Ultrasonic with variable tips that the company prom- ises will simplify endo. Teeth whitening with 20 years of dental experience Medidenta now offers a complete lineup of teeth whitening solutions from Whiter Image Dental — 40 per- cent in-office solutions, take home products from 9 to 12 percent and aftercare products for remineraliz- ing and maintenance. Medidenta is excited to offer this premier line to its customers. A new complete line of PPE COVID-19 created the need for many to expand their PPE so Medidenta followed suit, expanding its existing personal protection lines to include ASTM Level 1,2 and 3 masks with KN95 as well as full-face shields both disposable and reusable plus a full product line of 70 to 80 percent sanitizers. Meet the newest team member Medidenta announces the hiring and appoint- ment of Cherie Boles as the new sales direc- tor for North America. Boles brings more than 32 years experience in dental handpieces, previously with Lares Research and now on board with this growing team. As the director of sales, Boles is available to service existing accounts and intro- duce Medidenta’s expansive catalog to dental professionals nationwide. 5 Cherie Boles
10 exhibitors ADA SmileCon — Oct. 12, 2021 Laser esthetics with LightWalker By Fotona Staff n Did you know that in addition to its advanced dental treatments, the Fotona LightWalker® laser can also offer patients facial esthetic rejuvena- tion options? Here in Las Vegas To learn more about the Fotona Light- Walker laser and the SmoothLase and LipLase, stop by the Fotona booth, No. D-1401. Skin rejuvenation treatments are in high demand, and many are looking for options that naturally enhance, without injectables. Accord- ing to Fotona, two treatments that fit patients’ needs are SmoothLase,™ a wrinkle reduction treatment for around the mouth, and LipLase,™ a gentle yet effective treatment in pro- viding patients with fuller, enhanced lips. Enabled with unique Fotona pulse characteristics, both SmoothLase and LipLase use the photothermal capabilities of the LightWalker laser to convert and initiate the formation of new and more elastic collagen. After years of practicing restora- tive dentistry, Harvey Shiffman, DDS, said about the LightWalker: “I noticed that after delivering beauti- ful smile makeovers, my patients would look in the mirror and point to wrinkles and say, ‘I hate this.’ Fotona’s LightWalker has given me many options for facial rejuvenation, ‘turning back the clock,’ with both intra-oral and extra-oral options to help patients look better, feel better and complete that cosmetic makeo- ver.” How does SmoothLase work? The characteristics of the proprietary non-ablative “Smooth Mode” pulse delivers intense heat to the tissues, simultaneously shrinking and tight- ening existing collagen bundles while stimulating the creation of new collagen. A specialized handpiece delivers the unique Smooth Mode pulses to the intraoral mucosa. Treating the entirety of the oral cavity results in the tightening of the skin around the mouth and cheeks, leading to reduction in nasolabial folds, according to the company. With LipLase, the laser delivers targeted heat pulses into the lips to stimulate new collaged formation resulting in fuller, more defined and enhanced lips, the company asserts. “The LightWalker is great for facial rejuvenation, which has become a very popular procedure to look and feel younger without undergoing invasive surgical procedures,” Shiff- man said. 5 The LightWalker. (Photo/Provided by Fotona) Now you can show patients their future with Medit’s Smile Design app By Medit Staff n Medit, a company known as a leader in 3-D digital solutions, has released Medit Smile Design, part of the Medit Apps collection. Medit Smile Design software helps perform smile simulation quickly and effectively by working with 2-D images, according to the company. Simply load in an image of the patient and their teeth and show them how they could look with treatment. According to Medit, Smile Design is an excellent consultation tool because it assists dentists with help- ing patients envision an outcome. The app lets you create various possible simulations and show the results to your patient for comparison. Here in Las Vegas Learn more at www.medit.com. To start your experience with Medit Apps, visit www.medit.com/medit-link-apps. According to the company, Smile Design is the most utilized and popu- lar app among Medit Apps. Medit Apps is one offering of many from Medit, a company specializing in 3-D measurement and CAD/CAM solutions for dental clinics and labs, including intraoral scanners, based on its own patented state-of-the-art technology. The company’s mission is to provide innovative technology and high-quality products to ensure mutual growth for all partners. 5 Medit Smile Design allows dentists to load in an image of the patient and their teeth and show them how they could look with treatment. (Photo/Provided by Medit)