4 best in class ADA SmileCon — Oct. 12, 2021 Cellerant Best of Class Hygiene Award Program launches for 2021 By Cellerant Consulting Group n Cellerant Consulting Group is excited to announce the launch of the inaugural Cellerant Best of Class Hygiene Award Program. “Since 2009, the Cellerant Best of Class Technology Awards have identi- fied and acknowledged the top tech- nologies in dentistry,” said Melissa Turner, chief hygiene officer at Celler- ant. “We will now expand the program to focus on the dental hygiene commu- nity as well.” The Cellerant Best of Class Hygiene Award selection panel consists of nine renowned thought leaders and educators who, during the course of each year, will seek out and con- duct research on potentially practice- changing technologies, with delib- erations on nominees and final voting taking place in February. The entire selection process is conducted and managed on a not-for-profit basis. This year’s winners will be announced in December. Panel members include: • Turner, chief hygiene officer, Cel- lerant Consulting; editorial advisory board, RDH Magazine; co-founder, National Mobile & Teledentistry Conference; co-Founder, The Denobi Awards; founder, I Heart Dentistry Network; co-host, Dentistry Gone Wild; Co-creator, Oral Health United • Pamela Maragliano-Munez, RDH, DMD, FACP, chief development officer, Cellerant Consulting; editor in chief, Dental Economics; editorial director, Dental Academy of Continuing Educa- tion; associate clinical professor, Tufts University School of Dental Medicine • Andrew Johnston, RDH, BSBM, director of hygiene, Coast Dental; co- host, A Tale of Two Hygienists • Amanda Hill, RDH, BSDH, host, Your Dental Top 5; editorial advisory board, RDH Magazine; industry edu- cator, Dental Post; certified educator, OSAP-DALE Foundation • Brooke Crouch, RDH, vice presi- dent, American Mobile & Teleden- tistry Alliance; clinical advisory board chair, Virginia Health Catalyst; oral health action team chair, United Way of Roanoke Valley • Kristin Goodfellow, RDH, BA, clinical director, OraCare Oral Rinse; 2013 Recipient, Proctor & Gamble’s Excellence in Patient Communication Award; featured author, Dental Prod- ucts Report & RDH Magazine • Michelle Strange, MSDH, RDH, co-host, A Tale of Two Hygienists; cli- ent success manager, MouthWatch; co-founder, LevelUp Infection Preven- tion; editorial advisory board, Dental Economics • Nancy Miller, RDH, BA, founder, UltraConcepts; clinical advisor, Jame- son Management; adjunct faculty & clinical instructor, Northeast Wiscon- sin Technical College; • Sarah Crow, RDH, president-elect, ADHA Massachusetts; co-founder MDHA Mentor Liaison Team; recipi- ent, Massachusetts Dental Society Hygienist of the Year; recipient, Mid- dlesex Community College Member of the Year; feature writer, ADHA Access Magazine For more information, visit www. cellerantconsulting.com. BEST OF CLASS 7from page 1 The 2021 Cellerant Best of Class Technology Award Winners are: • 3Shape Trios 4 • Bellus3D Dental Pro • Bien-Air iOptima • Carestream Dental CS 9600 • Dentsply Sirona PrimeScan • Dentulu Teledentistry • Envista DTX Studio Clinic • exocad Chairside CAD • Greenmark Biomedical LumiCare Rinse • Medit i700 • MMG Fusion ChairFill & Marketing Tracker • MouthWatch Teledent • Nobio Ltd. infinix • Prexion 3D Excelsior Pro CBCT • Shofu EyeSpecial • Simplifeye Amplify Live Chat • Ultradent Umbrella Retractor • Weave — VOIP • YAPI • Zent Flex “One of the lessons of the last 18 months has been that deploying lead- ing-edge technology in today’s dental practice environment is anything but a luxury,” said Chris Salierno, DDS, Cellerant Best of Class panel member. “This year’s list of winners include products that can future proof every aspect of your practice, whether that be from the perspective of efficient workflow, clinical excellence or new patient growth and retention.” The Cellerant Best of Class Tech- nology Award is the only program of its kind, earning coverage from the dental media across North America. This year, winning products are being showcased here at SmileCon. Attend- ees have the unique opportunity to experience these Best of Class tech- nologies first-hand on the exhibition floor, in addition to hearing the panel members lecture on these products. Here in Las Vegas About the Cellerant Best of Class Technology Award Since the inaugural presentation in 2009, the Best of Class Technology Awards have grown to occupy a unique space in dentistry by creat- ing awareness in the community of manufacturers that are driving the discussion as to how practices will operate now and in the future. The 2021 Cellerant Best of Class Technology Award winners were selected by a panel of the most promi- nent technology leaders in dentistry: Paul Feuerstein, DMD, editor-in-chief for Dentistry Today; John Flucke, DDS, technology editor for Dental Products Report; Marty Jablow, DMD, known as America’s technology coach; Pamela Maragliano-Muniz, DMD, editor-in- chief of Dental Economics; Chris Sali- erno, DDS, editor-in-chief of Dental Economics; and Shuman. During the course of each year, the panel members seek out and con- duct research on potentially practice- changing technologies, with delib- erations on nominees and final voting typically taking place in February. Panelists are precluded from voting in any category where they have consulting relationships. The entire selection process is conducted and managed on a not-for-profit basis. For more information on the Celler- ant Best of Class Awards and the 2021 Award Winners, go to www.cellerant- consulting.com/best-of-class-2021. Visit the 2021 winners in the Best of Class Alley during SmileCon 2021. In addition, early-career dentists are invited to a special look Wednesday from 10 to 11 a.m. at the Cellerant Best of Class Technology Award winners in the Best of Class Alley in Dental Cen- tral, B-4519. Come and enjoy libations while taking advantage of exclusive deals, just for new dentists! About Cellerant Consulting Group Founded and led by Shuman, Cel- lerant provides strategic dental market insights, clinical expertise, implementation resources and sup- port to accelerate growth for client dental companies. Cellerant services include new concept incubation, clinical product evaluation, prod- uct development, continuing educa- tion program development and C.E. sponsorship, strategic branding and marketing, online marketing, content marketing and dental media relations management. As an orthodontist and former owner of a 10-doctor multi-specialty private group practice, Shuman guides clients to offer products that engage dental customers and provide sustained differentiation. Cellerant operates under a unique model that merges leading voices in clinical product evaluation and strategic part- ner companies to provide a menu of services from one easily accessible network.