CONTENTS 03 04 Dental Tribune International Media Print Media Dental Tribune & Dental Tribune Supplements Continuing Education Magazines Today Show Dailies Today @ IDS 2021 DTI Event Calendar 2021 Digital Media Dental Tribune Website Ortho Portfolio Dental Tribune Science Banner Advertising 05 06 07 08 09 10 11 12 13 14 15 16–17 Partner Content Distribution Package 18–21 Targeted Digital Marketing 22 23 24 Embedded Video Social Media Educational Media 25–26 DT Study Club 27 28 Live Operations and Hands-on Webinars Custom CE Campuses 29–30 Continuing Medical Education 31 CE Articles and DTI Podcast 32–35 Online Continuing Education Events 36–37 Dentalshow.today and Today @ Dental Weeks 2021 38–39 ROOTS SUMMIT 40–41 Marketplace 42–43 DDS.WORLD 44 Today / DDS.WORLD 45–46 Advertising Rates and Formats—Print 47 48 49 Advertising Rates and Formats—Digital General Terms and Conditions Media Sales Contact 02 The most current version of the DTI Media Kit is available at www.dental-tribune.com/advertise-with-us.

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Dental Tribune The world’s dental newspaper and industry representatives round out the edi- torial content, providing the most current opin- ions and developments in the broader field of dentistry. The most trusted source of news and informa- tion in the dental community, Dental Tribune reaches more than 1,275,700 dental profes- sionals around the globe via its print and digital editions. Please see page 45 for a full list of editions and advertising rates and formats. With its flagship publication, Dental Tribune, DTI has changed the way dental professionals around the globe access the latest news in their profession. Dental Tribune is an indepen- dent tabloid- format publication for general dental practitioners. First published in Chicago in 1892, today it is the largest global dental newspaper, in more than 30 editions in over 25 languages. In 2021, DTI will produce 222 issues of Dental Tribune, which will be distrib- uted in over 90 countries worldwide. Dental Tribune newspapers offer the latest news and information in an easy-to-read format that fits into the busy schedules of dental profes- sionals. They are filled with practical, up-to-date information on practice management, clinical procedures, industry news and local events. In addition, interviews with notable practitioners Dental Tribune Germany Dental Tribune Supplements Scientific and clinical content DTI offers a range of specialty supplements reporting on the latest developments within over a dozen specializations in dentistry. Tribune and Surgery Tribune—combine clinical topics and case reports by practitioners and respected specialists from around the globe. The Dental Tribune supplements—Cosmetic| Esthetic Tribune, Endo Tribune, Hygiene Tri- bune, Implant Tribune, Lab | CAD/CAM | Dig- ital Tribune, Laser Tribune, Ortho Tribune, Patient Tribune, Perio Tribune, Prevention Tribune, Prosthodontics Tribune, Radiology The unique writing approach makes state-of- the-art research accessible not only to spe- cialists but also to general practitioners, thereby providing all dental professionals with the latest research in these exciting areas of dentistry. Often included within the pages of the flagship Dental Tribune newspapers, with rotating topics throughout the year, these spe- cialty supplements provide an additional incentive to dental professionals to read each edition of the Dental Tribune newspapers front to back. Please see page 45 for a full list of editions and advertising rates and formats. OEMUS MEDIA AG · Holbeinstraße 29 · 04229 Leipzig · No. 1/2020 · Leipzig, 24. Juni 2020  facebook  Newsletter Praxishygiene next level G N I M O C P U Fortbildung immer gern, aber unter den aktuellen Umständen? Ja, dank des modu- lar aufgebauten Hygieneseminars. So gefällt uns Fortbildung – mit Abstand – am besten! Snack smarter Endlich Pause! Jetzt schnell ’nen Refresher? Gar kein Pro blem mit unseren super einfachen Rezepten. › Mehr auf S. 34 UPCOMING Perfekt gemischtes Doppel THEORIE & PRAXIS Jetzt aber: Prophy trotz Corona Allmählich füllen sich die Terminkalender in den Praxen wieder, Zeit wird’s! Jetzt zeigt sich, wer sein Präventionskonzept schon vorher erfolgreich an den Patienten bringen konnte. Aufschlag für die Partie MUNDHYGIENETAG Damit es auch bei euch rund und Deutscher Präventionskongress der läuft, gibt’s Tipps von DH DGPZM im November in Bremen. Sabine Kittel. › Mehr auf S. 40 SNACK CHECK › Mehr auf S. 41 › Mehr auf S. 28 NACHGEBOHRT Am Arbeitsplatz Schmetterlinge im ganz, wo die Liebe eben hin- Bauch? Das Klischee vom Zahnarzt fällt. Wie es ist, die „Frau vom Chef“ und seiner Assistentin gibt’s gar zu sein, erzählt ZFA Sabina Metzler nicht mal so selten auch in echt – ganz offen im Interview. › Mehr auf S. 36 GEHT’S NOCH?! Hier gibtʼs was auf die Ohren! Achtung, Suchtgefahr – diesmal im positivsten Sinn! Mit ihrem Podcast Dentalhygiene 10.0 schließen die beiden Vollblut-Dentalhygienike- rinnen Nicole und Manuela eine bis dato klaffende Lücke im Strea- mingangebot und wirken mit ih- ren praxisnahen Themen definitiv ansteckend! Im Interview erzählen sie von ihrer besonderen Art, auf Skin Beauty trotz Maskenpflicht die Zahnwelt zu blicken. Unser nicht ganz freiwilliges „24/7-Accessoire“ hält leider einige Nebenwirkun- gen für die Haut bereit. Mit unseren Pflegetipps haben Pickel, Hautirrita tionen und Co. trotz Mund-Nasen-Bedeckungen garantiert keine Chance. NACHGEBOHRT › Mehr auf S. 42 › Mehr auf S. 30 N L Y A L S O N F E S SI O O R T A L P N E D PUBLISHED IN DUBAI www.dental-tribune.me May-June 2020 | No. 3, Vol. 10 AAE provides considerations for dental and endodontic care during COVID-19 crisis By American Association of Endodontists The American Association of Endo- dontists (AAE) announced several recommended considerations to its 8,000-plus endodontist and dentist members amid the COVID-19 out- break. The announcement came at a time when other dental organisa- tions revealed similar recommen- dations regarding dental care and emergency vs. non-emergency treat- ment. “Given the rapid and global spread of the COVID-19 pandemic, it is the responsibility of everyone—health care providers and fellow citizens— to do everything possible to reduce the spread of this infection,” said AAE President Dr Keith V. Krell. “While there is no simple solution to balancing delivery of oral health care and minimising the spread of the coronavirus, there is much we as endodontists and dentists can do to help reduce its spread.” Along with these recommendations, the AAE also published on its web- site, ahead of its publication in the May issue of the Journal of Endodon- tics, a review coauthored by Dr Ken M. Hargreaves providing an over- view of the epidemiology, symp- toms and routes of transmission of COVID-19. In addition, specific rec- ommendations for dental practice are suggested. “Advance publishing of this very im- portant guidance has been critical in getting our members up to speed on the situation we’re facing,” Krell said. “In the coming days, we’ll continue to respond accordingly as the situa- tion changes.” m o c . k c o t s r e t t u h S / L a y i l u Y © The AAE’s recommendations are as follows: – We agree with the CDC as well as professional organisations such as the ADA in recommending post- ponement of non-urgent oral health care for up to three weeks. – Examples of urgent conditions re- quiring oral health care may include severe dental pain, abscess with lym- phadenopathy, or a dental infection- related fever. – Some urgent conditions may be treated with appropriate analge- sics or antibiotics. A recent report from the British Medical Journal recommends acetaminophen over ibuprofen. While providing phar- macological treatment, practition- ers can continue to monitor patient responses by telephone contact. – If pharmacotherapy is insufficient, the recent review co-authored by Dr Ken M. Hargreaves summarises con- siderations for appropriate dental care. – As of now, the impact of the epi- demic varies across the country. Ac- cordingly, the recommendations of our members’ local and state dental societies should be reviewed. As this pandemic evolves, new rec- ommendations will likely emerge. We advise to follow updates on AAE website. Source: American Association of En- dodontists AD EXPAND YOUR MIND ADAPTIVE. EASY. SAFE. EFFICIENT. www.fkg.ch/xpendo 06 G U A L M EETIN N A O A N IMPLANT TRIBUNE The World’s Dental Implant Newspaper · U.S. Edition MARCH 2020 — Vol. 15, No. 2 www.dental-tribune.com HYGIENE TRIBUNE The World’s Dental Hygiene Newspaper • Italian Edition OrthO TRIBUNE The World’s Orthodontic Newspaper | Greek Edition Aprile 2020 - anno XI n. 1 di Dental Tribune Italian Edition - Aprile 2020 - anno XVI n. 4 Allegato n. 1 www.dental-tribune.com EΛΛΑ∆Α, IΑΝΟΥΑΡΙΟΣ-ΦΕΒΡΟΥΑΡΙΟΣ 2020 ΤΟΜΟΣ 8, ΤΕΥΧΟΣ 1 Honored at the AO By AO Staff Patrick J. Henry, BDSc, MSD, DDSc (hc), a prosthodontist from Chittering, Australia, is the 13th recipient of the Nobel Biocare Brånemark Osseointegration Award. He will receive this distinguished award on March 19 during the opening symposium of the Academy of Osseointegration’s (AO) 2020 Annual Meeting in Seattle. Made possible by a grant from Nobel Biocare, this annual award is bestowed by the Osseointegration Foundation, the philanthropic arm of the Academy of Osseointegration. It honors an individual whose contributions to implant dentistry are exemplary in any or all of the foundation’s mission categories: research, education and charitable causes. Australian prosthodontist Patrick J. Henry will receive the Nobel Biocare Brånemark Osseointegration Award (inset) at the Academy of Osseointegration Annual Meeting in March. Photo/Provided by AO Dr. Henry holds professorial and research fellowship appointments at several universities. A retired AO fellow, he was a director on the AO board from 1998-2001. He has conducted continuing education pro- grams in 43 countries, is a contributor to eight textbooks and author/ co-author of 110 publications. In 1982, Henry established the Perth Osseointegration Training Centre, subsequently designated as the Brånemark Centre, Australia. On March 21, Henry will provide an exclusive presentation entitled, “Some Aspects of Dogma and Confirmation Bias” at the annual Tita- nium Society breakfast meeting. Members of this limited circle par- ticipate in selecting the recipient of this award. Registration for AO’s Annual Meeting is still available online at https://ao2020.osseo.org/ or on site at the Washington State Convention Center. AD SPECIALE Oliva Marchisio è la nuova Presidente eletta dell'Oral Health Research Group dello IADR Prestigioso riconoscimento per la dott.ssa Olivia Marchisio che da marzo 2020 è stata nominata nuovo Presidente eletto SPECIALE Effetto delle polveri da profilassi sui materiali odontoiatrici a distanza ravvicinata – Studio in vitro L’articolo propone uno studio realizzato durante il master universitario dell’Istituto Stomatologico Toscano con l’obiettivo di analizzare l’effetto di alcune polveri usate per l’air-polishing sui materiali odontoiatrici. pagina 20 pagina 14 La terapia parodontale non significa l’eliminazione dei batteri Il dott. Simone Marconcini non si definisce un parodontologo anche se se ne occupa. In questo settimo Congresso dell’Istituto Stomatologico Toscano ha parlato, in qualità di ricercatore e a capo del gruppo di ricerca dell’Istituto, dell'evoluzione delle conoscenze. Dottore ci spieghi meglio cosa state cercando esattamente. Stiamo cercando di portare l'atten- zione del clinico in luogo un po’ di- verso da quello dove è stata finora. Per anni siamo stati abituati a ri- condurre la nostra terapia all'elimi- nazione dei batteri. Oggi sappiamo che limitare la terapia all’elimina- zione dell’agente putativo causale è un qualcosa di limitante, perché si- gnifica innanzitutto chiedersi come quel paziente sia arrivato in questo stadio e soprattutto significa chie- dersi quale sarà il futuro di questo paziente; noi oggi siamo più portati a ragionare in modo diverso secon- do i criteri che vanno sotto il nome di “precision medicine”, medicina di precisione, con l'idea di classificare il paziente attraverso i fattori di rischio o la risposta al trattamento, che rap- presentano i cardini di questo nuovo orientamento medico. È abbastanza trendy la mini invasività così come il tema dei probiotici. È attinente alla vostra ricerca immagino… Sicuramente. Tutto quello che è in grado di modificare in senso positivo il metabolismo delle cellule e la gua- rigione, per esempio a seguito di un intervento chirurgico, deve essere ad oggi preso in considerazione. Parlia- mo di mini invasività, che nasce da un’acquisizione spontanea a nostro avviso di consapevolezza di quelle che sono le esigenze di una moder- na medicina. Significa riduzione dei tempi, dei costi del materiale e bio- logici sul nostro paziente. Significa rispettare quello che è l'oggetto delle nostre attenzioni. I probiotici sono un qualcosa che ci piace perché ci aiutano a ridurre i farmaci che noi diamo ai nostri pazienti, sono un ri- medio molto interessante dal punto di vista biologico, di competizione tra batteri e, quindi, tendenzialmente ci aiutano a lavorare sulla creazione di un ambiente positivo. Dunque possiamo dire probiosi, eubiosi anziché disbiosi? Diciamo che se parliamo di salute parliamo di un’eubiosi, la disbiosi è una condizione in cui l'equilibrio non c'è più, in cui batteri cambiano e quindi c’è un problema diverso. Quindi sicuramente è ricerca dell’eu- biosi. Patrizia Biancucci Igienista “collaboratrice” in chirurgia computer-assistita personalizzata La dottoressa Giuliana Bontà, igienista e vicepresidente dell’AIDI, ha fatto una relazione che riguarda la funzione dell’igienista a supporto e in collaborazione con il chirurgo. Ci dica in poche parole i temi affrontati. Ho affrontato quella che è la collabo- razione che si può instaurare tra l’igie- nista dentale e l’odontoiatra in merito alla chirurgia computer assistita, per- ché l'igienista dentale può essere di sup- porto al chirurgo soprattutto nella fase di progettazione del lavoro protesico. Questa è una novità. Sì perché l’igienista dentale vede il pa- ziente e soprattutto conosce quelle che sono le abilità manuali dello stesso, la sua capacità di collaborazione nel sa- per mantenere i tessuti ben detersi e quindi sani. Questo permette di riferire all’odontoiatra tutte queste informa- zioni di modo che lui possa progettare il lavoro protesico personalizzato e ad hoc sul paziente. Nella sua relazione diceva anche che i pazienti non sempre riescono a comunicare con il medico come invece riescono a fare forse di più e meglio con voi igienisti. Perché spesso i pazienti hanno ver- gogna e difficoltà nel fare troppe do- mande all’odontoiatra, quindi siamo costretti a volte a rispondere a quelli che sono i dubbi che il paziente ha ancora, cercando di supportarlo nella compren- sione del lavoro che viene svolto. Questo significa che l’igienista deve necessariamente conoscere molto bene tutti gli step e le procedure chirurgiche per poter comunicare in modo giusto con il paziente che dovrà affrontare gli interventi. Certamente è fondamentale per l’igie- nista conoscere tutte le varie fasi della procedura, sia per quanto riguarda le fasi di raccolta delle informazioni che la fase di progettazione e mantenimento successivo, perché è importante co- noscere i vari step della procedura per poter poi essere di supporto al paziente. Questo significa quindi che l'igienista del futuro è un po' più ad ampio raggio rispetto alla sola igiene orale. L’igienista deve collaborare proprio con l’odontoiatra, il chirurgo e con tutte le specialità poiché fa parte del team odontoiatrico. Patrizia Biancucci Il sistema per la profilassi Premium a 360° da Dürr Dental. Gli specifici prodotti per la profilassi coordinati tra loro e il manipolo a getto di polvere MyLunos®, dotato di serbatoio intercambiabile, rappresentano la soluzione per lavorare in studio in modo particolarmente efficiente e rilassato. Lunos® fa splendere il sorriso del team dello studio, del dentista e del paziente. Per maggiori informazioni consultare il sito www.lunos-dental.com A D Έμμεση συγκόλληση: Ψηφιακή τεχνική έναντι της συμβατικής μεθόδου Dr. A.Fortini Ειδικός Ορθοδοντικός και δι- ατηρεί ιδιωτικό ιατρείο στη Φλωρεντία της Ιταλίας Dr E..Carli Ειδικός Ορθοδοντικός και δι- ατηρεί ιδιωτικό ιατρείο στο Fivizzano της Ιταλίας Dr. A.Caburlotto Ειδικός Ορθοδοντικός και δι- ατηρεί ιδιωτικό ιατρείο στη Βενετία της Ιταλίας Dr. G.Fortini Ειδικός Ορθοδοντικός και δι- ατηρεί ιδιωτικό ιατρείο στη Φλωρεντία Dr. F.S.Smith Ειδικός Ορθοδοντικός στην Οδοντιατρική Σχολή του Πανε- πιστημίου Nova Southeastern στις ΗΠΑ Ένα από τα παράξενα χαρακτηριστικά των τε- χνικών με ευθύ σύρμα είναι οι ενσωματωμένες ρυθμίσεις των κορυφών, της περιστροφικής δύναμης και εντός-εκτός στα ορ- θοδοντικά άγκιστρα, που μειώνουν την ανάγκη για τη δημιουργία κάμ- ψεων πρώτης, δεύτερης και τρίτης τάξης στο σύρμα. Αυτό έχει ως επακόλουθο πως η ακρίβεια στην τοποθέτηση των ορθοδοντικών αγκίστρων έχει τεράστια σημασία για την πραγματοποίηση των σωστών ρυθμίσεων και για την επακό- λουθη προβλεψιμότητα του απο- τελέσματος, καθιστώντας έτσι τη συγκόλληση ένα από τα ση- μαντικότερα βήματα ολόκληρης της θεραπείας. Με την άμεση συγκόλληση, υπάρχει υψηλό περιθώριο σφάλ- ματος στην θέση του ορθοδο- ντικού αγκίστρου, λόγω τόσο της εμπειρίας του οδοντιάτρου όσο και της δυσκολίας στην επι- σκόπηση. Τα σφάλματα τοποθέτησης που μπορούν να πραγματοποιηθούν εντοπίζονται στον οριζόντιο, κα- τακόρυφο και εγγύς άπω άξονα και μπορούν να δημιουργήσουν την ανάγκη για επανατοποθέτη- ση των ορθοδοντικών αγκίστρων κατά τη διάρκεια της ορθοδο- ντικής θεραπείας, με συνέπεια απώλεια χρόνου. Με την πάροδο των χρόνων, έχουν αναπτυχθεί τεχνικές έμ- μεσης συγκόλλησης για να κα- ταστήσουν την τοποθέτηση πιο ακριβή και τη διαδικασία όσο το Tόμος 8 - τεύχος 1 δυνατό πιο σύντομη. Στόχος αυτής της μελέτης ήταν να συγκριθεί μία νέα, ψηφιακά υποβοηθούμενη μέθοδος έμμε- σης συγκόλλησης (Transfer Bite Leone) με τη συμβατική τεχνική των δύο διαφανών δισκαρίων, εφαρμόζοντας τη μέθοδο διαχω- ρισμού στόματος για αξιολόγη- ση της ποσότητας της εναπομεί- νασας ρητίνης γύρω από τη βά- ση του ορθοδοντικού αγκίστρου και στις διαδικασίες. Για να αποφευχθούν διαφορές λόγω της τοποθέτησης, χρησι- μοποιήσαμε το ίδιο εξειδικευ- μένο πρόγραμμα και για τις δύο μεθόδους. Αρχεία STL, που λήφθηκαν από ενδοστοματική σάρωση του φραγ- μού ή σάρωση γύψινων εκμαγεί- ων, φορτώθηκαν και επεξεργά- στηκαν με το λογισμικό Leone Maestro 3D Ortho Studio (AGE Solutions). Αυτό το ψηφιακό εργαλείο επι- τρέπει το διαχωρισμό και τη μέ- τρηση του εύρους και του ύψους των δοντιών και τον επακόλουθο προσδιορισμό του επιμήκη άξονα και του μέσου ύψους της κλινι- κής μύλης, για να διευθετηθούν ψηφιακά τα ορθοδοντικά άγκι- στρα στη σωστή θέση. Ο οδοντίατρος μπορεί να αλλά- ξει αργότερα το ύψος τοποθέτη- σης, την περιστροφική δύναμη, την κορυφή και την περιστροφή για να επιτύχει μία απολύτως εξατομικευμένη και στρατηγι- κή τοποθέτηση των ορθοδοντι- κών αγκίστρων για το περιστα- τικό (εικ. 1). Εικ. 1. Ρύθμιση λειτουργίας Dental Studio-Ortho Studio Μόλις επιτευχθεί η ιδανική θέ- ση των ορθοδοντικών αγκίστρων, χρησιμοποιήσαμε το λογισμικό Maestro 3D για να λάβουμε ένα αρχείο που επέτρεπε την τρισ- διάστατη εκτύπωση του εκμα- γείου στο οποίο, στο αριστερό ημιμόριο, τα ορθοδοντικά άγκι- στρα ενσωματώθηκαν για να μπορεί να χρησιμοποιηθεί για ΟT σελίδα 33 © nik macmillan – unsplash.com © okfoto – stock.adobe.com© rawpixel.com© Dmitry Kalinovskys /Shutterstock.com© Vasyl – stock.adobe.com© karpenko_ilia – stock.adobe.com© Oksana-Schmidt /Shutterstock.com© privat

Today Show Dailies The longest running trade show newspaper Today AEEDC Dubai 2020 A D Unique and new from Dürr Dental! duerrdental.com/ids-en Hall 10.1 F30-40 G39-41 Interview Trends in dentistry In preparation for IDS 2019, today met with Gerald Böse to speak about the event. The Koeln messe CEO highlights that visitors can look forward to an exciting week. » page 6 According to international market research, the global market for restorative dentistry products is experiencing persistent growth. » page 12 m o c . k c o t s r e t t u h s / s d a v n i r G s r a p s a K © l Final countdown to International Dental Show has started Biennial Cologne event to present global state-of-the-art in dentistry once again. By Dental Tribune International Latest products IDS will be showcasing the most up-to-date products and services currently available on the dental market. » pages 15–42 We speak Dental AD Hall 4.2 Aisle J 090 in total. Besides a large food court, Hall 5 will house, among others, some of the stands held by larger companies in the fi eld of consumer prophylaxis. Hall 5 is centrally lo- cated at the Koelnmesse grounds and its integration into IDS means that the entry boulevard can be uti- lised to reach nearby parking faci- lities, the bus station and the new visitor car park. Besides these arrangements, at the offi cial trade press conference for IDS, which was held on 23 Ja- nuary in Bonn in Germany, speakers and special guests discussed and presented the market developments and industry trends that will shape the forthcoming edition of the show. As the most important interna- tional business platform of the global dental industry, IDS offers compa- nies and experts from all over the world unrivalled opportunities. The demand for cutting-edge dental tech- nology is increasing on a global ba- sis, making it all the more important for dentists, dental clinics, dental laboratories and dental technicians to remain up to date on treatment possibilities and important trends and applications. At this year’s IDS, one of the fo- cal themes—which is affecting all in- dustries across the globe alike—is digitalisation. “[IDS is the] Davos of the dental industry,” said Koelnmesse CEO Ge- rald Böse, likening the Cologne event to the unassuming Swiss alpine town that boasts mega fi nancial clout through its hosting of the annual World Economic Forum. For Böse, the level of internationalism at the heart of IDS and the quality and depth of its industry coverage make it an ob- vious leader in worldwide dental events. But this status now comes with the challenge of accurately re- presenting the digitalisation of den- tal practice at the exhibition. This challenge is not without its pitfalls, commented Dr Peter Engel, president of Germany’s federal as- sociation of dentists (Bundeszahn- ärztekammer). “IDS will be—as it already was in 2017—characterised by digitisation, this time with an even stronger emphasis,” he ex- plained. Engel told press represen- tatives that the advancement of di- gitisation cannot be stopped and added the following caveat: while Let’s talk Future is now. MORE INVENTIVE LESS INVASIVE Booth M060 - N069, Hall 10.2 AD AD AD Hall 4.1, Booth D060/F061 being embraced, the progress of di- gitisation in dentistry must also be critically evaluated. Engel mused: “Which new digital technologies are actually having a positive im- pact for dentists? What is a ‘must have’, and what could be better described as a ‘nice to have’?”  4  With over 155,000 trade visitors from 157 countries attending, 2017 was once again a record year for IDS.  Digitalisation will remain the dominant topic in the dental industry in 2019.  From 12 to 16 March, the world’s largest trade fair for dentistry and dental technology will be held for the 38th time. The entire dental indus- try, including all international mar- ket leaders, will again be represen- ted at the International Dental Show (IDS) in Cologne in Germany. The or- ganisers have announced the partic- ipation of around 2,300 companies from over 60 countries, well over 70 per cent of which come from abroad, indicating the growing level of internationality at IDS. The most represented countries among the ex- hibitors will be China, France, Italy, the Republic of Korea, Switzerland, the UK and the US. Not only is the number of ex- hibitors larger this year, but owing to the high number of registrations, the organisers are anticipating that IDS 2019 will be able to repeat the excellent result of the previous event in terms of the number of vi- sitors too. Two years ago, 155,000 trade visitors from 157 countries at- tended. In accordance with this high visitor and exhibitor demand, a deci- sion was made to expand the exhi- bition space into Hall 5, bringing the show size to around 170,000 m² DTI’s event daily, today, is the world’s longest running trade show newspaper. Established in 1998, today has become the exclusive on-site planning tool for visitors and exhibitors at over 80 dental shows and congresses worldwide, such as IDS, Congrès ADF, AEEDC, CIOSP, IDEM, EuroPerio, the ADA annual meeting, the EAO congress, and GNYDM. As official media partner of FDI World Dental Federation, DTI has also been producing the FDI congress newspaper, World Dental Daily, since 2005. For over 20 years, today show dailies have been providing comprehensive coverage of every major dental event world- wide. Depending on the size of the event, daily editions with live event coverage are pro- duced. On-site editorial teams offer a com- prehensive recap of the previous day’s events with exclusive interviews, product launches and detailed insight into the event program. Additional content focuses on helping attend- ees make the most of their time at the event and includes floor plans, exhibitor lists, daily course offerings and information on local and social events. Importantly for advertisers, today primes attendees of these shows for making pur- chases and learning about products unfamil- iar to them. This allows exhibitors to take full advantage of this niche market. In addition, today increases booth traffic and sales because it lands directly in the hands of attendees before, during and after a show. Thus, the newspaper piques attendees’ pur- chasing interest, driving them to exhibitors’ booths and websites for more information after reading about a new product, special offer or giveaway in today. Editions include those listed in the event calendar on page 10. T H E L E A D E R I N M A T R I X S Y S T E M S A D 38th 38th International Dental Show • Cologne • 12–16 March 2019 38th International Dental Show • Cologne • 12–16 March 2019 # VITA YZ® ZIRCONIA SOLUTIONS Besuchen Sie uns auf der IDS Halle 10.1 Stand G 068 Halle 11.1 Stand G 019 16 NEU 17 Ein Teilmatrizensystem für ALLE Klasse II Kavitäten. P-I Brånemark Award dental bauer SHOFU Prof. Dr. Dr. Jörg Strub erhält renommierte Auszeichnung Prof. Dr Dr Jörg Strub receives prestigious accolade » 4 Unternehmen präsentiert neue Designwelt Company presents new design world » 6 Neue Produkte zum Schichten, Fräsen und Befestigen New products for layering, milling and bonding » 42 17 Neuer Standort: 5 2 3 4 11 AD 10 SHOW REVIEW 38th International Dental Show • Cologne • 12–16 March 2019 The state of the profession CED President Dr Marco Landi says opportunities and challenges lie ahead » 4 “The response has been fantastic” Matt Muramoto of DryShield talks about the company’s isolation system » 13 Planmeca puts on a show Extensive line-up of new products introduced at IDS 2019 » 30 MORE INVENTIVE LESS INVASIVE AD AD „In nur drei Minuten weiß ich, welcher People of today Typ ich bin.“ “In just three minutes, © Luke Gribble, DTI Halle 11.3 Stand G010/J019 AD “Innovation backed by science” An interview with Hans Geiselhöringer, President of Nobel Biocare I'll know what type I am.” Mit der Typberatung einen Intraoralscanner cara i500 im Wert von 16.990 EUR gewinnen. Win the intraoral scanner cara i500 worth EUR 16,990 with a type consulting. Mit der neuen Kampagne „Typbera- tung“, einem Abform-Schnelltest, zieht das Dentalunternehmen Kulzer große Aufmerksamkeit auf sich und © OEMUS MEDIA Kulzer bietet in Halle 10.1 auf über 600 m² unter anderem ausführliche Beratung zur analogen und digitalen Abformung. Eine erste Orientierung gibt der Online-Schnelltest. Kulzer’s booth in Hall 10.1 boasts 600 m² of space for detailed advice on analogue and digital solu- tions—an online service tool helps visitors prepare for their visit. gibt Zahnärzten zugleich eine Orien- tierung zum Thema „Welches Ab- formkonzept passt zu mir – analog oder digital?“. Kulzer fungiert hier als neutraler Berater. Mit Jörg Scheffl er, Kulzer Country Manager Deutsch- land, sprachen wir über das Konzept » 2 With the new campaign “Type con- sultation”, an impression quick test, the dental company Kulzer attracts a lot of attention and at the same time provides dentists with orientation on the topic “Which impression concept suits me—analogue or digital?”. In this case, Kulzer acts as a neutral consul- tant. OEMUS MEDIA spoke with Jörg Scheffl er, Kulzer Country Manager Germany, about the concept and the new intraoral scanner cara i500. Peter Malata, President of W&H „Unser Vorhaben ist es weiterhin die besten Lösungen für Zahnärzte anzu- bieten und unsere aktuellen Produkte untereinander zu vernetzen: dies tun wir bereits mit ioDent.“ “Our plans are to continue to pro- vide the best solutions for dental professionals, and to connect cur- rent products to each other: this we are already doing through our latest product called ioDent.” seit 1993 WIR SEHEN UNS! Halle 11.2, Gang Q, Stand-Nr. 019. m o c . T P E Z N O K - S A D w w w . IT’S TIME FOR TRUE CLARITY Booth M060 - N069, Hall 10.2 AD AD Wasserkeimen die „Blaue Karte“ zeigen Show water germs the “Blue Card” Auf der IDS 2019 ist BLUE SAFETY mit seinem neuen Wasserhygiene-Modul SAFEBOTTLE vertreten. BLUE SAFETY will be represented at IDS 2019 with its new SAFEBOTTLE water hygiene module. Bereits seit zehn Jahren ist der Wasserexperte BLUE SAFETY mit sei- nem SAFEWATER Hygiene-Technolo- gie-Konzept im Dienste der Wasserhy- giene unterwegs. Auf dem neu design- ten Messestand präsentiert das Un- ternehmen nun das neue Wasser- hygiene-Modul SAFEBOTTLE, das auch in ältere Behandlungseinheiten integriert werden kann. Als Marken- botschafter konnten die Münsteraner Hygiene experten den promovierten Zahnarzt und ehemaligen FIFA-Welt- schiedsrichter Dr. Markus Merk ge- winnen. Im Interview sprach OEMUS MEDIA mit den beiden BLUE SAFETY © OEMUS MEDIA Die beiden BLUE SAFETY Gründer und Geschäftsführer Jan Papenbrock (links) und Chris Mönninghoff. BLUE SAFETY Founders and Managing Directors Jan Papenbrock (left) and Chris Mönninghoff. Gründern und Geschäftsführern Jan Papenbrock und Chris Mönninghoff. Wie funktioniert das ganzheitliche SAFEWATER Hygiene-Technologie- Konzept für Dentaleinheiten? Wir sorgen mit dem ganzheitli- chen SAFEWATER Hygiene-Technolo- gie-Konzept für hygienisch einwand- » 2 Water expert BLUE SAFETY has been on the road for ten years with its SAFEWATER concept in the service of water hygiene. At the newly designed booth, the company is now presenting the new SAFEBOTTLE water hygiene module, which can also be integrated into older treatment units. The Müns- ter-based hygiene experts were able to win Dr Markus Merk, a dentist with a doctorate and past FIFA World ref- eree, as brand ambassador. In an in- terview, OEMUS MEDIA spoke with the two BLUE SAFETY Founders and Managing Directors Jan Papenbrock and Chris Mönninghoff.  Dental Tribune International met with Hans Geiselhöringer, President of Nobel Biocare, at the 2019 IDS to discuss the company’s latest inno- vations, its upcoming Global Sym- posium in Madrid, and what he sees as its future focus. Mr Geiselhöringer, a point of emphasis for Nobel Biocare at IDS 2019 was im- plant surfaces, with the company taking the opportunity to launch the Xeal abut- ment surface and the TiUltra implant surface. How does TiUltra build upon the success of the TiUnite implant surface? Well, there are several aspects to take into account when discussing implant surfaces. Over the decades- long history of implantology, there have been many different types of implant surfaces presented, includ- ing machined and anodised. As lead- ing innovators in the industry, we had both machined implants and im- © Tom Carvalho/DTI plants with the moderately rough TiUnite surface, which now has a wealth of science behind it and is one of the most clinically researched sur- faces on the market. This overall success showed the superiority of our implant surface, but also demonstrated the import- ant role that research plays at Nobel Biocare. We invested further into basic research to understand even better the early integration pro- cesses, which eventually led us to create two new implant surfaces, IDS reaffi rms its leading position as global dental trade fair This year exceeds previous results, increases internationality and quality. a trade fair in a class of its own and always sets new benchmarks. It ma- nages to surpass the already excel- lent results of the previous event ev- ery time.” Both visitors and exhibi- tors are impressed by IDS: it is only here that one encounters supply and demand of such an extent, quality and level of internationality. “IDS is the undisputed leading global trade fair for the dental industry,” he con- tinued. The offi cial fi gures confi rm the high level of internationality at IDS: 73.0 per cent of the exhibitors and 62.0 per cent of the visitors came from 166 foreign countries, including Ar- gentina, Australia, Brazil, Canada, Chile, Egypt, Japan, Korea, New Zea- land, South Africa and the US. Re- garding the 6.0 per cent increase in fo reign visitors, IDS 2019 recorded signifi cant growth in the number of vi sitors from Asia (+23.1 per cent), Eastern Europe (+19.6 per cent), Af- rica (+17.0 per cent), Central and South America (+14.6 per cent) and North America (+5.3 per cent) specif- ically. » 2 © Koelnmesse/Thomas Klerx  The 2019 International Dental Show exceeded the results of the previous event and the orga- nisers attained their goals of greater internationality and higher quality in supply and deman d, boosting the satisfaction of both exhibitors and attendees.  The International Dental Show (IDS), which took place in Cologne in Ger- many from 12 to 16 March, fulfi lled the high expectations of the global industry and once again underlined its position as the leading trade fair. With 2,327 companies from 64 coun- tries participating, this year’s event welcomed 20 more exhibitors com- pared with two years ago, as well as 160,000 trade visitors from 166 countries. The overall number of visitors rose by 3.2 per cent (about 5,000 more people) and the num- ber of foreign trade visitors by 6.0 per cent. Gerald Böse, CEO of Koelnmesse, which stages the show, said: “IDS is Xeal and TiUltra, that cater for the specifi c needs of each area and sur- face of the restoration. TiUltra, spe- cifi cally, has a surface topography that changes gradually to become moderately rough towards the im- plant apex and surface chemistry designed to positively interact with cells and improve osseointegration. Along those lines, a key indicator of implant success has been osseo- integration. However, Nobel Biocare is promising to go beyond this with the Mucointegration era. How do Xeal and TiUltra allow for this era to commence? Given that we have more than 100,000 TiUnite implants documen ted in clinical studies, we know that im- plant success is infl uenced by various factors, such as implant placement, maintenance protocol and prosthetic » 2 design. www.smylemag.com AD 4–8 September 2019 AD Dentistry’s New Online Marketplace Easily organize your schedule Detailed status and treatment planning E-learning and news platform Accessible from anywhere Online shop Track inventory Inventory Management Practice Management Online Shop News & Education TRY IT NOW FOR FREE! www.dds.world Today show preview Today show daily Today show review Today corporate edition – distributed free of charge by – user-friendly guide for visitors mail and via e-paper to pre-registered visitors, importers, dealers, distributors and opinion leaders two weeks prior to a show – content: preliminary floor plan, exhibitor list, general informa- tion, interviews, product news and industry reports 08 and exhibitors – published in the dominant business language of the host country – distributed free of charge by mail and via e-paper to pre-registered visitors, importers, dealers, distributors and opinion leaders two weeks after a show – customized editions for corporate events and trade shows, or as a supplement to the main issue of a specific today at an event – designed to suit the specific – distributed free of charge at – content: recap of the show’s needs of the advertiser most important news and overview of upcoming shows/events – service includes editorial support and a requested number of print copies the exhibition entrances, in the halls, at registration desks, at main transport points and at official convention hotels, as well as via e-paper – content: floor plan, ex hibitor list, general information, interviews, product news, industry reports, daily course offerings and social event schedule

DTI Event Calendar 2021 Print and digital options for events not listed are also available. Last update: April 2021 Show preview Show daily Online edition Prices in euros** Date Event/City Editions Distribution* Language 1/1 page 1/2 page 1/4 page 1/8 page Jan 28–30 Feb 12–14 Feb 18–20 Feb 25–27 Mar 12–13 Apr 1–3 Apr 21–24 Apr 26–29 May 6-8 May 10–13 May 13–15 May 13–15 May 18-22 May 27–30 Jun 2–4 Jun 4–6 June 9–12 June 9–12 June 18–20 June 24–26 June 25–27 June 29–1July Sept 9–11 Sept 9–11 Sept 16–18 Sept 20–23 Sept 22–25 Sept 26–29 Sept 27–Oct 2 Sept tba Oct 7–9 Yankee Dental Congress AAO Winter Conference ICOI Winter Implant Symposium/Boston CDS Midwinter Meeting Thomas P. Hinman Dental Meeting/Atlanta SIDC/Riyadh AAE Annual Meeting/Atlanta Dental Salon/Moscow ODA Annual Spring Meeting Dental South China/Guangzhou SSER International Congress of Esthetic Dentistry/Bucharest CDA Spring APDC/Colombo AAPD/Boston Buldental/Sofia SIDEX/Seoul AGD/Austin Sino-Dental/Beijing ADHA Annual Conference/Phoenix Expodental Scientific Congress AAO Annual Session/Boston AEEDC/Dubai Expodental Meeting/Rimini CDA Fall/San Francisco CEDE/Lodz Dental-Expo/Moscow IDS – International Dental Show/Cologne FDI World Dental Congress/Sydney (World Dental Daily) AAOMS Annual Meeting/San Antonio Journées dentaires internationales du Québec/Montreal Sofia Dental Meeting/Sofia Oct 9–12 Oct 11–15 Oct 14–16 Oct 14–16 Oct 15–16 Oct 21–23 Oct 21–23 Oct 22–24 Oct 27–30 Oct 27–30 Oct tba Oct tba Nov 4–7 Nov 5–6 Nov 10–13 Nov 11–13 Nov 11–13 Nov 12–13 Nov 17–19 Nov 23–27 Nov tba Nov tba Nov 28–Dec 1 tba * Cumulative print distribution for event. | ** VAT not included. China Dental Show/Shanghai ADA/Las Vegas Pragodent/Prague EAO/Milan Fachdental Südwest/Stuttgart Dentex/Brussels Bayerischer Zahnärztetag/Munich GREATIST/Istanbul ACP Annual Session/San Diego DenTech China/Shanghai World Dental Show/Mumbai Beirut International Dental Meeting/Beirut AAP Annual Meeting/Miami Infotage dental/Frankfurt AAID Annual Conference/Chicago PNDC/Seattle Dental World/Budapest Infotage Dental/Munich CAD/CAM Digital & Dental Facial Cosmetic Conference/Dubai Congrès ADF/Paris Expodentária/Lisbon (OMD today) AMIC Fall/Mexico City GNYDM/New York CIOSP/São Paulo 1 Print 2,000; Digital 23,000 | 2 Print 4,000; Digital 9,000 | 3 Print 20,000; Digital 100,000 3 3 1 3 3 1 3 1 2 1 1 3 1 3 1 1 2 1 2 1 3 2 1 3 1 1 5 3 3 2 1 1 3 1 2 1 1 1 1 2 1 1 1 3 1 1 2 3 1 1 3 1 2 4 4 52,000 52,000 2,000 52,000 12,000 5,000 12,000 10,000 52,000 15,000 1,500 52,000 8,000 12,000 6,000 4,000 12,000 15,000 8,000 15,000 15,000 20,000 10,000 12,000 8,000 15,000 15,000 6,000 8,000 6,000 10,000 9,000 13,0002 10,000 8,000 6,000 20,000 25,0001 6,000 10,000 10,000 1,000 9,000 8,000 2,000 10,000 7,500 8,000 20,000 18,000 4,000 120,0003 16,000 40,000 Cosmetic | Esthetic Endo Hygiene Implant Ortho Perio Maxillofacial Surgery 3,450 3,450 2,950 3,450 2,950 2,950 2.950 2,950 3,450 3,450 2,950 3,450 2,950 3,450 2,950 2,950 3,450 3,450 2,950 3,450 3,450 3,450 2,950 3,450 2,950 3,450 3,450 2,950 2,950 2,950 2,950 2,950 2,450 2,950 2,450 2,450 2,450 2,450 2,950 2,950 2,450 2,950 2,450 2,950 2,450 2,450 2,950 2,950 2,450 2,950 2,950 2,950 2,450 2,950 2,450 2,950 2,950 2,450 2,450 2,450 2,450 2,450 1,950 2,450 1,950 1,950 1,950 1,950 2,450 2,450 1,950 2,450 1,950 2,450 1,950 1,950 2,450 2,450 1,950 2,450 2,450 2,450 1,950 2,450 1,950 2,450 2,450 1,950 1,950 1,950 English English English English English English English Russian English Chinese Romanian English English English Bulgarian Korean English Chinese English Spanish English English Italian English Polish Russian See page 9 for full list of products and rates English English English/French Bulgarian Chinese English Czech English German French/Flemish German Turkish English Chinese English English English German English English Hungarian German English French Portuguese Spanish English Portuguese 3,450 2,950 2,950 3,450 2,950 2,950 3,450 2,950 2,950 3,450 2,950 2,950 2,950 2,950 2,950 3,450 2,950 2,950 2,950 3,450 2,950 3,450 3,450 3,950 2,950 2,450 2,450 2,950 2,450 2,450 2,950 2,450 2,450 2,950 2,450 2,450 2,450 2,450 2,450 2,950 2,450 2,450 2,450 2,950 2,450 2,950 2,950 3,450 2,450 1,950 1,950 2,450 1,950 1,950 2,450 1,950 1,950 2,450 1,950 1,950 1,950 1,950 1,950 2,450 1,950 1,950 1,950 2,450 1,950 2,450 2,450 2,950 1,950 1,950 1,450 1,950 1,450 1,450 1,450 1,450 1,950 1,950 1,450 1,950 1,450 1,950 1,450 1,450 1,950 1,950 1,450 1,950 1,950 1,950 1,450 1,950 1,450 1,950 1,950 1,450 1,450 1,450 1,950 1,450 1,450 1,950 1,450 1,450 1,950 1,450 1,450 1,950 1,450 1,450 1,450 1,450 1,450 1,950 1,450 1,450 1,450 1,950 1,450 1,950 1,950 2,450

Dental Tribune Website Delivering daily news from the world of dentistry In addition to its successful global print publi- cations, DTI aims to deliver the newest dental content to its readers online. As an international online platform, www.dental-tribune.com is the only website that offers a combination of den- tistry-related news, clinical articles, research papers, product and industry information, job offers and continuing education opportunities in over 25 languages. Currently, the Dental Tri- bune website has over 3,100,000 page impres- sions per year. Google ranks www.dental-tribune.com, among the most comprehensive, up-to-date and influ- ential websites in dentistry, owing to continu- ously updated news feeds from correspondents and publishers from around the world. In order to benefit from this high Google ranking, as well as an ever-growing online audience, and to generate active sales leads, www.dental-tri- bune.com offers a number of advertising options, including various banner sizes and multimedia hubs for companies. 12

Dental Tribune Science www.dtscience.com Dental Tribune Science (DT Science) is an open-access platform that publishes high-qual- ity research and clinical papers in the fields of periodontology, implant dentistry, dental prost- hodontics and maxillofacial surgery. In order to promote wide dissemination to both practicing clinicians and researchers, access to all con- tents on the website is free of charge. The DT Science website, www.dtscience.com, reaches more than 100,000 dental professionals worldwide. In association with Dental Tribune International’s global media platform www.dental-tribune.com, the total reach exceeds 500,000. The plat- form’s aim is to facilitate new scientific and clin- ical knowledge at the highest possible level. The content focuses on original scientific articles, literature reviews, case reports and customized PDFs that will help readers apply evidence-based protocols for quality dental care and oral health. To ensure the validity of the content submitted, DT Science collaborates with several specialist reviewers within various dental specialties. Content submission, review and approval Papers may be submitted by authors who have funding for their research or clinical material from an industry partner. All papers are initially screened by the board for relevance, scientific content and quality. Once accepted, the manuscript is sent to the responsible associate editors and reviewers. It is then returned to the author for revision and thereafter submitted for copy editing. The decision of the Editor-in-Chief is made after the review process and is considered final. Sponsorship and advertising – one approved clinical paper – one sponsor logo published under ‘supported by’ at www.dtscience.com – one slide-in banner published with the approved paper at www.dtscience.com – one customized PDF containing the approved paper and one full-page advertisement – release of the approved paper in one DT Science e-newsletter Price €4,650 *Booking duration 3 months Specifications → Logo → Slide-in banner → Full-page advert → Content 1/1 page (full page) Vector graphic (SVG, AI, EPS) 1,200 × 2,600 pixels (mobile) 2,560 × 1,310 pixels (desktop) 210 × 297 mm (plus 3 mm bleed) Author guidelines 14

Partner Content Distribution Package Combined multimedia products Through its unique global publishers’ network, Dental Tribune Inter- national (DTI) offers a multitude of communication channels to reach the largest dental community worldwide. Companies who sign up for a Partner Content Distribution Package will have the opportunity to easily distribute contents via the Dental Tribune news website and selected regional, pan-regional, as well as international e-newsletters. Submitted contents, such as press releases, interviews, clinical cases, etc., will be professionally edited and proofread by the experienced DTI editorial team to tailor them to the needs of the target audience. In addition to providing the most versatile communication platform of the industry, the Partner Content Distribution Package includes a vast variety of useful tools. Partnering with the largest online dental com- munity is the key to search engine optimization (SEO). The Partner Content Distribution Package is built from content provided by part- ners and includes regular updates and editorial support. Additionally, company-related information published within the international DTI Benefits of becoming a DTI partner print and online portfolio is automatically made available at this mul- timedia hub, presenting valuable information for prospective local and international customers. Furthermore, this multimedia hub contains company-related information, news, product features, scientific stud- ies, photos, videos, upcoming courses and events and much more. This service is valid for 12 months and is automatically renewed in order to foster long-term partnerships with companies.* The Partner Content Distribution Package offers more than an all-encompassing source of information and content distribution. The features included in the package are effective engagement tools that result in scalable and guaranteed leads. *The Partner Content Distribution Package is automatically renewed for another 12 months at same conditions if it is not cancelled at least four weeks before expiry. – over 1.7 million visitors to www.dental-tribune.com per year – comprehensive global and local online representation at www.dental-tribune.com – brand marketing and sales lead generation – multimedia assistance and supervision of company-related the DTI team processes all content – no additional editorial or online project management is needed; content through the DTI team – Google ranking optimization and traffic support – DDS.WORLD extension: company showroom and product showcase on the growing e-commerce platform www.dds.world 16

Targeted Digital Marketing E-blasts and e-newsletters DTI’s unique publishing platform combines print, digital and educational media, offering a multitude of marketing channels to reach the largest dental community worldwide. In 2021, DTI’s e-newsletters will reach over 921,000 dental professionals in over 90 coun- tries. Targeted e-marketing campaigns are the most successful products in the DTI portfolio. Through customized email campaigns, our business partners can effectively engage cus- tomers and reach new markets. We guarantee a high deliverability rate for our e-blasts and e-newsletters, and boast open and click- through rates that exceed the industry stan- dard. Exclusive e-blasts are an ideal marketing tool for targeting selected markets. They contain company-specific content only, with company branding and a customized layout. The DTI email databases are highly targeted according to dental specialty. This provides our clients with a unique opportunity to reach both gen- eral dental practitioners and dental specialists easily. In addition, we offer assistance in con- tent design and scheduling, as well as analyt- ics to help assess the effectiveness of your campaign. Our informative e-newsletters are distributed to opt-in databases of dental professionals who subscribed to receiving news and prod- uct updates from the trusted Dental Tribune brand. With international, pan-regional (e.g. Europe, Asia Pacific or Latin America) and regional e-newsletters in the local languages, DTI can help you reach the entire world of dentistry. Our e-newsletters come out weekly or monthly, depending on the region, and offer attractive sponsoring options. Sent out on a quarterly basis, our specialty e-newsletters focus on specific clinical topics. Specialty e-newsletter topics include digital dentistry, endodontics, implantology, ortho- dontics and prevention. E-blast E-newsletter → Article → Skyscraper banner (336 × 600 pixels) → Rectangle banner (336 × 300 pixels) → Product teasers/ Company Partner Package 18

Corporate event e-newsletter Targeted Digital Marketing Corporate event e-newsletters The DTI global correspondents’ network offers coverage of your corporate event with an exclu- sive corporate event e-news letters, before, during and after the event. Designed to suit the specific needs of the client, this e-newsletter contains company- specific content only. Additionally, the digital sponsorship package can be combined with our today corporate edition offering. (Please see page 8 for details.) Package details – exclusive: company-specific content only – customized header and e-newsletter design (optional) – logo placement – article(s) and photo(s) at www.dental- tribune.com – up to four rectangle banners (336 × 300 pixels; JPEG, GIF or PNG) or one skyscraper banner (336 × 600 pixels; JPEG, GIF or PNG) with a link to the corporate website or corporate event website – link to Company Partner Package (if available) – three product teasers with a link to the product entry at www.dental-tribune.com 20 → Logo placement → Customized header → Skyscraper banner (336 × 600 pixels) → Rectangle banner (336 × 300 pixels) → Video → Slideshow

Embedded Video Greater brand awareness through videos No other marketing medium can communicate a message as quickly and effectively as a video. Therefore, Dental Tribune International offers the inclusion of videos in our email marketing campaigns, as well as in news articles at www.dental-tribune.com, in order to increase brand awareness among your existing and potential customers—our readers. Embedding of videos is available as part of an e-newsletter booking or digital campaign. Your video can be featured in a dedicated article either fully embedded in our web environment or inserted as a YouTube video. Please contact media sales (page 49) for more information. Fully embedded video Featured YouTube video 22

Custom CE Campuses DT Study Club Hands-on Webinars Live Streaming Live Operations EDUCATIONAL MEDIA DTI—Global learning communities 24

Webinar and Studio Live Streaming Specifications Webinar specifications Studio live streaming specifications – 45- to 60-minute online lecture in a virtual classroom, followed – up to 30-minute product presentation as live streaming by a 30-minute Q&A session – live broadcast accessible from anywhere in the world (no additional software is required) – technical support and fully equipped studio – one or two speakers – professional recording, editing and archiving of the lecture in the – high-resolution live streaming at · www.dental-tribune.com · www.dtstudyclub.com – professional recording, editing and archiving of the live streaming in the DT Study Club online archive – interaction with live attendees from all around the world – promotion of the live streaming, featuring your speaker and session, in relevant DTI print publications and the today show daily In 2021, the DT Study Club will hold a studio live streaming at IDS in Cologne. Please contact media sales (page 49) for more information. DT Study Club online archive – technical support, comprehensive briefing, and, if requested, assistance in finding a speaker and/or lecture topic – up to 1,500 live participants (more on request) – administration of CE credits from an ADA CERP-recognized provider – promotion of the webinar on the international DT Study Club platform and the DT website, and via the DTI social media channels – the client receives the list of all registered leads from non- GDPR- restricted regions (including country, name, address, phone and email, if provided) – where applicable, one follow-up email to all registered partici- pants will be sent by DTI (the material must be provided by the sponsor) – the virtual classroom features the company logo and a download area for brochures or catalogues – technical requirements: a stable broad band connection, a computer or mobile device, a camera and a headset 26

Custom CE Campuses The DT Study Club offers custom-branded e-learning sites that are hosted and managed by the DT Study Club team. Your customers can link to your own continuing education (CE) campus directly from your website. Your courses will be promoted on the international DT Study Club website, which receives regu- lar traffic from 300,000 members interested in quality CE. Present live and interactive webi- nars to your target market, whether regionally* or globally. After the live broadcast, an expe- rienced technical team will edit the recording and produce an accredited CE webinar to be featured on your CE campus. To see what your CE campus could look like, please check out the custom CE campuses we have already set up for Colgate, EMS, Henry Schein, Ivoclar Vivadent, mectron and Straumann. * Regional sites in local languages are available on request. Colgate: www.colgateoralhealthnetwork.com CURADEN: www.curadencampus.com HOME LIVE WEBINARS ON DEMAND WEBINARS VIDEOS DENTAL EXPERT FAQ !! 1CE LIVE WEBINAR Wed, 10 June 11:00 AM -03 (Sao Paulo) Corticotomy-assisted orthodontics Speaker: Dr. Robert Carvalho da Silva 1 1 Days : 2 2 Hours : 40 Minutes : 29 Seconds add to calendar other time zones WEBINAR DETAI LS REGISTER AS A MEMBER FOR FREE LEARN / EARN CE CREDITS Title First Name Last Name Email I would like to receive information (news, educational opportunities, events, etc.) from Mectron. mectron: https://education.mectron.com Straumann: www.campuslive.straumann.com Package details 1 10 6 00 1 – campus features: company branding, custom domain name, – ten 60-minute intercative live webinars per year, including techni- course listing and categories, personalized navigation, listing of teaching staff, discussion forums and blogs, and customized email templates cal support and production for placement in the webinar archives, as well as company branding in the online meeting room – campus promotion, which includes press releases announcing the – campus hosting and administration, which includes membership and administrative support, system maintenance and program hosting launch of the campus in the international DTI print and online portfolio, e-newsletters and e-blasts to all DT Study Club mem- bers, and much more – administration of credits from an ADA CERP-recognized provider 28 #"Home/About us/Contact

CE Articles 24-Hour Webinar ROOTS SUMMIT Online Education Week One- to Two-day Online Congress Podcast Dentalshow.today CME State-of-the-art education in the digital age 30

Online Continuing Education Events The new virtual congress movement in dentistry In 2020, DTI introduced a number of virtual continuing education event formats that allow companies to take their live events online easily. With full technical and administrative support from DTI, major companies 3Shape, GC Europe and Ivoclar Vivadent broadcast a series of live webinars presented by numer- ous international speakers over 24 consec- utive hours, a two-day online congress and a whole week of online education, respec- tively. The Dental Tribune (DT) Study Club offers a variety of online continuing education (CE) event formats that allow companies to broad- cast a vast number of lectures online to effec- tively reach out dental professionals of differ- ent specialties, including implantologists, endodontists or orthodontists. The virtual event portfolio ranges from one- to two-day events to online symposia that run for one whole week. The events will provide an interactive platform for dental professionals to enter into a dia- logue with well-known experts and learn more about the newest research and the latest innovations. In addition, participants have the opportunity to earn 1 CE credit for each single webinar. Designed to offer valuable benefits for indus- try partners and dental professionals alike, these unique event formats aim to generate qualified leads from the dental professional community for the host of the educa- tion-driven event. Please contact media sales (page 49) for more information. Features Package includes – accessible from all around the world – several interactive 60-minute live webinars – virtual classroom featuring the company logo and a down load area for brochures or catalogues etc. – customized navigation and listing of faculty and members – Q&A sessions after each webinar (depending on the duration of each lecture) – design, programming and management of a customized webinar website in close collaboration with the sponsor (requests for adjustments during development process are welcome) – administration of CE credits from an ADA CERP-recognized provider – professional recording and editing of all webinars, which will be made available in the DT Study Club archive (and for CE Campus clients in the corporate archive) – simultaneous translation Promotion Global promotion via: – Dental Tribune website – Dental Tribune International social media channels – DT Study Club community with more than 300,000 members – cross-promotion on the DT Study Club website – editorial coverage 32 Benefits – cost-effective alternative to exhibitions or congresses – no travel expenses for speakers or participants – live lectures are broadcast in real time via the Internet – promotes both direct sales and accurate use of products

Online Continuing Education Events One- to two-day online congress Companies, who desire to host an online congress on one or two days, have the opportunity to broadcast up to 16 interactive 60-minute live and on-demand webinars presented by several international speakers within a 48-hour period. GC Europe International MI Congress FREE ONLINE MI CONGRESS ON DEMAND WEBINARS DENTAL EXPERTS FAQ !" 34 $#. Dr.of.. Dr.Dr.. Dr.Dr.Home/Contact

Dentalshow.today Be in the spotlight of dental shows—anytime, anywhere Dental Tribune International (DTI) has been present at all major global events for more than 20 years with the world’s longest running trade show newspaper, today, including exclusive live coverage and com- munications before, during and after each show. DTI is now lifting its whole offering connected to dental events to the next level, address- ing the growing trend of hybrid formats. With a perfect mix of off- and online activities, DTI combines the trusted today brand with its newly launched dentalshow.today concept to help you maximize your suc- cess at upcoming dental events. – hybrid exhibition concept – extensive online product showcase for the duration of an event – accessible worldwide – in collaboration with or independent from existing shows – designed and tailor-made for: - exhibitors at on-site events, who are looking for higher visibility and lead generation, and want to reduce travel costs - companies not exhibiting at on-site dental shows around the world, wishing to reach out to existing customers and gain new sales leads Reach your markets as exhibitor without being on-site – live and online activities during major dental events (listed below) – custom-branded digital showcase at the available dental week platforms. DTI’s hybrid concept will offer you a unique chance to get connected with dental professionals attending the greatest dental shows worldwide, without necessarily being at the venue during the event. Ensure your participation at the top dental events throughout 2021 and boost your opportunities to interact with your target markets, share relevant details and educate customers about your brand and show your products and latest innovations at the events listed below. São Paulo Dental Week, April, 2021 Rimini Dental Week, June 17–19, 2021 Dubai Dental Week, June 29–July 1, 2021 Moscow Dental Week, Sept. 20–23, 2021 Cologne Dental Week, Sept. 22–25, 2021 Sydney Dental Week, Sept. 26–29, 2021 Paris Dental Week, Nov. 23–27, 2021 New York Dental Week, Nov. 28–Dec. 1, 2021 Dubai Dental Week, Feb. 8–10, 2022 Copenhagen Perio Week 2022, Spring/Summer 2022 Your guaranteed presence at dental events Dental Tribune International’s new digital platform will be your direct pass to the dental show scene worldwide. This unique platform allows you to easily update the global dental community about your latest product innovations, showcase products in an interactive and inno- vative way while offering online lectures, presented by key opinion leaders, to dental professionals worldwide. Furthermore, your presence in the platform will be promoted through strong marketing and com- munications activities that DTI will provide*. Global cross-promotion via: – Dental Tribune International’s websites and event e-newsletters – Dental Tribune International’s social media channels – the DT Study Club community with more than 300,000 members – the DT Study Club website – editorial coverage *Advertising channels to be selected by DTI. 36

ROOTS SUMMIT Premier global forum for endodontics The mission of ROOTS SUMMIT is to be an open and inclusive global learning forum accessible to anyone involved in the practice of endodontic therapy. Discussions regarding endodontic treatment, prognosis, current lit- erature, new equipment, patient well-being, and new protocols and procedures are mod- erated by a volunteer group of endodontists, in order to promote a professional and respectful dialogue. the Asociación Mexicana de Endodoncia), Spain, the Netherlands, Brazil, India, the UAE and Germany. These meetings have been known for the strength of their scientific pro- grams and their relevancy to clinical practice. For the 2018 edition, the organizers partnered with DTI for the second time and will continue to do so in 2021 when ROOTS SUMMIT is scheduled to take place in Prague, Czech Republic, on May 20-23. Although the meetings focus exclusively on the latest techniques and technologies in end- odontics, the organizers strongly encourage not only dentists specializing in the field to attend but also those who have an interest in endodontics, including general dentists and manufacturers and suppliers of endodontic products. Various sponsorship opportunities will be available, including booth space; materials, tools and product collaboration for hands-on courses; sponsor tables for product display and marketing material; related product infor- mation placement and product demonstration in online courses/videos that are available to participants as supporting material; as well as social event and lanyard sponsorships. Previous ROOTS SUMMITs have been held in Canada, the U.S., Mexico (in conjunction with www.roots-summit.com ROOTS SUMMIT is the premier global discus- sion forum for the dental specialty of endodon- tics. The meeting originally started as a mail- ing list of a large group of endodontic enthusiasts in the 1990s. Since the establish- ment of a dedicated Facebook group in 2013, ROOTS SUMMIT has increased its member- ship from just under 1,000 participants to its current level of more than 27,000, including many global endodontic opinion leaders. Well over 100 countries are currently represented in the group. 38

MARKETPLACE Transaction-based marketing 40

DDS.WORLD The new digital marketplace promotions, present their company profiles and interact directly with their customers at the moment they need to make a purchase decision. This highly targeted environment guarantees maximum exposure and rele- vance and will translate into leads and increased sales. DDS.WORLD is a full-service digital mar- ketplace for products, news, e-learning and practice management, and is directed at all participants in the dental industry: manu- facturers, dealers and dental professionals. Owing to its comprehensive approach, DDS.WORLD has the potential to become the most important platform in dentistry being conceived as an integrated tool to effectively address all the needs of the entire dental team. DDS.WORLD gives manufac- turers and dealers the opportunity to list their products, announce discounts and PRACTICE MANAGEMENT INVENTORY MANAGEMENT ONLINE SHOP NEWS & EDUCATION Company showroom and product showcase DDS.WORLD’s company showrooms provide you with the opportunity to fully inform poten- tial customers about the most important aspects of your company, including news, events, job offers, company history, contacts and product information. This all-encompass- ing multimedia hub links with a state-of-the-art product showcase, which is fully integrated with the web shop. Therefore, customers searching for your products will be directed to local dealers to place orders immediatly― all within one platform. Additionally, the con- tinuous activity on the platform through the news feed via www.dental-tribune.com results in a high Google ranking; thus, even nonmem- bers will be directed to the platform when they search for a specific product or service via Google. Benefits for dental professionals – cloud-based and mobile access – online management of appointments – product price comparison – patient treatment planning – easily organize your schedule – e-learning and news – universal login to all DDS.WORLD apps and the DT Study Club e-learning platform – inventory management – tracking of orders – direct purchase of products – smart restocking reminders – available in your local language – online reception desk – full product information, directly from the manufacturers 42

Today / DDS.WORLD The tradeshow newspaper of the digital age DTI’s event daily, today, is the world’s longest running trade show newspaper and has been published at all major global conferences over the past 20 years. DTI is now lifting the publication to the next level to address the growing trend of dental events moving into a digital format. E-paper editions of today/DDS.WORLD will be the perfect addition to your par- ticipation in the new era of online events in dentistry, maximizing your presence and the awareness of your potential customers and partners. The publica- tion will provide relevant information linked to online events, joining the rele- vance of a full-service digital market- place for exhibitors and dental profes- sionals to the strong coverage of today at major dental events worldwide. Offer- ing rich contents ranging from news, interviews, product launches, exhibitors’ highlights and a detailed online educa- tion program, today/DDS.WORLD will lead digital visitors through the event activities as well as provide the most essential information about companies and products. Benefits of advertising in today /DDS.WORLD – larger reach compared with offline events as the e-paper will be distributed to the databases of both DDS.WORLD and DTI (over 45,000 recipients) via the today event e-newsletter**, and the database of the event organizer – boost the contact and feedback with your audience through highly engaging add-ons like, video insertion, pop-ups, weblinks, 360-degree views and much more Advertising formats, rates and deadlines – easy-to-read-format plus a swift and reliable access for readers from anywhere at anytime – special discounts for DDS.WORLD to companies advertising in the editions 1/1 page (full page) 1/2 page vertical 1/2 page horizontal 1/4 page 1/8 page →Dimensions (w × h): 280 × 400 mm 210 × 297 mm 249 × 184 mm 122 × 184 mm 122 × 92 mm today/DDS.WORLD Digital Distribution databases DDS.WORLD and DTI Ad Rates 1/1 page 1/2 page 1/4 page 1/8 page Editorial Deadline Ad Submission Deadline Language * VAT not included. **Newsletter sponsoring available on request. 44 Prices in euros* 2,450 1,950 1,650 1,250 6 weeks prior to the event 4 weeks prior to the event English

Advertising Rates and Formats—Print CE magazines CE magazines Frequency Distribution Print Digital Language Cover package 2/1 page 1/1 page 1/2 page 1/4 page Prices in euros* International CAD/CAM ceramic implants cosmetic dentistry digital implants ortho prevention roots Regional CAD/CAM China (digital dentistry) Czech Republic & Slovakia (digital) Italy Poland (digital) cosmetic dentistry Czech Republic & Slovakia China (cosmetic & implants) Germany Turkey implants Czech Republic & Slovakia Italy Poland Turkey U.S. ortho U.S. prevention Czech Republic & Slovakia Italy Poland roots Czech Republic & Slovakia Turkey U.S. * VAT not included. 1 In China, digital distribution is via WeChat. 2 2 2 4 4 2 2 4 4 1 3 2 1 4 4 2 1 2 4 2 3 1 1 2 4 1 2 2 10,000 10,000 10,000 10,000 10,000 6,000 10,000 10,000 5,000 3,000 1,000 2,000 3,000 5,000 4,000 1,000 3,000 1,000 2,000 1,500 4,000 Subscription Subscription Subscription Subscription Subscription Subscription Subscription Subscription 30,0001 5,000 23,000 16,000 5,000 30,0001 28,000 18,000 5,000 23,000 16,000 18,000 35,000 English English English English English English English English Chinese Czech Italian Polish Czech Chinese German Turkish Czech Italian Polish Turkish English 6,750 6,450 6,750 6,750 6,750 6,750 6,750 6,750 6,750 6,750 6,750 6,750 6,750 6,750 6,750 6,750 6,750 6,750 6,750 6,750 6,750 5,250 5,450 5,250 5,250 5,250 5,250 5,250 5,250 4,750 3,950 4,750 3,950 3,950 4,750 3,950 3,950 3,950 3,950 3,950 3,950 4,750 3,250 3,450 3,250 3,250 3,250 3,250 3,250 3,250 2,650 2,450 2,650 2,450 2,450 2,650 2,450 2,450 2,450 2,450 2,450 2,450 2,650 2,450 2,950 2,450 2,450 2,450 2,450 2,450 2,450 1,950 1,750 1,950 1,750 1,750 1,950 1,750 1,750 1,750 1,750 1,750 1,750 1,950 1,950 1,950 1,950 1,950 1,950 1,950 1,950 1,950 1,450 1,250 1,450 1,250 1,250 1,450 1,250 1,250 1,250 1,250 1,250 1,250 1,450 — 35,000 English 6,750 4,750 2,650 1,950 1,450 3,000 1,000 2,000 3,000 2,000 4,000 5,000 23,000 16,000 5,000 18,000 35,000 Czech Italian Polish Czech Turkish English 6,750 6,750 6,750 6,750 6,750 6,750 3,950 3,950 3,950 3,950 3,950 4,750 2,450 2,450 2,450 2,450 2,450 2,650 1,750 1,750 1,750 1,750 1,750 1,950 1,250 1,250 1,250 1,250 1,250 1,450 Advertising formats—CE magazines 2/1 page (double page) 1/1 page (full page) 1/2 page 1/2 page 1/4 page → Dimensions (w × h): 420 × 297 mm 210 × 297 mm 210 × 148 mm 105 × 297 mm 105 × 148 mm 3 mm bleed required for all formats.| Special advertising formats are available on request. Please contact media sales (page 49) for more information. 46

General Terms and Conditions b) The Publisher has the right to withdraw an advertisement already pub lished if the Advertiser changes the content of the advertise- ment or if a hyperlink is subsequently changed, in which case the conditions of Section 3 will apply. 8 Guarantee of rights a) The Advertiser guarantees that it is in full possession of all rights necessary for the placement of an advertisement. The Advertiser shall not hold the Publisher liable within the framework of the contract for any claims by third parties that might arise through the violation of any laws. In addition, the Publisher is released from the costs of legal defense. The Advertiser is obligated to support the Publisher in good faith in its defense against third parties by providing all information and documents as requested. b) The Advertiser passes all necessary copyrights for the use of an advertisement in all forms of online media, including the inter- net, to the Publisher. This includes the right of use, ancillary copy- right and other rights, in particular the right to duplicate, circulate, transmit, broadcast, abstract from a database, and call, both with regard to time and content, to the degree necessary for the fulfill- ment of the contract. The above-mentioned rights are always to be granted without restriction and authorize the Publisher to place an advertisement according to the current technical standards using all forms of available media. 9 Commercial letter of confirmation/cancellation Written confirmation of a contract previously negotiated between the Advertiser and the Publisher, and sent by the Publisher shall be deemed accepted by the client according to Section 362 of the German Commercial Code unless an objection is lodged within 14 days of receipt. A fee of 50% of the amount shall be charged for a cancellation received until four weeks before the start of the booking period specified in the order confirmation. For a cancel- lation within four weeks prior to the booking period, a cancellation fee of 100% shall apply. 10 Publisher’s guarantee a) The Publisher guarantees the best possible reproduction of the provided content of the advertisement in accordance with the current technical standards. The guarantee does not include neg- ligible errors. A negligible error is an error caused by the use of unsuitable software or hardware (e.g., a browser); a breakdown of a communications network belonging to another provider; a computer breakdown; incorrect, incomplete or out-of-date proxy server configurations (message buffers); a break down of the adver- tisement server lasting no longer than 24 hours (cumulated or continuous) within a 30-day period after the start of the Placement Period agreed on contractually. A breakdown of the advertisement server over a considerable period (i.e., more than 10% of the Placement Period) will release the Advertiser from duty of payment for the period of the breakdown. Further claims are excluded. b) If the reproduction quality of the advertisement is unsatisfactory and constitutes a significant error, the Advertiser has the right to a reduction of payment or a perfect replacement, but only to the extent that the advertisement is affected. If the replacement is unsatisfactory or unacceptable, the Advertiser has the right to a reduction of payment, or to withdraw from the contract. c) If there are nonobvious errors in the advertisement, the Adver- tiser shall have no claim in the event of the unsatisfactory repro- duction of the advertisement. The same applies if the advertise- ment is placed several times and if the Advertiser does not draw the Publisher’s attention to the error(s) before the next placement. 11 Default If an Advertising Order cannot be carried out for reasons for which the Publisher cannot be held liable, in particular software or other technical problems; a breakdown of the computer system; a strike; legal provisions; interference in the sphere of responsibility of third parties (e.g., other providers), network operators or service pro- viders; or for similar reasons, then the Advertising Order will be repeated if possible. The Publisher is still entitled to payment for an Advertising Order that is carried out again after the disruption has ceased and within a period the Advertiser deems reasonable. 12 Publisher’s protection clause The Advertiser agrees to indemnify the Publisher against and defend the Publisher from any claim or expense resulting from the Advertiser’s unauthorized use of a name, a photograph, an image or words protected by copyright or registered trademark. The Publisher cannot be held liable for errors or omissions in any advertising material provided by the Advertiser (including errors in key numbers), or for changes made after the closing date. 13 Liability a) Indemnity claims arising from breach of obligation and civil offence are only applicable in case of deliberate action and gross negligence by the Publisher, its representatives or proxies. This does not apply to claims for warranted quality; or for loss of life, bodily injury or damage to health; or for breach of considerable contractual obligations. In such case, liability is restricted to com- pensation for the foreseeable loss. Indemnity claims arising from impossibility of performance and default by slight negligence are restricted to compensation for the foreseeable loss. b) In the case of gross negligence on the part of the Publisher’s subcon tractors, liability toward the Advertiser is restricted to com- pensation of the foreseeable loss. This does not apply to breach of integral contractual obligations. 14 Media kit The advertising rates are based on the Publisher’s advertising media kit published on its website (https://www.dental-tribune.com/ advertise-with-us/) and the rates in effect at the time the contract is concluded. Should the advertising rates change after the con- clusion of the contract, the Publisher is entitled to charge accord- ing to the rates valid at the time of publication. This does not apply to agreements with nontraders if no more than four months have elapsed between the date of conclusion of the contract and the publication date of the advertisement. 15 Discounts a) If a discounted Advertising Order is not carried out for reasons for which the Publisher cannot be held liable, the Advertiser is liable for the difference between the discount rate and the usual rate, regardless of any other legal obligations. b) If no other contract has been entered into, the Advertiser shall be en titled to a discount relevant to the actual number of adver- tisements placed within a year if a contract has been concluded based on the rate card that explicitly allows discounts. The claim to a discount will expire if it is not submitted within three months of the end of the relevant contractual year. c) Discounts are granted according to the advertising rates valid at the time. Advertising agencies and other advertisers are obli- gated to use the media kit for their quotations, contracts and invoices. Discount/credit notes and supplementary discount charges shall principally not be taken into consideration until the end of the insertion year. 16 Default on payment a) In the event of a default on or delay in payment, the Publisher shall charge interest (10% per year) and debt collection charges. The Publisher may postpone the further execution of the current Advertising Order until payment and request advance payment for further advertisements. b) If there is reasonable doubt regarding the Advertiser’s ability to pay, the Publisher is entitled, even during the term of the con- tract, to make the publication of further advertisements conditional upon advance payment of the full amount charged and settlement of unpaid bills, regardless of the terms of payment agreed on previously. 17 Cancellation Cancellation of an Advertising Order will only be accepted in writ- ing (which includes email). 18 Advertising Order confirmation Advertising Order confirmations are considered reservations. Placements may be changed for technical reasons. In such case, the Publisher may not be held liable. 19 Data security The Advertising Order will be carried out according to the current laws of data security. 20 Place of performance The Advertising Order is subject to German law. The place of performance is the principal place of business of the Publisher unless the law provides otherwise. The principal place of business of the Publisher also serves as the place of performance for the debt collection notice and the case if the domicile of the client is unknown at the time of filing. Leipzig, Germany is the agreed place of jurisdiction. 1 Definitions The terms used in these general terms and conditions are defined as follows: a) “Advertising Order” refers to the agreement to publish one or more advertisement(s) or presentation(s) in any form of information or communication service, especially on the internet, for the pur- poses of circulation. b) “Publisher” refers to Dental Tribune International GmbH (here- after “DTI”), who is responsible for the printing and distribution of digital or printed publications. c) “Advertiser” refers to a person, organization or company that places an advertisement. d) An “Advertising Form” may, for example, consist of one or more of the following: an image with or without text; a series of musical notes with or without moving images (e.g., banners); a sensitive area that when clicked hyperlinks to an online location provided by the Advertiser, that is, that belongs to the Advertiser. e) “Settlement Period” refers to the period in which the Advertis- ing Order has to be paid. f) “Placement Period” refers to the period in which the advertise- ment has to be placed. 2 Advertising Form An advertisement that in form or appearance is not immediately recognizable as such will be amended to make this clear. 3 Conclusion of a contract a) The contract enters into force through confirmation in writing (which includes email), subject to the provisions of individual agreements. Should this confirmation not be received, the Adver- tising Order will be deemed confirmed by the publication of the advertisement. Advertising Orders placed verbally, for example by telephone, are subject to these general terms and conditions too. b) The Advertising Order is exclusively subject to these general terms and conditions, and the advertising rates of DTI, which constitute an integral part of the contract. The validity of any terms and conditions stipulated by the Advertiser or other space buyer are expressly excluded if these do not comply with these general terms and conditions. c) Advertising Orders placed by advertising agencies represent a contract between the publisher and the advertising agency and are subject to the provisions of other written agreements. Should an advertising agency act as Advertiser on behalf of an advertis- ing client or other advertiser, the Publisher must be advised of the name of the advertising client or other advertiser by the advertis- ing agency. The Publisher has the right to demand proof that the client has been listed by the advertising agency. d) Advertising goods or services on behalf of more than one adver- tising client or other advertiser within a particular advertisement (e.g., a banner or in a newsletter) requires an additional contract in writing (which includes email). 4 Settlement Period If the right to place individual advertisements is granted under the terms of the contract, the Advertising Order must be carried out within 12 months of the date of conclusion of the contract. Unless otherwise expressly agreed, payment must be made within 14 days of the invoice date. 5 Extension of an Advertising Order a) The Advertiser has the right to place more advertisements within the contract period or within the Settlement Period stipulated in Section 4 than agreed to in the original contract, depending on space availability. b) Company profiles are understood as central to online advertis- ing with DTI. Booking of such a profile is for a minimum of 12 months and is automatically renewed at the rate relevant at the time for another year if not cancelled at least four weeks before expiry. 6 Delivery of material a) The Advertiser is obliged to provide the Publisher with proper advertising material, particularly with respect to the format and the technical specifications stipulated by the Publisher, in due time before the publication date. The Publisher will immediately request replacement material if the material is considered to be unsuitable or damaged. b) The Publisher will store data for no longer than three months after the end of the contract period. c) The Advertiser shall bear the costs for requested changes to the advertising material, as well as the charges/costs incurred as a result. 7 Right of refusal a) The Publisher reserves the right to refuse or block an Advertis- ing Order under the terms of a contract if the content violates laws or official regulations, the content was rejected by the German Advertising Standards Council (Deutscher Werberat) in a com- plaints procedure, or the content is contradictory to the Publish- er’s mission and ethical code. 48

www.dental-tribune.com 50