6 NEWS Dental Tribune Middle East & Africa Edition | 1/2020 Beverly Hills formula set to dazzle this 2020 By Beverly Hills Formula For Irish oral care brand, Beverly Hills Formula 2019 can be seen as their most successful year yet and the past twelve months will certainly prove difficult to beat. The brand saw their business grow phenomenally, particularly in Middle Eastern Mar- kets which boasts an extremely loyal following. The brand credit their 2019 success to a number of factors – their commitment to providing top- class at- home teeth whitening with formulations that are yet to be repli- cated, and their drive to bring first to market products that wow both con- sumers and dentists alike. The brand has always ensured that they stay well ahead of competitors and are certain that they will see even more success this coming year. If 2019 was anything to go by, this year is set to be monstrous for the brand. Not only are they entering the new year with a number of prestig- ious accolades under their belt, they will also be showcasing some of their most ground-breaking products yet, one of which is set to be released im- minently. This year, the ever-popular oral care brand will be exhibiting at the AEEDC Dental Exhibition in Dubai, which takes place from February 04- 06. The team are really excited to be heading back to what is seen as one of the most prestigious dental exhi- bitions worldwide. The exhibition offers Beverly Hills Formula the op- portunity to meet with dentists and suppliers who attend from countries all over the world, whilst also allow- ing the brand to showcase their lat- est products and innovations. Their stand, adorned in their trademark bold and daring colours, is always a must-visit for many attending over the weekend. The brand will be bringing along their most prestigious ranges, in- cluding the NEW Professional White Range and Perfect White Range. The Professional White Range, which was launched in 2019, consists of Ad- vanced Black Pearl whitening tooth- paste, Advanced Silver whitening toothpaste and Advanced Sensitive whitening toothpaste. As well as this, the brand will also be showcasing the ever popular and iconic Perfect White Range. The range consists of the first to market activated charcoal toothpaste, Per- fect White Black, as well as Perfect White Gold, Perfect White Black Sen- sitive and Perfect White Optic Blue. Two high performing gold and black mouthwashes also form part of the range which has soared in popularity and doesn’t look to be slowing down any time soon. This year, Beverly Hills Formula will ensure that all eyes are on them as they are set to launch their best ever whitening toothpaste. Set to join the Perfect White Family in 2020 is Per- fect White Extreme Whitening. Their latest product offers immediate op- tical whitening results and perfect stain removal whilst still being kind to teeth. The ground-breaking am- ethyst formula provides a whitening effect that is visible after just one use whilst hydrated silica and advanced pyrophosphates ensure excellent stain removal whilst working to light- en and brighten teeth. The product offers a first to market formulation which also works off light reflection to further enhance whitening results. Beverly Hills Formula are excited to embark on another ground-breaking and hugely successful year and look forward to kicking this off at the AEEDC Dental Exhibition. Be sure to check them out at stand SRD08 – there is truly something for every- one. DTI looks back on a successful 2019 By Dental Tribune International LEIPZIG, Germany: There is seldom a quiet news day in the dental industry and it has been a pleasure for the DTI team to bring you, throughout 2019, the stories that mattered as well as a suite of continuing education (CE) opportunities and events. As 2020 approaches, we look back on some of the milestones that DTI reached as a publisher and industry partner during the last twelve months, and we also look ahead excitedly at what promises to be another engaging and prosperous year in dentistry. Back in February, DTI shared with readers that the industry was in good shape. The global market for re- storative dentistry products was ex- periencing strong growth, driven by more dental implants being placed, a higher market penetration of CAD/ CAM-produced prostheses and final abutments, and thriving technologi- cal developments in segments such as intra-oral scanners and clear align- ers. Dental practices were report- ing smoother operations owing to advances in practice management, and the importance of oral care was increasingly being put in the inter- national spotlight. As DTI worked to bring these developments to you in print and digital media, we had some developments of our own. An expanding international network The thirty-eighth International Den- tal Show (IDS) took place in Cologne in March and DTI held its Annual Publishers’ Meeting in the scenic western German city during the build-up to the event. Over two days, 75 members of the DTI network had the opportunity to meet, share their successes and discuss the latest pro- jects being undertaken by the pub- lishing group. One of the highlights was an introduction to Dental Trib- une Algeria, a new licence partner and the first in North West Africa, led by Dr Ouahes Aziouez. In March, DT Algeria published the first of its quar- terly French-language Dental Trib- une Algeria Edition. The title focuses on the Maghreb region and the first issue was also the official newspaper of this year’s instalment of the Den- tex Algeria dental show. Something to Smyle about A completely new facet of DTI’s me- dia portfolio was also revealed at the publishers’ meeting: the glossy life- style-meets-prevention title, Smyle magazine. Published in collabora- tion with the Berlin-based Luna Me- dia Group, Smyle combines lifestyle, beauty and wellness with a patient- oriented focus on dentistry and oral health. Two issues of Smyle have already landed in dental offices throughout Germany, Austria and Switzerland. The next issue will hit the shelves in early 2020 and plans are being final- ised for an English-language interna- tional edition. E-learning remains a talk- ing point The online e-learning platform DT Study Club was a hive of activity throughout 2019 and this format of free and easily accessible online CE opportunities for dental profession- als remains one of our fastest grow- ing platforms. In the e-learning space, DTI also continued to work closely with dental companies on bespoke edu- cational projects and a number of Campuses—customised e-learning platforms—were developed. A good example of developments in this segment was DTI’s work with the Straumann Group: in October, the company expanded its global edu- cational online platform, the Strau- mann Campus. The website now offers up to 60 webinars per year, in five languages, to its international users. The webinars are free of charge and the overall aim of the platform is to build a true global e-learning com- munity. Another obvious highlight from DTI's work in e-learning was the world’s first 24-hour webinar in den- tistry. Deriving from the EMS Swiss Dental Academy Campus, the we- binar included 31 speakers from 16 countries and attracted over 15,000 participants. In the mix at dental trade fairs As is the case every two years, IDS dominated conversations among dental professionals in 2019—in all dental markets. Official figures released after the event confirmed its international relevance: 73% of exhibitors and 62% of visitors came from overseas, and 166 foreign countries were represented in the halls. Over the course of the show, the OEMUS MEDIA and DTI media lounge was the scene of a number of social occasions attended by key opinion leaders, including one that honoured a man who has dedicated his life to advancing dentistry. The Channel3 Evening was attended by more than 80 industry profession- als and the P-I Brånemark Award for Lifetime Achievement in Dentistry was presented for the fifth time. This year, it was awarded to Prof. Jörg Strub of the University of Freiburg in Germany. Dr Kenneth Malament ac- cepted the accolade on behalf of the esteemed professor and he remind- ed the gathering of Strub’s friends and colleagues that “[He] is an in- dividual who has put his whole life into dentistry—there is simply no one like him”. Malament continued, “He is the best of his generation.” Be- ing part of this recognition of Strub’s achievements was a clear highlight of 2019 for the DTI team. IDS aside, readers will agree that the wider dental trade fair calendar did not disappoint. DTI helped to keep scores of visitors and exhibitors in- formed with the more than 65 today show daily newspapers that were published by the DTI network dur- ing the year. Available in print and digital editions, today show dailies joined CE magazines to keep you in- formed. DTI’s CE magazine archive grew to include 50 different titles during the year. CAD/CAM -- international mag- azine of dental laboratories evolved into a magazine dedicated to dental laboratories, and the title digital -- in- ternational magazine of digital den- tistry will focus specifically on the topic of digital dentistry next year. DTI held its 15th Annual Publishers’ Meeting from 10-11 March in Cologne. (Image: Tom Carvalho, DTI) DDS.WORLD: the new digi- tal marketplace One of the most exciting develop- ments of 2019 came in the third quarter when DTI expanded into the dental marketplace with its new on- line sales platform, DDS.WORLD. DDS.WORLD has been designed to meet the needs of the entire dental team by simplifying access to the products, equipment and supplies that keep dental practices running. The portal also gives manufacturers and dealers the opportunity to list their products in a highly targeted environment and to communicate discounts and promotions to dental professionals. Roll on 2020 One of the things that we are particu- larly excited about in 2020 is our ex- pansion into the Scandinavian den- tal media market. From January, the new licence partner DentaNet will provide dental professionals in Den- mark and Norway with local editions of Dental Tribune and much more. Various digital and print products— such as webinars on DT Study Club in English, Danish and Norwegian— will help to tailor CE opportunities to dental professionals in both coun- tries and the regional Dental Tribune websites in Danish and Norwegian have already been launched. There are a number of projects yet to be revealed, so stay tuned for an even greater focus on e-learning and other educational opportunities. ROOTS Summit 2020 is taking place in Prague from 21–24 May and the line-up of speakers, workshops, and opportunities to engage with new equipment and protocols looks very Dr Kenneth Malament (left) accepted the P-I Brånemark Award for Lifetime Achieve- ment in Dentistry on behalf of Prof. Jörg R Strub, with Mark Ferber (middle), founder of Channel3, and DTI CEO Torsten Oemus. (Photo: Luke Gribble, DTI) promising. The event will bring endo- dontists and general dentists togeth- er and registrations are open—see the event's website for information on the programme and registrations. DTI will be on-site at all of the ma- jor dental events next year, and our today show dailies will keep you informed at leading events, including AEEDC Dubai 2020 (tak- ing place from 4–6 February at the Dubai International Convention and Exhibition Centre); IDEM 2020 in Singapore (taking place from 24–26 April at Suntec Singapore Conven- tion and Exhibition Centre); and the FDI World Dental Congress 2020 in Shanghai (taking place from 1–4 Sep- tember at the National Exhibition and Convention Centre). As we stand on the threshold of a new decade, it is exciting to imagine what the '20s could hold in store for dental practice, international dental markets, dental technologies, and oral care. The DTI team would like to take this opportunity to thank all of our readers and industry part- ners for their continued support. We wish you and your families a happy and safe holiday season, and a “good slide” into the new year, as the saying goes in Germany.