2 NEWS Dentsply Sirona at IDS 2019 Innovative and efficient: Dentsply Sirona presented itself as a new, dynamic and agile company and impressed at the IDS 2019 with substantial products By Dentsply Sirona Spread over two booths with a total of more than 2,000 square meters, Dentsply Sirona made a spectacular impression at the IDS 2019. Bringing to life the motto "Inspired by your needs," the world's largest manufac- turer of dental products and tech- nologies presented innovations that are set to have a sustained impact on dentistry. The products presented, such as Primescan, play a key role in helping dentists and dental tech- nicians provide their patients with optimal treatment. The Dentsply Sirona team, wearing matching blue and orange sneakers, demonstrated a unified spirit in presenting Dent- sply Sirona as a customer-centric company. “At IDS 2019, we demonstrated that 'Inspired by your needs' is much more than just a motto for us," said Don Casey, CEO of Dentsply Sirona. "Our mission is to translate the needs of dentists into products. We have shown over these five days that we can make a difference for dental professionals with our investment in R&D, education and training. Dentsply Sirona has presented itself as a new, dynamic and agile compa- ny that focuses on one thing above all else: the customer. More than 14,000 live demonstrations at the IDS booth and 300 product courses in one week underline this impres- sively. It is this interaction with our customers that drives us forward as a company and complements our $150 million annual investment in R&D.” Innovations that will have a major impact on dentistry Of the numerous innovations that Dentsply Sirona presented at its two booths, Primescan, the new intraoral scanner for CEREC and digital im- pressions, stood out by far. In the more than 100 live treatment pro- The Dentsply Sirona team at IDS 2019 cedures on two stages directly at the booths, visitors could see for them- selves just how quickly, easily, and precisely impressions can be pro- duced with Primescan. A whole-arch scan of previously unseen accuracy can be produced with Primescan in less than one minute, making this product a versatile partner for all are- as of dentistry from restorative treat- ments and orthodontics to implant dentistry. One example of this is the fully digital production of SureSmile Aligners for straightening teeth. For this, the scan is combined with a 2D X-ray and a photo of the patient. Seamless, validated interfaces sim- plify the process noticeably, giving dentists the flexibility they desire. Surefil one, an innovative filling con- cept for the posterior tooth region, also attracted a high level of interest. The self-adhesive restoration materi- al combines the simplicity of a glass ionomer with the stability of a con- ventional composite and also has good esthetic properties. This allows a cavity to be treated in just one layer without retentive preparation. This makes the entire treatment process four steps shorter, cutting the treat- ment time by about seven minutes. Visitors to the booth were able to ex- perience the innovations first hand in live demonstrations and even try them out themselves on the model. More interaction, more training Dentsply Sirona used the IDS 2019 to engage in in-depth discussions with customers and partners. The survey "1 profession. 1000 jobs." provided a great starting point for this – numer- ous visitors to the booth took part at www.1profession1000jobs.com, and the results confirmed beyond doubt that, in addition to treating patients, dentists and dental technicians per- form a whole range of other tasks. The company received a wealth of feedback from the countless discus- sions held at the booths. As a token of appreciation, visitors were presented with a Dentsply Sirona rubber duck: "Resto Rebecca", "Preventive Pres- ton", "Lab Lara" and their brightly colored colleagues soon became the stars of the tradeshow. The cheerful ducks, featuring a dental design, al- most became collector's items and, at the end of the five-day tradeshow, more than 12,000 ducks had found a new home. The popular photo opportunity at the Treatment Centers booth was once again a real crowd pleaser. Visi- tors were able to pose for their per- sonalized cover of the new trenDS magazine containing details of the four new international design trends for practices in 2019/2020. More than 2,500 tradeshow visitors said “cheese” and received their personal- ized copy of the magazine. Over 14,000 demonstrations were held to explain the new products and how they function to visitors to the booths. In addition, more than 3,000 dentists and dental technicians took the opportunity to participate in training events. The focus here was on treatment plans for endodontics as well as issues relating to digital im- aging and dental technology. At the Implants booth, visitors were able to find out more about Azento, the latest workflow solution for sin- gle tooth replacement that enables practices to provide consistently excellent customized implant treat- ment. And in the spirit of customi- zation, over 2,500 visitors received a personalized Azento milkshake with their selfie printed on top. The very best support for day-to-day work with patients "The feedback from our customers has confirmed that our dedicated team has worked on the 'right' prod- uct solutions that make a real dif- ference in everyday practice,” Casey reflected. "It was also impressive to see how much the Dentsply Sirona team has grown together – visually expressed by our IDS sneakers." Note – due to different approval and registration times, not all technolo- gies and products are immediately available in all countries. Dentsply Sirona 21st Floor, The Bay Gate Tower Business Bay, Al Sa’ada Street Dubai, United Arab Emirates Tel.: +971 (0)4 523 0600 Web: www.dentsplysirona.com/MENA E: MEA-Marketing@dentsplysirona.com More than 100 live treatment procedures on the stand. The Dentsply Sirona stand, spread over two booths with a total of more than 2,000 square meters. The Dentsply Sirona IDS 2019 Press Conference Over 14,000 demonstrations took place on the Dentsply Sirona stand at IDS 2019 IMPRINT PUBLISHER/ CHIEF EXECUTIVE OFFICER Torsten R. 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