CDA Presents · Anaheim, California · Saturday, May 19, 2018 Vol. 11, No. 3 Scenes from CDA Presents Go try on some loupes, pal around with a Super Dentist and fit in a little yoga while you’re at it. Chilling with the mill Even if you missed the ice cream, it’s not too late to get a demonstration of the new PlanMill 30 S. A question for every bur user If you wouldn’t use someone else’s toothbrush, do you want to use someone else’s burs? »pages 6 & 8 »page 10 »page 12 Finding a greater porpoise By Robert Selleck, today Staff n There’s a lot of bottom-line business focus throughout the aisles of the CDA Presents exhibit hall, but things aren’t always exclusively focused on the balance sheet. The shiny, inflatable dolphins (technically not porpoises) being handed out by PureLife Dental from booth No. 801 serve as proof of the industry’s fun side — while also serving as a reminder of how the com- 8see PORPOISE, page 4 AD 5 Clockwise from front center, Monica De Luna, Marlene Gallegos, Jennifer Estrada, Daisy Sillas, Yulisa Olivares, Sonia Cervantes and Vivian Hua show off the inflatable dolphins they got Thursday morning at the PureLife booth (No. 801). The dental-assisting students are all from UEI in West Covina, Calif. The dolphins represent all of the wildlife being protected by PureWay ECO II Amalgam Separators. (Photos/Robert Selleck, today Staff) Two ‘Spots’ at once By Robert Selleck, today Staff n Having dual Educational Theaters at the 2018 CDA Presents in Anaheim didn’t appear to reduce attendance, with seats at both locations in the exhibit hall consistently filling for the free one-hour presentations. The Spot Educational Theater ses- sions — three on the Hall C stage and two in the Hall D location — wrap up today with lectures from industry experts at 10 a.m., 11 a.m., noon and 1 p.m. Today’s topics are: “Rich Dentist, Working Dentist,” “Mandated Report- ing,” “Successful Codes Used for Medi- cal Billing in Dentistry,” “Help on Yelp: Online Reputation Marketing — The Key Three Steps” and “Implants and Extractions Done in the General Prac- titioner’s Office.” The Air Techniques Corporate Forum continues today, too, with four, one-hour C.E. programs in the lecture room on aisle 200 of exhibit hall B.
6 scrapbook CDA Presents — May 19, 2018 Scenes from Friday 5 Alexandra Orr helps Phu Hoang, DDS, of Calgary, Canada, try out a pair of OmniOptic interchangeable loupes (using the 3.5x option, one of four power options), in the Orascoptic booth (No. 1334) Thursday morning. (Photo/Robert Selleck, today Staff) 5 Dr. Paresh Patel presents ‘In-Office Digital Dentistry with Glidewell.io’ at booth No. 1452 Friday afternoon. 5 Andressa Zelaya of Bicon, booth No. 648, helps some attendees who were clearly splitting their time between CDA and next-door neighbor Disneyland. 5 The team at ContacEZ is ready to answer all your questions at booth No. 2142. 5 Jordan Taub, left, walks attendees through a hands-on demonstration of Liquid Magic Resin Barrier for implant and cosmetic dentistry at the booth, No. 1280. Photos by Sierra Rendon, today Staff 5 Check out the Howard Healthcare Academy at booth No. 2260, which is the only dental assistant program in California that partners with The Super Dentists to bring students a hands-on experience. 5 Eric Beagle of Align Technology shows off the new iTero Element 2 at booth No. 819.
8 scrapbook CDA Presents — May 19, 2018 5 Henry Schein’s booth, No. 1362, features DigiTALK panel discussion during CDA, including this one featuring Dr. Daniel Vasquez, Gil Frellick of Dentsply Sirona and DigiTALK host Brandon Schmidt, Henry Schein regional manager. 5 Be sure to visit Dave Sherman and Tanya Beck at the Roydent booth, No. 1321, and ask about the new MAP One intro kit. 5 CDA attendees check out the Planmeca Romexis at booth No. 1376. 5 Ryan Weppler demonstrates use of the NVPro3 with colleague April Ford at the DenMat booth, No. 734. 5 There is a lot to see at the Glidewell Dental booth, No. 1452. 5 Courtney Short leads attendees through ‘Yoga in Suits,’ her presentation at the Sunstar booth, No. 2058. Her sessions will continue today. 5 Valynia Smith speaks on ‘Successful Codes Used for Medical Billing in Dentistry’ at the Educational Theater. A variety of sessions continue today. 5 Jordan Johnston of Designs for Vision helps Edward Deeb, DDS, of Newport Beach at the booth, No. 846. 5 Bill Berry and Jenny Reichert help an attendee at the Preventech booth, No. 1323.
10 exhibitors CDA Presents — May 19, 2018 Partying with Planmeca and the PlanMill 30 S By Kristine Colker, today Staff n To celebrate the launch of its new- est mill, the Planmeca PlanMill® 30 S, for chairside milling, Planmeca USA threw a mini party in its booth, No. 1476, on Friday afternoon. Attendees who stopped by the “Chill with the Mill” event could pick up an ice cream — drumsticks, ice cream cookie sandwiches and fruit bars were all on the menu — and sit down for a hands-on demonstration with a Planmeca rep. According to Planmeca, the new PlanMill 30 S has been designed for optimal precision by combining high- performance servo motor technology and durable milling components. Capable of reaching maximum speeds of 100,000 rpm, the four-axis high- speed spindle is ideal for single-visit restorations and everyday milling of inlays, onlays, crowns or bridges. Direct drive linear force motors used in the manufacturing of aero- space components are unique to Plan- meca milling units, resulting in an accurate and robust platform capable AD 5 Planmeca’s Ari Kontkanen explains the many benefits of the PlanMill 30 S with an ice cream in his hand during the ‘Chill with the Mill’ event Friday. (Photos/Sierra Rendon, today Staff) of milling a broad range of materials, according to the company. As with all Planmeca products, the Planmeca PlanMill 30 S is designed on an open platform for seamless inte- gration with most dental equipment. Unfortunately, the ice cream is long gone by now, but you can still stop by for a demonstration and to see the new PlanMill 30 S up close. 5 Justin Corley demonstrates the benefits of the Emerald Scanner while attendees enjoy ice cream Friday afternoon at the Planmeca booth. Here in Anaheim Stop by the Planmeca USA booth, No. 1476, to check out the new PlanMill 30 S. For more information, visit www. planmecausa.com.
12 exhibitors CDA Presents — May 19, 2018 Singular focus sets burs as market leaders By Robert Selleck, today Staff n Paul Tucker, five months into his new position as the CEO of Microcopy, is focused on increasing the compa- ny’s global presence by emphasizing what Microcopy has been doing best for 29 years: developing thoughtful, efficient and affordable products for single-patient-use dentistry. “We’re constantly innovating single-patient-use products,” Tucker said Friday from the CDA Presents exhibit-hall floor. Microcopy has two booths at CDA Presents, Nos. 1328 and 731. Tucker, who brings 15 years of executive-level dental-industry expe- rience to the job, was named CEO in October. His primary leadership focus: “I want the company to be bet- ter known on a global level, to become truly international.” To get there, Tucker plans to focus on what has made the 48-year-old company the market leader in burs ever since it pioneered the concept of single-patient-use burs almost 30 years ago: “Microcopy is constantly innovating new ways to effectively AD Here in Anaheim Stop by the Microcopy booths, Nos. 1328 and 731, to take advantage of the show-special offers of buy four and get one free or buy 10 and get three free on boxes of the burs. and efficiently fill the need that dentists have for smart, educated products. … When you’re looking for high-quality products that will economically meet your needs, why wouldn’t you go with the market leader?” Tucker asks. The question is largely rhetorical, when coming from the company that commands about 50 percent share of the market. To help explain the success, Tucker equates the use of a bur to a toothbrush. “You don’t want to use somebody else’s toothbrush. So why would you want to use somebody else’s bur?” The near universal answer to the question is driving growing demand for the company’s core products, the NeoDiamond and the NeoBurr, both of which are available at show-special prices at CDA Presents. “These burs provide a huge eco- nomical advantage. They’re of the highest quality. There’s no need to be concerned about infection control. And there is no need to be concerned with the consistency of cut. As we like to say at Microcopy, ‘Fresh cut, first time, every time,’” Tucker said. The NeoDiamond is America’s No. 1 selling diamond. Each is gamma- sterilized and individually wrapped in a clear and white poly packet, identified by diamond number, shape and description. But convenience and patient safety are just the start- ing points. The commanding market share has just as much, if not more, to do with the burs’ reputations for fast, clean, consistent cuts. The NeoBurr’s reputation is just a strong, if not stronger. Literally. The tungsten-carbide bur is up to 70 percent stronger than the compe- tition. Its single-piece construction and blended neck design result in a dramatic reduction in carbide’s ten- dency to break. 5 Microcopy CEO Paul Tucker has some great show-special offers on the company’s market-leading burs in booths Nos. 1328 and 731 at CDA Presents. (Photos/Robert Selleck, today Staff) “When you couple the sharpness and efficiency of the NeoDiamond with the strength of the NeoBurr, there’s no reason to use anything other than Microcopy,” Tucker said. “You get multi-use quality at a single- use price.”
14 exhibitors CDA Presents — May 19, 2018 Preventing ledges and gouges By ContacEZ Staff n Inspired by the demand for both speed and safety with motorized IPR, ContacEZ has unveiled its latest prod- uct — SupraDisc, safe-edged diamond disc. Designed for use with Invis- align®, ClearCorrect, eCligner, Six Month Smiles® and other orthodontic treatments, SupraDisc offers ortho- dontists and general dentists a fast, safe and efficient way to successfully perform IPR, which has often been a worrisome, stressful procedure, according to the company. In the current market, diamond discs are coated with diamond parti- cles all the way to their edges, making it easy to leave harmful gouges and ledges on tooth surfaces with even the slightest changes in angulation. This excess enamel damage is irreversible and the potential cause of a variety of serious iatrogenic conditions, includ- ing hypersensitivity and the deforma- tion of tooth anatomy, which leads to increased bacterial accumulation. AD Here in Anaheim To check out the SupraDisc and other ContacEZ products, stop by the booth, No. 2142. With SupraDisc, however, these risks can be prevented. Made in Germany using only the highest quality materials, the unique design and technology of diamond coating leaves the outside of the disc uncoated and non-abrasive, guiding the path of the disc along the space between the teeth and preventing the edge from grinding deep cuts into the tooth. Additionally, this design helps ease initial entry between the teeth, help- ing doctors guide the disc straight down into the interproximal space. These benefits, in turn, significantly reduce chair time, decrease operator stress and improve patient safety, the company asserts. SupraDiscs are 19 or 22 mm in 5 The SupraDisc safe-edged diamond disc. (Photo/Provided by ContacEZ) diameter and are available in top-, bottom- and dual-coated. Best of all, SupraDisc is a perfect complement to existing ContacEZ IPR strips and products, according to the company, allowing doctors to create the perfect solution for their interproximal reduction. Doctors can begin reduction with the Yellow IPR Starter and Red IPR Opener from the IPR Strip System for easier access to tight contacts, improve safety by using a Snap-On Disc Guard, confirm accurate reduction with Incremental Thickness Gauges and polish away surface roughness with the Gray Final Polishing Strip. Join ContacEZ at booth No. 2142 to experience how SupraDisc can ben- efit your practice and your patients.
16 exhibitors CDA Presents — May 19, 2018 SoloCem self-adhesive dual-curing resin cement saves clinicians time By COLTENE Staff n Clinicians can eliminate steps and save time using SoloCem, COLTENE’S self-adhesive dual-curing resin cement. Self-adhesive SoloCem achieves reliable bonding values — with no additional bonding required — making it a true one-step process for the clinician, the company asserts. MDP and 4-MET(A) monomers ensure strong bonding values on a range of different materials (ceramic, metal, composite) and for a variety of indications (crowns, bridges, inlays, onlays, endodontic posts and implant abutments). The one-step cementation process saves time for the dentist without sac- rificing reliable bonding, according to the company. SoloCem is available in three shades: dentin, white opaque and AD Here in Anaheim Visit COLTENE at booth No. 2250 to check out SoloCem. You may also re- quest a free sample by visiting cements. coltene.com. translucent. 5 ml refills are available for each shade as well as an intro kit that contains 5 ml syringes of dentin and translucent and 10 each of two mixing tip varieties. In a recent Dental Advisor Clinical Evaluation, clinicians rated SoloCem at 92 percent on a scale of 1 to 100. Additionally, 96 percent of the clini- cians who tested the cement said they would recommend the product. Visit COLTENE at booth No. 2250 and ask to demo SoloCem. You may also request a free sample by visiting cements.coltene.com. 5 (Photo/Provided by Coltene)
18 exhibitors CDA Presents — May 19, 2018 DentalEZ shows off two next-generation products StarETorque customizable electric system and the ﬁrst InOfﬁce workstation for in-ofﬁce labs promise versatility, simplicity By DentalEZ Integrated Solutions Staff n DentalEZ Integrated Solutions recently launched two new products. The new Star®ETorque™ advances the electric handpiece with a one- touch system that allows the practi- tioner to move seamlessly between high- and low-speed applications, according to the company. From car- ies removal to root canal treatment, StarETorque covers a range of opera- tory needs with a lightweight tool that combines power, performance and flexibility. The other innovative product showcased at the DentalEZ booth, No. 416, is the InOffice™ workstation developed for the dental practice. This new workstation can be cus- tomized for today’s needs, with the flexibility to add new features as the needs of the practice change. “We’re excited to debut these new products at CDA Anaheim,” said Bob Senesac, DentalEZ’s senior director of marketing. “As high-performance partners of the dental industry, we are constantly striving to develop new products that provide solutions to everyday challenges in the deliv- ery of oral health care. We’re focused on simplification and efficiency, value-based products and outstand- ing customer service and support.” StarETorque electric system The StarETorque uses a small, light- weight, brushless motor for less noise and vibration to benefit both patient and dentist. The motor is autoclav- able, with six customizable operative modes for both endodontic and pre- paratory procedures, which provide the ultimate in flexibility, according to the company. “This compact, intuitive system gives dental professionals the free- dom to work seamlessly through a variety of procedures,” said Eric Reno, senior product line manager of handpieces. “It’s truly customizable, 5 The StarETorque customizable electric system. (Photos/Provided by DentalEZ) Here in Anaheim To learn more about the StarETorque customizable electric system and the first InOffice workstation for in-office labs, stop by booth No. 416 or go online to www.dentalez.com. letting the user move from high- speed to low-speed settings with a simple touch.” The motor control unit of the StarETorque features a bright, easy- to-read color touch screen and a com- pact design for a small footprint as a standalone or detachable for modular mounting. “We wanted to deliver a product that was intuitive, innovative and individual,” said Reno. InOfﬁce workstation for the dental practice DentalEZ brings that same level of customization to workstations, as well, according to the company. It all starts with the basics: A frame, legs and a counter top. From there, the options to customize are endless. Add the features you need, including overhead lighting, an air gun, a handpiece and more. You also have esthetic choices, such as steel color and solid surface countertops. InOffice gives dental professionals the opportunity to make flexible workstations that work best for them. A key feature is front dust col- lection. The dust collection system has the highest particle capture rate compared with leading brands, based on independent testing, according to the company. “We wanted to deliver a product that would allow the dental profes- sional the flexibility to add some features as their needs change,” said Kim Pinegar, senior product line man- ager of lab workstations. “Being able to select the features you’ll use day- to-day makes for a more productive, more enjoyable work environment.” About DentalEZ DentalEZ Integrated Solutions is com- mitted to providing real solutions to everyday challenges in oral health- care by uniquely combining innova- tion focused on simplification and effi- ciency in value-based products and outstanding customer service and 5 The InOffice workstation. support, according to the company. DentalEZ manufactures a full line of products and well-known brands StarDental®, DentalEZ including Equipment, RAMVAC®, NevinLabs™ and Columbia Dentoform®. For more information, visit www.dentalez.com.
20 exhibitors CDA Presents — May 19, 2018 5 The DEXIS FS Ergo by KaVo. (Photos/Provided by DEXIS) AD For these reasons, FS Ergo redeﬁnes sensor technology By DEXIS Staff n Ergo is the Latin word for “there- fore” or “for that reason.” That defi- nition is very appropriate for the DEXIS™ FS Ergo by KaVo™. For many reasons, FS Ergo is chang- ing the way dentists look at sensor technology, according to the com- pany. For Ergo, the DEXIS team has redefined comfort with DEXIS inno- vation that is built upon the award- winning DEXIS PerfectSize™ sensor and TrueComfort™ design. The reason for all of the hard work and dedication to sensor excellence is that DEXIS is dedicated to helping dentists improve patient comfort. By pairing newly developed flex- ible sensor technology with a soft housing, FS Ergo can “give” as X-rays are being captured. Even the pro- prietary holder system is uniquely designed to accommodate the flex of the sensor and adapt to patients. The sensor housing is not only comfort- able; it is also highly durable and resistant to a wide variety of disinfec- tion chemicals, the company asserts. This digital sensor that gently cushions your patient’s sensitive anatomy is a new standard in patient comfort, according to the company. For that reason, FS Ergo is unlike any traditional digital sensor. Dr. Todd Snyder of Laguna Niguel, Calif., notes his reason for the popu- larity of the FS Ergo in his office. “Being able to offer a sensor with a soft covering and that flexes — one that is kinder to the mouth — is a huge benefit. It’s really a game changer,” he said, adding, “Even for the most difficult patients, FS Ergo eliminates another reason to complain at the dentist’s office!” Visit booth No. 1334 to see this new standard in patient comfort and choose FS Ergo as your imaging system. Here in Anaheim To see the DEXIS FS Ergo by KaVo, stop by the booth, No. 1334.
22 exhibitors CDA Presents — May 19, 2018 Patients discover the advantages of a metal-free, lightweight, comfortable option for RPDs By Solvay Dental 360 Staff n Solvay Dental 360™ went to the source to gain perspective on the patient experience for its metal-free removable partial dentures made with Ultaire™ AKP. ‘Very comfortable, very lightweight, very easy to speak with’ For decades, Connie wore low-quality upper and lower partial dentures with poor occlusion, putting her remaining teeth at risk. She was eager to try a metal-free option, especially when she heard it was lightweight, comfort- able and biocompatible. “The Ultaire is very comfortable, very lightweight and very easy to speak with. I don’t feel that it moves as I talk or eat,” Connie said. “I feel that it follows the contour of my mouth more, and it’s very much more comfortable. If someone approached me about the Ultaire product, I would definitely tell them that it’s a good product and absolutely try it!” ‘Ultaire is great, it’s fantastic, I love it’ For years, Zitta had worn metal den- tures with clasps that left her mouth scarred and sore. Then Zitta’s dentist prescribed Ultaire AKP metal-free removable partial dentures, and her mouth pain became a thing of the past. Made from high-performance poly- mer and molded to the shape of the individual patient’s mouth, Ultaire AKP dentures lock into place with smooth, stationary, bone-like clasps. At the final try-in appointment, Zitta surprised everyone by dancing with joy about the fit and feel of her new Ultaire AKP partial. “Ultaire filled out my mouth better. It transformed my whole face,” Zitta said. “Ultaire is great. It’s fantastic. I love it.” ‘It has been life-changing for me’ Two years ago, Jaclyn was fitted with a lower metal partial denture to replace her missing back molars. But her partial was tighter on one side than the other, and it tended to trap food underneath the metal. Adjustments 5 Connie’s metal partial vs. her Ultaire AKP partial. (Photos/Provided by Solvay Dental 360). 5 Zitta’s metal partial vs. her Ultaire AKP partial. 5 Jaclyn’s metal partial vs. her Ultaire AKP partial. didn’t help. She still suffered extreme metal denture discomfort. “A lot of healthy things that you eat such as nuts and granola, things that I loved, I was unable to eat them,” Jaclyn said. ‘It has been life-changing for me. Eating with the new Ultaire frame, it’s like I have my molars back. I mean, most of the time I forget I even have it in my mouth.’ Here in Anaheim To take advantage of a special offer – two Ultaire AKP partials for the price of one – be sure to visit booth No. 590. The day Jaclyn’s dentist first put the new Ultaire AKP partial denture in her mouth, Jaclyn could feel the difference immediately, “It actually fit perfectly the first time ... It has been life-changing for me,” she said. “Eating with the new Ultaire frame, it’s like I have my molars back. I mean, most of the time I forget I even have it in my mouth.” Ready to try Ultaire AKP? Get two for the price of one This special offer — two Ultaire AKP partials for the price of one — is for dentists who visit booth No. 1447. * The testimonials, statements, and opinions presented are applicable to the individuals depicted. Results will vary and may not be representative of the experience of others. The testimo- nials are representative of experience but the exact experience will be unique and individual to each technician or patient.
24 exhibitors CDA Presents — May 19, 2018 Planmeca USA introduces its ULD certiﬁcation program By Planmeca USA Staff n In March, during the Hinman Dental Meeting in Atlanta, Planmeca USA introduced a unique certifica- tion program designed to encourage dialogue between patients and their dental practitioners on imaging radia- tion levels. The Helsinki, Finland-based den- tal technology company, with North American headquarters in Roselle, Ill., manufactures and sells imaging equipment, such as the Planmeca ProMax® 3D family of units. This CBCT system has a unique ultra-low-dose (ULD) feature that delivers a lower dose of radiation while achieving imaging quality that allows orthodontists to provide an optimal diagnosis. AD “A Planmeca ProMax 3D system using ULD can drastically reduce patient radiation by up to 77 per- cent — without a statistical reduction in image quality,” said Brett Hines, president of Planmeca USA. Hines cited a study published by Dr. J.B. Ludlow and D. Koivisto that demonstrates radiation doses used in dental imaging can be reduced without loss of diagnostic quality. The company is not aware of any other dental imaging manufacturer, with an independent study, that can claim the same. Because of attention in the lay press about this issue, it’s more likely that dental patients, too, may have questions and concerns. To help encourage these conversa- tions about imaging safety, Planmeca USA developed a complimentary ULD certification program exclu- sively for Plan- meca ProMax 3D ULD-capable sys- tems. Here in Anaheim To learn more about the Planmeca Pro- Max 3D family of units or the Planmeca ULD certification program, stop by the Planmeca USA booth, No. 1376. ULD certiﬁcation program features: • Planmeca ULD certified office display materials to inform patients that you are using advanced safety/ quality care X-ray equipment. • Access to downloadable digital materials for use on your website and social media outlets to educate and market your practice as Planmeca ULD certified. searchable database of Planmeca ULD certified dentists, for prospec- tive patients who seek low-radiation imaging practices in their area. • A complimentary program avail- able to all practices using Planmeca ProMax 3D Ultra Low Dose enabled systems. The Planmeca ULD certification registration program is available at www.planmeca.com/na/uld/. To see the study, go to https://goo. • Ability to become part of a gl/UPW5vL.
26 exhibitors CDA Presents — May 19, 2018 Choose the ‘WireLess’ light that’s best for you By Designs for Vision Staff n Designs for Vision’s LED DayLite® WireLess™ Mini and LED DayLite WireLess headlights free you from being tethered to a battery pack. The simple modular designs uncouple the headlights from a specific frame or single pair of loupes. Prior technology married a cord- less light to one pair of loupes via a cumbersome integration of the bat- teries and electronics into the frame. The LED DayLite WireLess headlights are independent of any frame/loupes. The patent-pending design of the LED DayLite Wireless headlights is a new concept: a self-contained head- light that can integrate with various platforms, including your existing loupes, safety eyewear, lightweight headbands and future loupes or eye- wear purchases. Best of all, the LED DayLite Wire- less headlights can be easily trans- ferred from one platform to another, expanding your WireLess illumina- tion possibilities across your eyewear options. AD 5 The LED DayLite WireLess Mini and LED DayLite WireLess headlights. (Photo/Provided by Designs for Vision) The LED DayLite WireLess Mini weighs less than 1 ounce, and when attached to a pair of loupes, the com- bined weight is half as much of inte- grated cordless lights/loupes. The LED DayLite WireLess pro- duces more than 40,000 lux at high intensity and 27,000 lux at medium intensity, while the intensity of the LED DayLite WireLess Mini is 27,000 lux. The spot size of each of the LED Here in Anaheim To see the LED DayLite WireLess Mini and LED DayLite WireLess headlights, stop by the Designs for Vision booths, Nos. 846 and 1202, or contact the com- pany to arrange a visit in your office at (800) 345-4009 or email@example.com. DayLite WireLess headlights will illu- minate the entire oral cavity. The LED DayLite WireLess is pow- ered by a compact, rechargeable lithium-ion power pod. The Wire- Less Mini is powered by specialty rechargeable lithium-ion cylindrical cells. Both LED DayLite WireLess headlights come complete with three batteries/battery pods. The charging cradle allows you to independently recharge two batteries/battery pods at the same time and shows the pro- gress of each charge cycle.
28 exhibitors CDA Presents — May 19, 2018 Anutra Medical partners with Podium to enhance platinum member beneﬁts By Anutra Medical Staff n Anutra Medical, a medical device company, provides a local anesthetic delivery system that gives health- care providers the ability to mix and dispense buffered anesthetic. This ultimately helps to streamline a prac- tice’s workflow as well as enhance patient experience, according to the company. The benefits of using the Anutra AD Here in Anaheim To learn more about Anutra Medical, Podium or an Anutra platinum mem- bership, stop by the Anutra booth, No. 1746. Local Anesthetic Delivery System are many, the company asserts. By buffering local anesthetic, practi- tioners can offer an injection that is fast-acting and reliable, allowing the majority of patients to get numb seven times faster than traditional anesthetic. Further, buffered anes- thetic provides a more comfortable injection for patients. The average patient, on a Likert scale from 1 to 10 where 1 is “totally painless” and 10 is “very painful,” rates a buffered local anesthetic injection from the Anutra Local Anesthetic Delivery System a 1.81, averaging “painless.” A major benefit of implementing buffered anesthetic into a health-care practice, particularly in the dental office, is the time savings. The aver- age dental office reported between 15 and 20 minutes saved per appoint- ment where buffered local anesthetic was used. Anutra Medical has redefined how practitioners can receive their supply of local anesthetic by offering a plati- num membership. This membership gives the dentist the option to receive everything they need to buffer and administer anesthetic in one simple membership package. Traditionally, practitioners would have to piece together different com- ponents for giving injections, includ- ing but not limited to topical, syringes, needles and the anesthetic. Via the platinum membership, Anutra Medi- cal provides this to the practitioner in one simple step. Further, Anutra provides other offers to its platinum membership, including working with Podium. This week, Anutra announced its partnership with Podium, a leading customer communication platform for local businesses. Through its mes- senger and review products, practi- tioners are able to streamline their online review invitations. Patients who have had an appoint- ment are sent an invitation to review their experience via text within min- utes, when reviews are most accurate and likely to be acted upon. This part- nership will save dentists time as well as increasing the number and quality of their online reviews on Google, Facebook and other key sites. By working together, Anutra is subsidizing the cost of a Podium sub- scription exclusively to its platinum members. “We are constantly looking for innovative ways to help practices grow their patient base and spread the word that patients no longer should fear an injection,” Ryan Vet, VP marketing at Anutra Medical, said. “Further, with the efficiencies that come along with utilizing buff- ered anesthetic in a practice, it only makes sense that we, Anutra, help our platinum members continue to grow their patient base to help their prac- tice become even more profitable.” Platinum members of Anutra are immediately eligible for the Podium offering and can contact Anutra for more information. Anutra will be subsidizing up to $1,650 off the first year’s subscription of Podium to eligi- ble platinum members.