Dental Tribune Asia Pacific Edition | 04/2018 INTERVIEW 07 thing we will change though is the set-up of the exhibition. We want to adjust the floor plans and mix up the event to create more possi- bilities for networking and inte- grate education. I think that would set the appearance of IDEM apart from other shows quite a bit. The tenth edition of IDEM this year marks 20 years of collaboration be- tween Koelnmesse and the Singa- pore Dental Association. Are all parties involved happy with the success that has been accom- plished within the two decades of working together? If we were not happy, we would not be together anymore; I think we are like a married couple now. [laughs] Of course, we are two very different entities. One is an association with a cycle of leadership and people and volun- teers involved that all have day jobs, since they are dentists. And the other is a professional organ- iser and is more of a constant fac- tor in this collaboration. But we have had a very good working re- lationship in the last 20 years and we are looking forward to the next 20 years. What are your plans for IDEM 2020? Firstly, on the conference side, we are looking at what I call “new conference styles” because the way dentists are learning and con- suming information is changing, and I think we need to cater to that and create innovations for the new generation of dentists, since they may have a very different idea on what they want to experi- ence at a conference and what it means to them. We need to bring technologies into the game and maybe make the educational part of IDEM more bite-sized, so sessions are shorter and therefore easier to digest. And as I said previously also mix it up with the exhibition a bit more. Another area would be hands-on courses. We have a quite a number of workshops going on and we have also experi- enced strong growth there and I think that will continue. People do not just want to listen, they want to try it out themselves be- cause what is important is that they can actually apply back at their practice what they have learnt. to industry For the exhibition side, we want to add more interactive ele- ments. There is a big push in the exhibition turn events into experiences and add the whole networking character to bring everybody closer to- gether. This is getting more and more important, and we have in- teresting plans for the future in that regard. Interview: “IDET is a unique meeting point for sharing ideas and visions” By DTI Finland-based manufacturer of high-tech dental units, CAD/CAM products, 3-D digital imaging de- vices and software Planmeca has participated at IDEM for many years. This year, for the tenth edi- tion of the event, being held from 13 to 15 April, Planmeca has re- turned to Singapore to exhibit at one of the largest shows in South East Asia. Dental Tribune Online met with Planmeca Vice President of Sales Jouko Nykänen to speak about the company’s new prod- ucts and the Asia Pacific region as a growth area for business. What are your expectations for IDEM 2018? For us, IDEM is a key event in South East Asia and a unique meeting point for sharing ideas and visions. We are always enthu- siastic about strengthening and further developing our partner- ships with existing customers, distribution partners and aca- demics. Of course, we also want to create new contacts and spread our message, as well as learn how we can serve customers in the re- gion even better. We have been very happy with IDEM over the years. It has brought us excellent contacts with distributors in the area, and we have also seen more and more customers travelling to the exhi- bition from different countries in the area. With one visit, we can ac- tually gain a great deal of insight into the entire South East Asian region. What will Planmeca’s highlight product at IDEM be? Do you have any new product launches planned? Our main focus at IDEM is on our excellent software platform, Planmeca Romexis. It has evolved into the most versatile and com- prehensive platform available for handling clinical work, diagnos- Dental Tribune Online met with Planmeca Vice President of Sales Jouko Nykänen at IDEM Singapore. (Photograph: Monique Mehler, DTI) tics, equipment control, clinic management and even business control. Planmeca Romexis is also scalable and easy to use and thus suitable for the smallest clinic to the largest university. Our high-quality 3-D imaging range continues to expand, and CAD/CAM is also a hot topic in dentistry today. At IDEM, we are proud to present Planmeca Emer- ald, our new, superfast, accurate and lightweight intra-oral scan- ner. It has set a new benchmark for intra-oral scanning and can be used as part of many different workflows. We want to show how all our products can be linked with each other in practice utilising our sin- gle software platform’s seamless integration. The entire treatment workflow can be fully controlled and completed in the same Plan- meca Romexis software, regard- less of application: 2-D and 3-D di- agnostics and analyses, intra-oral scanning, CAD, and even milling and 3-D printing. Everyone talks about integration these days, but few can actually implement it at this level. Planmeca Romexis of- fers true integration for creating easy, practical workflows for all situations. Based on your previous experi- ences at IDEM, how important is the Asia Pacific region for Plan- meca? During the recent decade, we have already established our presence in the largest Asian mar- kets, such as China and Japan, with India also on a very strong track. Now our focus is also heav- ily on South East Asia owing to its growing importance. If one looks at the population base, South East Asia is a very interesting region to and holds a great deal of poten- tial—comparable approxi- mately half that of mainland China, for example. However, we must adapt to each specific mar- ket in the region and localise our offering, services and message. We are currently strengthening our presence in the region, as we want our local team to be closer to our distribution partners and, of course, end-user customers. Where can IDEM attendees find your booth? And do you have any fun booth activities planned that you would invite con- gress-goers to? like to Our booth number is 4D-01. Its fresh and friendly design is brightly visible. Both our local team and our team from Planme- ca’s headquarters are present and are very eager to meet and serve all IDEM attendees. I expect much fun throughout the show! IMPRINT PUBLISHER/PRESIDENT/CHIEF EXECUTIVE OFFICER Torsten R. 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