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| practice management of needles. Lasers with their magic popping-light effect overrule this fear. 3. Having a better product than others: Not many practices invest time and effort in lasers. Those who do definitely raise their service standards and can proclaim a better and more technologically advanced service than their competitors. 4. Taking ownership of customer results: This proposition relates to establishing lasers as a standard protocol of treatment. Having explained the benefits of lasers to the concerned patient, the dentist can help him or her decide and consent to laser treatment. Once lasers are projected as strategic function with all their bene- fits, the specialised dental care provider can become a fully integrated part of the enterprise and not just a vendor of laser treatment. Clinical assessment-based return on investment propositions A practice that can achieve the best treatments in fewer appointments is certainly the practice of choice. Lasers allow multi-quadrant dentistry in one appointment. This leads to indirect savings in terms of fewer subsequent appointments or to a rapid complete treatment time for certain procedures. The increased efficiencies include taking impressions in bleeding tissue and being able to prepare multiple cavities and restorations without having to wait for anaesthesia to take effect. From the parents’ perspective, laser treatment is a blessing as it reduces the number of visits and saves children the stress of multiple appointments. For clini- cians, the time saved on many back and forth appoint- ments can easily be allocated to more practice-building protocols. Presence of laser as self-marketing Nothing screams high technology more than the pres- ence of laser in the surgery. It certainly increases internal marketing and referral possibilities. Patients today, espe- cially young ones prefer anything high-tech. Initial resis- tance and reluctance towards dental treatments seem to decrease when paediatric patients are informed about no-needles dentistry. In addition, laser manufacturer web pages provide videos and images that can help patients to understand the concept of lasers. Once the patient has received a comfortable laser treatment, he or she not only is happy to finish the rest of the treatment (if any), but also feels comfortable in refer- ring others to our practice. Selecting the proper laser The same innovative steps that advanced computers from desktop versions to laptops and tablets is the one that has encouraged lasers to be reinvented since they first began to be used in dental practice. New dental lasers are certainly more reliable, efficient, clinically friendly and capable. This could be among the possible reasons that laser costs have not declined. To date, there has been no mass production of lasers. Several companies manufacture hard- and soft- tissue lasers (hard tissue lasers: DELight, 2.97 µ, Con- tinuum; Waterlase, 2.8 µ, BIOLASE; Opus Duo, 2.97 µ, OpusDent; soft tissue lasers: Ceralas, biolitec; DioDent, Continuum; Epic 10, BIOLASE). The costs certainly vary from one producer to another. The decision to invest in any particular laser brand is always at the buyer’s discretion. The bottom-line idea is to invest in the right wavelength that can accommodate multiple varieties of procedures. There is no standard protocol for buying 26 1 2018