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ePaper created 2018-01-31, 10:01:59 | version 1.38.0
| feature Fig. 4 Figs. 4–6: Dr Riedl’s practice in the rural town of Stein in Germany. the colours white, grey and green. In order to preserve our corporate iden tity, we wanted to keep these and combined them with a lot of wood and glass, because we wanted to con vey the nature aspect to our patients. Technology is cold and patients do not want to be con- fronted with it di rectly, so we created the look of a moun- tain lodge. Our floors are even called “valley station”, “middle sta tion” and “mountain station”, for ex ample. Do you feel that patients appreciate the effort? Riedl: Some do, some do not. Pa tients who share the same values as we do feel more comfortable than those who think the design is unnec essary for dentistry or think it makes the cost of their care more expen sive. Patel: Good design does not have to be expensive. Nevertheless, for some reason, if one puts a great deal of effort into the design of one’s prac tice, it is perceived as though one put a lot of money into it, which is not al- ways the case. Would you say that the investment in the design is also reflected in the success of the practice? Patel: In the US, many things are based on return on investment. It is easier to convince oneself to in vest in a CEREC or CBCT device, be cause one sees an im- mediate return on investment. However, trying to con- vince oneself to invest in the de sign with nicer cabin- etry or floor plans, where there is not a direct re turn on investment, is more difficult. But, I am a firm believer that if one works in a beautiful and happy place, it re- flects one’s standards and that is the greatest return on invest ment. Patients see that. If one sees that love is in every detail, the finan cial aspect fades in importance; Fig. 5 46 CAD/CAM 1 2018