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CAD/CAM – international magazine of digital dentistry No. 1, 2018

| feature Fig. 1 “Good design will pay off” by DTI Just as in dentistry in general, where aesthetic aspects are becoming ever more important, dentists today are pur- suing intentional design of their dental practices. With the launch of four new design lines, Dentsply Sirona Treat- ment Centers presents dentists with the opportunity to enhance workflows and treatment efficacy through clever and cutting-edge solutions while conveying their individual style. DTI spoke with German dentist Dr Marcus Riedl and Dr Mona Patel from the US, both of whom have ensured careful design of their practice environment based on their needs and preferences with a Dentsply Sirona line, about the role of aesthetics in daily dental practice. Drs Mona Patel and Marcus Riedl in talks with Dental Tribune. Design can con vey emotions and distinguish a den tal practice from others. In your opinion, what relevance does design have in this regard? Dr Mona Patel: In the US mar ket, it has not played an im- portant role for a long time. Now, with the newer generation of dentists, design is increasingly significant. I think it is just as important as the type of equip ment that one purchases or the insur ance one carries, because image is ev erything. In my opinion, the design of the practice is a direct reflection of how one provides care as a dentist. This correlation was not present in previous generations, but it is now. Dr Marcus Riedl: I can speak for Germany and I think design as pects were mostly neglected in the past. Now, the influence of design in our practices is increasing. One has to consider that we spend almost half of our lives in our practice, so we should feel comfortable. For exam- ple, I love the mountains, skiing and the atmo sphere of the Alps. Incorporating this love for nature into the design of my practice gives me a holiday feel at work. When deciding on a particular de sign or the overall look of your prac tice, what did you put special em- phasis on? Patel: Dental anxiety is a huge component of what we have to man age, so we need to create an environ ment that first and foremost has a calming, spa-like feel and re- duces our patients’ anxiety when they walk through the door. Secondly, in my practice, I wanted the design to be ev idently smart, because that reflects my meticulous per- 44 CAD/CAM 1 2018

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