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Dental Tribune Africa Sub-Saharan Edition No. 1, 2017

Dental Tribune Africa Sub-Saharan Edition | 1/2017 INTERVIEW 03 Interview: “The Italian dental industry is in a very healthy condition” but perhaps the most important one is to remind dental dealers that their primary objective is to supply high- quality products and services. Profit is only one of the aims of doing busi- ness—we want our members to build partnerships with their cus- tomers that are based on trust and mutual satisfaction. The code also re- quires dental dealers to act in accor- dance with governmental laws and regulations. Thank you very much for the inter- view. Nov 16, 2017 By Dental Tribune International Driven by an emphasis on high-per- forming and intelligently designed products, the Italian dental industry has become firmly established as one of the largest in the world. Dental Trib- une International spoke with Dr Mau- rizio Quaranta, former president of the Italian association for dental deal- ers (Associazione Nazionale Commer- cio Articoli Dentali; ANCAD) and cur- rent Vice President of the Association of Dental Dealers in Europe, about some of the recent activity in Italy’s dental industry. Dr Quaranta, how would you as- sess the current state of the Italian dental industry? The Italian dental industry is in a very healthy condition. It currently em- ploys over 3,300 people and generates an annual revenue in excess of €880 million. Much of this revenue—about 60 per cent—is achieved through ex- ports, as Italian-made dental products are increasingly being recognised for their reliable and durable compo- nents, innovative technological solu- tions and aesthetically pleasing de- sign. In addition, there has been a surge in investments by domestic dental practices and dental laborato- ries in the research and development of locally made products and equip- ment. Overall, the industry is on the upswing. Expodental Meeting took place this May and ended on a high note. How did the event reflect the cur- rent state of the Italian industry? As the premier event for the Italian dental industry, Expodental Meeting allows visitors to find out about the latest product innovations, training opportunities and much more all in one place. With 281 companies ex- hibiting and more than 18,000 dental professionals visiting, the overall at- tendance was 20 per cent higher than in 2016. It was the second Expodental Meeting and the growth in the exhibi- tion’s size demonstrates how much the Italian dental industry is growing itself. What is the role of the Italian Den- tal Industries Association (UNIDI)? Set up in 1969, UNIDI today repre- sents the majority of Italian dental manufacturers. Its purpose is to pro- mote the “Made in Italy” label and to guarantee that its members produce high-quality products that are com- pliant with current Italian and EU reg- ulations. UNIDI’s promotional activi- ties are focused on two major interna- tional events: Expodental Meeting and the International Dental Exhibi- tion Africa, the only international trade show for dental professionals in all African countries. ANCAD emphasises a strong code of ethics. What does this code en- tail? The code contains many guidelines,

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