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Hygiene Tribune Middle East & Africa Edition No. 5, 2017

WHY JUST MASK SENSITIVITY? SEE THE DIFFERENCE COLGATE® MAKES FOR PATIENTS Repairs sensitive areas of the teeth and is 2X more effective.*1 MASKING LIMITS RELIEF Potassium-based toothpastes mask pain by desensitising the nerve, but leave dentin exposed REPAIRING IS SUPERIOR WITH COLGATE® SENSITIVE PRO-RELIEF™ • Unique Pro-Argin™ technology works upon contact with saliva to build a calcium-rich layer • Instant relief and 2X more effective*1 Most patients who use Colgate® Sensitive Pro-Relief™ are able to enjoy life sensitivity-free† For more information, visit colgateprofessional.com/cspr Reference: 1. Ayad F, Ayad N, Delgado E, et al. J Clin Dent. 2009;20(Spec Iss):115-122. *vs potassium-based toothpaste. †Patient Experience Study, EU 2015, IPSOS.

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