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Hygiene Tribune Middle East & Africa Edition No. 5, 2017

C6 HYGIENE TRIBUNE Dental Tribune Middle East & Africa Edition | 6/2017 Empower your patients to achieve complete care for a healthier mouth with the new Philips Sonicare DiamondClean Smart By Philips Sonicare DUBAI, UAE: Royal Philips (NYSE: PHG, AEX: PHIA) today announces the launch of the Philips Sonicare DiamondClean Smart toothbrush, offering patients complete care for a healthier mouth. The Diamond- Clean Smart is our best and most complete oral care solution, empow- ering dental professionals and pa- tients to achieve superior results and multiple oral care goals from plaque control to gum health to whitening. With personalized coaching and feedback, an intuitive brushing ex- perience, to new high performance brush heads, the DiamondClean Smart helps eliminate any guess- work and guide them to improve their overall technique; giving pa- tients more confidence they will achieve a complete clean every time. In fact, 95% of those surveyed agreed it’s the most effective prod- uct they’ve used for building healthy brushing habits . “Connected technology is key to motivating patients to learn more about their oral health and how they can achieve better results. The new Philips Sonicare DiamondClean Smart is our best and most complete brushing solution ever, using indus- try leading smart sensor technology combined with the heritage of the DiamondClean range. For the first time it allows dental practitioners to help their patients’ achieve multiple oral health goals while monitoring their progress; ultimately to achieve better longer-term care.” (Rachael England-President of Emirates Den- tal Hygienists Club) The new DiamondClean Smart con- nects to the Philips Sonicare App, giving patients personalized feed- back and coaching which they can choose to share with their dental professional. A suite of smart sensors built into the handle track Location, Scrubbing and Pressure and syncs using Bluetooth® technology. This allows patients to track brushing habits to identify trouble spots to help them achieve 100% coverage for a truly tailored clean . With the Touch Up and Focus Areas features to guide patients to a better oral care routine; 87% of users surveyed claimed to be a better brusher after just one week of use . Easier to use with a new intuitive brushing experience, the Philips Sonicare DiamondClean Smart does all the hard work, using Smart Brush Head Technology and a microchip in the brush head to prompt the handle to the right mode and intensity set- ting, and it even reminds patients when to change their brush heads. To address all patients oral care needs for a healthier mouth, the Diamond- Clean Smart features three brush heads that promise a more precise and tailored clean. The new brush heads include: • Premium Plaque Control: gently contours to your teeth resulting in four times better surface contact (as compared to DiamondClean brush head) and removes up to ten times more plaque (as compared to a man- ual toothbrush) in hard-to-reach areas • Premium Gum Care: a small brush head that reaches the very back of your mouth to your molars and achieves up to seven times health- ier gums (as compared to a manual toothbrush) in just two weeks • Premium White: densely-packed stain removal bristles that whiten and polish teeth resulting in a five times whiter smile in three days Philips Sonicare DiamondClean Smart is available in UAE at the rec- ommended retail price of 1249 AED. And available in Kuwait at the rec- ommended retail price of 105 KWD. The Philips Sonicare app is free to download and available on iOS and Android devices. References 1. Improved oral health for/to sup- port improved overall health 2. 95% of consumers surveyed agreed DiamondClean Smart is the most ef- fective product they have used for building healthier brushing habits *in a survey of US patients 3. 100% coverage 100% of the time with DiamondClean Smart 4. 87% of Consumers/ patients sur- veyed claim to be a better brusher after 1 week using DiamondClean Smart 5. Removes up to 10X more plaque through out the mouth vs a MTB 6. Up to 7X healthier gums and clean- er teeth in 2 weeks *in Gum Health mode vs a manual toothbrush; measured by GBI 7. Removes up to 5X more stains for whiter teeth in just 3 days*in White+ Mode vs a manual tooth brush using a leading Whitening toothpaste. For further information please contact: UAE - Castle General Trading Tel: +971 4 3328795 Kuwait - Ultramed Tel: +965 222 169 50 Dental filling failure linked to smoking, drinking and genetics By DTI PITTSBURGH, U.S.: For a long time in dentistry, filling materials have been a topic of intense interest and now new research out of the U.S. and Brazil has added to the discussion. The study found that not only smok- ing and drinking but also a patient’s genetics can negatively affect the success of a filling, suggesting that personalized dental treatment could lead to improved outcomes. The researchers, from the University of Pittsburgh School of Dental Medi- cine in the U.S. and the University of Pernambuco’s dental school in Bra- zil, investigated a large number of dental records from the Pittsburgh school’s Dental Registry and DNA Repository, which contains informa- tion on patient fillings and rates of failure up to five years after the re- storative procedures. It also contains information on patient lifestyles, including smoking and drinking habits, and a DNA sample from each patient, allowing the team to inves- tigate whether patient lifestyle and genetic factors may affect the failure rate of composite fillings. The team found that, within two years of the procedure, fillings failed more often in patients who drank alcohol, and the overall filling failure rate was higher in men who smoked. Furthermore, a difference in the gene for matrix metalloproteinase (MMP2), an enzyme found in teeth, was linked to increased filling failure. The researchers then hypothesized that MMP2 might be able to degrade the bond between the filling and the tooth surface and potentially lead to failure. However, according to the re- searchers, more investigation needs to be done before any definitive con- clusions can be drawn. In an interesting turn in the debate between amalgam and composite fillings, it was found that there were no major differences between pa- tients receiving either material in terms of filling failure rates. The re- searchers suggested that this shows composite fillings are at least as du- rable as amalgam fillings and offer a viable alternative with no toxic ingredients. “A better understanding of individu- al susceptibility to dental disease and variation in treatment outcomes will allow the dental field to move forward,” said lead author Prof. Al- exandre Vieira, from the Pittsburgh dental school’s Department of Oral Biology. “In the future, genetic in- formation may be used to personal- ize dental treatments and enhance treatment outcomes.” The study, titled “A pragmatic study shows failure of dental composite fillings is genetically determined: A contribution to the discussion on dental amalgams,” was published on Nov. 6 in the open-access journal Frontiers in Medicine.

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