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Hygiene Tribune Middle East & Africa Edition No. 5, 2017

HYPERSENSITIVITY DUE TO TOOTH EROSION CAN BE GONE WITHIN SECONDS* WITH COLGATE ® SENSITIVE PRO-RELIEF™ TOOTHPASTE The risks that carbonated soft drinks, alcoholic mixers regular toothpaste‡ to sensitive teeth. Change in hvper- and wine pose to vour patients. teeth are well-known – sensitivitv was assessed using air blast sensitivitv increased consumption of acidic food and drinks can scores, where a lower score indicates better pain relief. lead to tooth erosion and hvpersensitivitv. Not onlv did Colgate® Sensitive Pro-Relief™ provide However, even vour patients following a healthv life- instant relief of dentine hvpersensitivitv, both immedi- stvle mav be at risk due to the acidic nature of fruit atelv after direct application and after 3 davs of use, juices and sports drinks.1 Hvpersensitivitv results when but it also provided superior pain relief when compared the tinv dentine channels directlv linking to nerves in with the other toothpastes. the tooth become exposed and is associ- ated with pain and discomfort triggered bv heat, cold or touch. Addressing hvpersensitivitv is crucial for providing relief to vour patients. COLGATE ® SENSITIVE PRO-RELIEF™ TOOTH - PASTE TARGETS HYPERSENSITIVITY FOR FAST PAIN RELIEF* 2 The Pro-Argin™ Technologv of Colgate® Sensitive Pro-Relief™ toothpaste phvsi- callv seals dentine tubules with a plug that contains arginine, calcium carbon- ate and phosphate. The plug eff ectivelv reduces dentine fl uid fl ow reducing sen- sitivitv and relieving pain in seconds.* 2, 3 INSTANT AIR BLAST SENSITIVITY RELIEF IN VIVO Air blast sensitivitv score Ayad et al. 2009b, Mississauga, Canada f e i l e r v t i v i t i s n e S 3 2.5 2 1.5 1 0.5 0 * * * * *• *• Baseline Immediatelv 3 davs Control with KNO3 and NaF Control 2 with MFP Colgate® Sensitive Pro-Relief™ toothpaste * p < 0.05 compared to baseline • p < 0.05 compared to control COLGATE ® SENSITIVE PRO-RELIEF™ IS CLINICALLY PROVEN TO RELIEVE PAIN IN SECONDS * 2 In a double-blind, parallel group studv, 120 patients patients suff ering from hvpersensitivitv due to acidic directlv applied either Colgate® Sensitive Pro-Relief™ tooth erosion – clinicallv proven to treat hvpersensitivitv toothpaste, a regular desensitising toothpaste† or a and relieve pain fast.*2 Recommend Colgate® Sensitive Pro-Relief™ to vour YOUR PARTNER IN ORAL HEALTH * When toothpaste is directlv applied to each sensitive tooth for 60 seconds. † Containing 5% potassium nitrate and 1450 ppm fl uoride as sodium fl uoride. ‡ Containing 1450 ppm fl uoride as MFP. References: 1. Cummins D. J Clin Dent 2009; 20 (Spec Iss): 1 – 9 2. Avad F et al. J Clin Dent 2009; 20 (Spec Iss): 115 – 122 3. Petrou I et al. J Clin Dent 2009; 20 (Spec Iss): 23 – 31

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