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| practice management Successful communication in your daily practice Part III: Millennial patients Author: Dr Anna Maria Yiannikos, Germany & Cyprus m o c . k c o t s r e t t u h S / K C O T S M O O R I © Welcome to the 3rd part of the series “Successful communication in your daily practice”. The series that includes the most popular and challenging scenarios that might occur in your dental practice and teaches you, how to deal with them so that your patients always leave your practice feeling: “My dentist is THE BEST!” Each individual article of this series will teach you a new spe- cialised protocol that you can easily use, customise and adapt from the same day on to your own dental clinic’s requirements and needs. Millennial patients Let’s start with today’s challenging topic which is… how to attract, communicate and retain millennial patients, who are our present and future patients! I will show you 7 crucial steps to always have in mind when dealing with millennial patients. First, who are the millennials? Millennials are those patients that were born between 1980 and 2000, in fact, the patients that are from 17 to 37 years old. Because patients that belong to this age group are our present and future clients, let’s start examining how to attract them to come to our dental offices! 7 steps to attract millennials In the following, I will teach you 7 steps of how to attract millennials to come to your dental practice. Step 1: Have a unique and intense online presence The world wide web is an essential part of the millennials’ life. With this in mind, you should spend some time in creating a unique and attracting web- site and actively serve your social media channels. The millennial patients are highly attracted by promo actions, they love to check reviews, read about your CSR (Corporate Social Responsibility) and your philanthropic activities. Also be aware to have a clear differentiation point and description of your services—they pay a huge attention to all these tools and points! Step 2: Have a service-fighter A service-fighter is a treatment, like for example home bleaching, which is offered at the lowest price in the market. This will help you to attract the interest of those for whom price is very essential. 26 laser 3 2017