Please activate JavaScript!
Please install Adobe Flash Player, click here for download
ePaper created 2018-02-22, 09:57:51 | version 1.38.0
Dental Tribune Middle East & Africa Edition | 5/2017 NEWS 35 Combating pregnancy gingivitis: EFP and Oral-B launch joint campaign at FDI Complementing the event was the introduction of Oral-B’s latest addi- tion to its portfolio, the Oral-B Gum & Enamel Repair toothpaste. Already available in most European markets, the toothpaste is intended to help restore gingival health and prevent enamel erosion. According to the company, its ActivRepair Technol- ogy (with stannous fluoride and stannous chloride) actively reminer- alises weakened enamel and builds a protective smear layer that pro- tects teeth against acid erosion even beyond a pH < 3.5. With continued use, Oral-B Gum & Enamel Repair will make the teeth stronger against enamel erosion while increasing bac- terial control through the inhibition of plaque accumulation, the com- pany said. www.celtra-dentsplysirona.com Prof. Mariano Sanz, Chairman of the EFP Workshop Committee, in an interview at yes- terday's press event. (Photograph: DTI) CEREC® CAD/CAM Solutions Designed to simply work better together Celtra® D)o (ZLS) blocks, Prime&Bond )niversal™ Adhesive, and Calibra® Ceram Cement were designed to enhance and strengthen the individ)al benefits each of them provides, res)lting in an easy-to-)se system that streamlines the restoration process. Celtra Duo (ZLS) blocks • Restoration longevity of Celtra D)o (ZLS) is ens)red when )sed with Prime&Bond )niversal Adhesive and Calibra Ceram Cement • Firing is optional: choose either fire and seat or polish and seat Prime&Bond universal Adhesive • No need to )se a self c)re activator when )sed with Calibra Ceram Cement • Low film thickness to allow passive seating of the crown Calibra Ceram Cement • One-step c)ring when )sed with Prime&Bond )niversal Adhesive • 10-second tack c)re window and 45-second gel phase ens)res an easy, no-stress clean)p By DTI MADRID, Spain: At a press event on Wednesday, long-standing partners Oral-B and the European Federation of Periodontology (EFP) announced that they have joined forces in a Europe-wide campaign to raise awareness of the importance of oral health during pregnancy. The ini- tiative aims to educate and support expectant women, as well as health care and dental professionals, by in- troducing guidelines for both audi- ences, among other measures. Owing to hormonal changes, preg- nant women have a higher risk of developing periodontal disease—a link that has been well established through research. However, accord- ing to a new US study, gingivitis af- fects far more pregnant women than previously thought, its occurrence and severity substantially exceeding US national averages. Presenting the findings of the Oral Hygiene and Maternity Outcomes Multicenter Study, Dr Robert Ger- lach, a research fellow in clinical investigations at P&G, which sup- ported the research, said that mod- erate-to-severe gingivitis was very common among the 648 women evaluated. The study found a sub- stantial disease onset across broad demographic and socio-economic subgroups beginning in the first trimester of pregnancy. Moreover, severity was extraordinarily high, averaging 51.1 bleeding sites, which represents nearly one-third of the gingiva. Highlighting the fact that gingivitis is a preventable and manageable dis- ease, Gerlach said it should be every expecting mother’s priority to avoid excessive plaque accumulation to prevent gingivitis becoming an is- sue. He stressed that many pregnant women, especially in their first preg- nancy, are willing to seek advice and will actively change their behaviour, which is why this is an optimal time to reach them in raising awareness of the risk. Supporting the educational purpose of the campaign, three reports will be published. One will shed light on the various aspects of women’s oral health during pregnancy, another will highlight the mechanisms of pregnancy gingivitis, and a third will cover treatment options and their ef- fects on expecting mothers’ health and that of their children. “We want to have an impact,” said Prof. Mariano Sanz, Chairman of the EFP Workshop Committee. “We believe that the mission of the EFP without the power of our partners— in this case Oral-B—would not be ef- ficient, so partnership is key!” Giving a preview on the new guide- lines to be published, Sanz remarked that the FDI World Dental Congress is the perfect platform by which to reach dental professionals world- wide, since the federation represents the unified voice of the dental in- dustry. The guidelines will be avail- able by mid-September at www.oral- healthandpregnancy.efp.org. New Oral-B toothpaste launched