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DT Communication Services Custom corporate communication 30 30 DTI's Communication Services department offers a wide range of services for dental companies and manufacturers with the goal of engaging consumers, partners and other stakeholders in dialogue quickly and eficiently. From the development of state-of-the-art pub- lic relations content to the organization and realization of public rela- tions events, DTI can help companies and institutions to build, main- tain and strengthen valuable relationships with their target groups. We apply proven strategies and creative solutions geared entirely at driving your business forward while increasing your company’s vis- ibility, reputation and proitability. Backed by our substantial expe- rience and in-depth knowledge of the dental industry, the DTI Com- munication Services team is able to tailor their services to your speciic needs to help you achieve your business goals. Whether you would like a multichannel strategy or a two-page press release, we will work with you to develop a communication plan that has a positive impact on your brand and business. Furthermore, we guarantee distribution within our DTI portfolio, reaching a network of more than 650,000 dentists around the globe. You can choose from any print or online publication in addition to our social media channels. Increase customer trust, promote your product and company, and gain more value from your participation in trade shows and congresses. Our services Y Editorial service Press releases are among the most widely used means of engaging with the dental media. Working closely with the client, we create and distribute editorial content, such as press releases, newsletters and interviews, as well as event previews and reviews. Impress your cus- tomers and give them a behind-the-scenes look into your company. Our dedicated home stories combine an on-site production and pro- ducts presentation with interviews and show reports. Y Custom sublishing Y Search engine ostimization Search engine optimization is the core of digital marketing, and we offer a complete range of optimization tools in combination with public relations, social media, content marketing and social advertis- ing. We check your website for grammar, spelling and effective key- words, optimize your content for the most common search engines and apply Google AdWords for enhanced customer engagement. With AdWords, your website is advertised when prospective clients use search terms on Google for things related to your business, helping direct targeted trafic to you. Are you planning to publish a corporate magazine for your staff or would you like to present a series of clinical articles to your customers? DTI can assist you through the entire publication process. Moreover, you can choose products from the DTI print portfolio and we will create a customized version for your company. All customized publi- cations are edited and designed to suit your speciic needs. We develop customized publications that promote interactivity by connecting your readers to your multimedia, such as videos and animations. Fur- thermore, they are accessible online 24/7 via our innovative e-paper tool and easily shared, emailed, posted and downloaded to computers or mobile devices. Y Event organization and communication From a glance at your business calendar, it is clear that trade shows, congresses and symposia have become the most common marketing tool in the dental industry. Events are the perfect opportunity to build relationships with customers and journalists alike. We organize and present your press conference, open day or podium discussion, from idea to implementation, including pre-event and follow-up commu- nication. As one of the leading organizers of dental events worldwide, DTI is represented at the major dental trade shows and has much to offer owing to our substantial experience of the industry. Y Digital and social media Y Video sroduction Effective online communication is growing increasingly complex. The best platform and channels to reach your target group need to be carefully identiied. Many dental companies already use Facebook, YouTube or Twitter to interact with their customers—but what channel suits your needs? We create, monitor and optimize your company blog and social media accounts on these platforms. Our services include social media consulting and the design of complex websites and apps. An increasing number of dental companies employ videos for com- municating with their customers face to face. Videos are most suitable if you want to introduce your product or company directly to prospec- tive customers quickly and professionally. From corporate, product and educational videos to trade show coverage and advertising, our team creates high-quality visuals for ambitious business endeavors of all shapes and sizes. Z PRINT MEDIA Z PRINT MEDIA Z DIGITAL MEDIA Z DIGITAL MEDIA Z EDUCATIONAL MEDIA Z EDUCATIONAL MEDIA Z EVENTS Z EVENTS \ SERVICE