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26 Numbers reflect the status as of September 2017. Y Print Y Digital Y Education Events Innovative Trade Show Concepts EVENTS ROOTS SUMMIT 20 Speakers | > 40 CE Credits Dealers’ Day 3 Cities | > 64,000 Visitors Dental Week 3 Cities | > 64,000 Visitors As technology continues to develop, it changes the way we do business, and it has certainly changed the nature of trade shows. Today, trade shows are evolving into comprehensive experiences. It is no longer enough to display products, hand out literature, hope to engage in conversation, and obtain a business card for a follow-up. The goal of generating leads might be the same today, but the process is conducted in a very different environment, characterized by interactive displays, product launches, live surgeries, lectures and hands-on workshops. In addition to the growing educa- tion component at these shows, social media has become a key component in today’s trade business. Based on many years of experience, DTI is pro- moting novel trade show concepts — Dental Week, Dealers’ Day and ROOTS SUMMIT — that will further revolutionize the exhibition experience. Z PRINT MEDIA Z DIGITAL MEDIA Z EDUCATIONAL MEDIA \ EVENTS